Is this your year for dipping your toe - or throwing your body - into publicity? Publicity can be an amazing way for your business to reach its goals, especially if you are new, unusual or different. This episode talks about the three things you need to put together to pick your story and get it out there.

If we want people to tell a certain story about us, we need to give them the story to tell.

Key Points: Publicity: It's Not All Samantha Jones (2:04) * Reach Your Goals: When Publicity is the Strategy of Choice (2:52) * Control the Narrative: It's Not Just for Olivia Pope (3:38) * Advertising vs Publicity (4:27) * Give People a Story To Tell: What Makes a Story (4:41) * Three Steps to Getting Your Story (5:35) * Audience: And Your Secondary Audience (5:44) * Relevance: AKA The Hook (9:23) - also Media Opportunities (13:16) * Messaging (13:58) * Supporting People: Make it Easy for Them to Tell Your Story (15:24.5*)

You need your copy of Post with Purpose & Personality! A free guide to answer your question "what do I post about?!" These five prompts point you to using social media in a way that is true to you, your business, and resonates with your clients. Download yours today!✔You're invited! Connections Coffee Confidence Community on Facebook

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