Carl’s guest on the Podcast today was Joe Leimer of DRI (Design Resources Inc.).With multiple companies and highly customizable apparel products DRI’s independent sale reps have transitioned from a paper and fax machine Sales Order processing methodology to a very customized web-based portal.

Joe and his team continually collaborate with other DRI employees and their independent sales reps to extend this new digital renovation delivering new features and functionality on a very constant basis.This portal based approach is a strategy that many companies will identify with and recognize the potential benefit should they also choose to extend their reach in this way