Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.

Plus, discover insights into how creativity and brand centricity are the key to effectiveness.

The Best Christmas Ads 2024: Unwrapping campaign effectivenessMore than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness. ​

Kantar Marketplace: insights at the speed of business for year-round success.

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