Topics: * Jerry & Joe discuss client credibility. * Jerry recently did work with a client who made changed without consulting him. * How do you build up credibility with your clients? * Jerry takes photos of projects he is proud of as a method to show his work to other clients. * What is the most effective way to communicate what you do with your clients? * Clients don’t always have the same image of you that you have of yourself. * Joe describes how he uses keywords on his site to appeal to potential customers. * Photos are worth a thousand words. * A good URL shortener that Jerry recommends is bitly.com. * There can be tremendous benefits when there is an inherent level of trust with the client. * Some clients want to know exactly what you do for the money they’re paying and some just completely trust you. * When there isn’t a level of trust between you and the client if can make things difficult.