NOTE: The transcription below is from an automated transcription service. I apologize in advance for any errors. On the podcast today are Kathie Zipp and Bill Baraona, owner of Flex Media. Kathie is a writer and producer with Flex Media with a decade of trade, publishing and marketing experience under her belt. With her journalism background. She combines technical writing and creativity to craft words that help companies tell stories and market messages. And Bill Baraona has over a decade of professional video production experience. And he along with his wife, Jackie founded flex media, but he's not watching YouTube tutorials and listening to marketing podcast which constantly allows him to be trying new things like combining different production styles with emerging technologies to deliver clients type of live video event he loves spending time with his family. Tell us a little bit first about flex media and all the things that you guys do. Flex media is a video marketing company. We're located in Cleveland, Ohio. And really the company was kind of founded, at least from my perspective, when I originally started it under the idea of helping clients get more out of their videos that they were creating at the turn. At that time. I didn't really know too much about video marketing or even what that looked like. But I just knew that when a client would get a video and they had worked with the larger production house because I had worked for some in the past that they would spend 10s 20s 30,000 For a video, they put that on YouTube. And then they would get maybe 10 2030 views, most of them probably from family members and friends. And I just it bothered me that they weren't getting a return on investment. And it really just didn't make sense to me. Why would you spend all this money for a vanity piece? You know, it's more than video. You know, when people buy a product, they're not necessarily always looking for the specific thing they're buying, they're looking for a solution to their problem. So at flex media, we try and provide those solutions by implementing video marketing and strategy into our videos. Before we even start creating the scripts or creating the video that way our customers are successful with the choices that they're making and the people they're trying to bring in. I like that, and that sounds a little bit different than just as the traditional, hey, build me a video that you're actually starting with the strategy in mind for the for that your customer to really help them get out of those results. So we're thinking about virtual events. We're thinking about these these times when we are we don't we're not face to face with our customer. How can video help in that engagement and keep people engaged during the the webinar during the event, things like that. The big thing with video is and this is kind of across the industry and what a lot of professionals have said is it's the way that most people prefer to learn. It gives your mind a mental break really like you don't have to read you don't have to necessarily always be paying 100% attention because the visuals help with a knowledge transfer. So by using video in your webinars by even including it, like if you're going live, for example, and you say hey, we're gonna take a break here so I can show you a short video. There's a lot of people said there's like a, I guess, connection between watching a video and professionally and actually watching a video like a movie. So you really don't feel like you're working you feel like you're getting to kind of like slack off. But really the knowledge transfer is absolutely unbelievable. One of the stats that we always bring up to our clients and our potential clients, when we do webinars is viewers retain 95% of a message when...