As you transition from Live Trade Shows and Events to Virtual Events and Webinars, are you frustrated with the lack of results and ROI you're experiencing? Here are 4 Critical things you must do, shift, and focus on to see your results be maximized!! (1) Higher Your Expectations and Change Your Mindset! Changing your mindset is the first thing you need to do. No - virtual events are NOT live events. Yes - it's more difficult to interact with your attendees. But that doesn't mean you don't go into your event with higher expectations! Shift your mindset to one of positivity, and make sure that goes for your team as well! (2) Set Solid Goals This is a MUST for any event - virtual or live! Pick the right metric and then go after it with all you can muster! But you won't ever hit your goals if you don't have any. (3) Engage! Engage! Engage! Just like with live events, engagement with your attendees is what will lead to more leads, more demos and more sales! Figure out your technology platform and then engage with every person that is on your webinar or walks into your "virtual booth"! (4) Follow Up! Have a solid follow-up strategy for after the event. More critical with virtual events than even with live events to be memorable, timely and effective with your follow ups! (BONUS!) Hold a Contest for those working the Event You want better results? Then hold a contest and give incentives for those who strive to hit the mark! Just be sure the contest ties directly to your goals! Let me know how you're doing during this pandemic! Connect with me on LinkedIn: https://www.linkedin.com/in/jimcermak/ (https://www.linkedin.com/in/jimcermak/) Connect with me on Facebook: https://www.facebook.com/james.cermak.3979 (https://www.facebook.com/james.cermak.3979) Email me: jim@tradeshowu.biz Mentioned in this episode: Trade Show University Episode Guide Many have asked, "Is there an easier way to find the episodes and topics I need?"
Now there is!!!
Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics!
Visit tradeshowu.biz/episodes
19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique)