Key Takeaways:
- Use qualitative data from your website search bar and chat log to glean insights, pick topics, and create content.
- Use thank you or confirmation pages to continue the customer journey.
- The unexpected moments of inspiration and risk-taking experiences will always be made by you and not the machine/data -- continue being human!
Full Shownotes: * https://www.emarsys.com/en/resources/podcasts/human-element-marketing-andy-crestodina
Resources and links discussed:
* Andy’s book, Content Chemistry