Key Takeaways:
- Use technology to help be better, faster, and scale. It’s not intended to replace us and it certainly shouldn’t. Only humans can deliver the empathy and relationships.
- Marketing tactics sometimes get a bad rap — retargeting, email personalization, spam, digital advertising, and more. When the customer feels valued, these tactics work. When used incorrectly, they can be destructive.
- You own (part of) the CX. Poor experiences can happen anywhere throughout the buyer journey. How can you improve the touch points you can control?
Full Shownotes:
- https://www.emarsys.com/en/resources/podcasts/retail-relevancy-changing-digital-landscape-ted-rubin