This episode is short, shorter than usual, but could save you from making mistakes when engaging with the media. Listen closely - you'll probably hear a bonus tip!

Key Points: Group vs Single Pitch (0:35) * Attachment vs Link (3:36) * This is Not Personal (4:45*)

Other Resources:

• Get on my weekly email list: www.janicefogarty.com/freelibrary
• Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• Define and manage your brand (or hand off content design responsibilities without worry), with this 16 page guide. Codify what identifies your business as yours in a central place and be empowered to confidently hand over content design: www.janicefogarty.com/take-control-of-your-brand-guide

I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty

* Audio Credits *

Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: https://bit.ly/-sunray-valley

Music promoted by Audio Library https://youtu.be/Fpwzd8Nl6Eo

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