32: Matt Johnson, agency owner and author of the book Micro Famous, shares how to become famously influential to the right people so you can build a highly profitable business without building a massive audience.

Matt also explains why podcasting is such a great strategy for attracting high end clients and how influence is the missing link between content and sales.

If you own a service-based business and you’re looking to get more leads from your content and close more sales, then this episode is for you.

Show notes and episode transcript at contentheroes.com/32

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