Key Takeaways:

1. There are so many options available to marketers today – from tech vendors to tactics, to a plethora of channels. You don’t need to use everything to find success… use Magnus’ examples as inspiration to find what will help you deliver better customer experiences.
2. Automation isn’t new, but data we’re constantly collecting about customers is. It’s up to you to use your customer data to fuel your automation platform – but to always set and control strategy.
3. We live in a more connected world than ever. The IoT and data being generated as part of it will help us create better experiences in the long run.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/data-automation-artificial-intelligence-magnus-unemyr