Through the pandemic, most show organizers and planners saw their revenue disappear. Now with the return to in-person events, harnessing the power of the data already being captured through Data Analytics can mean a true Return to Revenue for these organizers! Joe Colangelo is the Co-Founder and CEO of https://www.bearanalytics.com/ (Bear Analytics) - a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, which has led to the development of https://www.bearanalytics.com/products/for-event-organizers (Bear IQ). Bear IQ is the industry-leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences - all possible via the data you're already collecting. We Discuss: What are some of the benefits one can expect from Data Analytics? What are some ways today's trade show organizers can use data to grow revenue? How can the average organizers incorporate data into their everyday lives? What is the expected return on investment for event analytics?
Joe's Top Tips: Your events are generating more meaningful data than ever - enable it to work for you Analytics is like exercise - a little bit each day goes a long way to overall event health Behavioral insights is still at its infancy - now's the time to get it working for you
Joe's Top Takeaways: It's easier than ever to get data moving across systems and integrated with systems you use every day Data turns people into superheroes You will see outsized gains that compound event to event by using data - that's the power of compound efficiency
Contact Joe Colangelo: Email: joe@BearAnalytics.com Web: BearAnalytics.com
Mentioned in this episode: Powerful Data Analytics with BearIQ from Bear Analytics I want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs. If you even a little curious, reach out to them at WWW.BearAnalytics.com and tell them Jim sent you! Mention code “TSU” to let them know Trade Show University to unlock a free post-event report