Key Takeaways:
- It’s not just about who is on your website, but why they are there. What’s their intent? AI and machine learning — plus readily-available online information — can help answer this question for new and existing customers, alike.
- Consistent content personalization across all channels is something we hear a lot about lately. And for good reason. It’s what consumers crave and what all of us as marketers are (or should be) trying to deliver. This can be done — but it takes a different perspective about how data can be used. We need to use data to help us understand what a shopper is trying to achieve based on where they are, what device they’re using, when they’re shopping, and other characteristics.
- Personalization changes with context, by situation, and over time. There is no one-size-fits-all approach to personalization. By its very nature, personalization is a real-time, fluid “thing.” It changes based on each individual consumer’s context and intent.
Full Shownotes:
- https://www.emarsys.com/en/resources/podcasts/personalization-anonymous-visitors-personify-xp