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Top PR Tips for Live & Virtual Events: The HIDDEN Media - all the industry magazines and publications are there at the event. You just can't see them because the show has a special room for them. Here's how to find them and get press: Start reaching out to industry media about 8 weeks prior to live events, 4 weeks prior for virtual If you are an exhibitor, ask the show management for a Media List, then start digging and contacting Call them to invite them to your booth for a 10-15 minute meeting. Give them something specific you would like to show them or talk to them about. Get on their calendar Early! Follow up with a Thank You note
The Press is the great equalizer for smaller companies. Gives you Social Proof you can use over and over. Speaking Opportunities: Nearly every show has speaking opportunities Giving a talk or hosting a workshop or seminar positions you as credible, newsworthy, and a thought leader Make sure you are bringing VALUE Do NOT just give a long sales pitch Pick one topic and submit multiple versions - one "punny", one serious/formal, one conversational. You submit multiple to give yourself a better chance of getting chosen. You don't know who is on the selection committee and what kind of tone they are setting for the event. Bring your BEST content!! Don't leave it out. People will want to do business with you!
Contact Josh Weiss: Web: www.10to1pr.com Phone: 480-550-6500 Email: josh@10to1pr.com Social Media: 10to1pr
Mentioned in this episode: Trade Show University Episode Guide Many have asked, "Is there an easier way to find the episodes and topics I need?"
Now there is!!!
Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics!
Visit tradeshowu.biz/episodes
19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique)