During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Judi Fox, a professional LinkedIn Accelerator. She teaches her clients how to build a sustainable business on LinkedIn without needing to post a million times each month. Judi is also a pioneer in combining LinkedIn with Clubhouse, so take notes people!

Episode Highlights:

  • LinkedIn is kind of an outlier as far as social media platforms go in the realm of real estate sales.
  • When Judi graduated college in 1999, she had no idea what she wanted to do and no digital platform to research it.
  • Coming from a family of engineers, Judi earned her degree in Chemical Engineering and began traveling the world for pollution cleanup.
  • After getting her Masters in Environmental and Business Sustainability, Judi knew how to build a truly sustainable business.
  • Many agents don’t really understand what a sustainable business looks like, or how to build one.
  • It took Judi 10 years to explain to others what she was doing that was changing her own life.
  • The exposure algorithms that apply to most social media platforms do not quite correlate to LinkedIn.
  • While networking for her own job after the crash of 2008, Judi first began to help others network.
  • In 2014, Judi had to start her life over, becoming a single mom overnight and forced to move back in with her parents.
  • Think about your LinkedIn profile as a lead-generating website rather than a boring resume.
  • You can use pictures on your LinkedIn profile to show properties and incite emotions.
  • Before you ever make a post on LinkedIn, you should go out and make high-quality comments.
  • The LinkedIn community is centered around high-profile conversations between business professionals.
  • Most real estate agents look to engage and create a conversation with those that see their social media content.
  • As agents build up their visibility on LinkedIn, they need to produce less and less content.
  • Life is going to get in the way, so all you need to do is ramp up to a sustainable business level rather than grow forever.
  • 1 to 2 posts per week on LinkedIn is Judi’s suggestion as a sustainable cadence for agents.
  • If your content is getting 0 to 100 views with no likes or comments, there is more work to do before ramping up your posts.
  • You have to comment on other conversations in order to tell LinkedIn what kind of conversations you want to be a part of.
  • Jeff has traditionally used LinkedIn as a place to park his content that he is posting on other platforms.
  • Even if you only get 10 comments on a post, those comments could be from potential partners.
  • Pick 3 current clients or collaborators, 3 peers, 3 people ahead of you, and 1 fun person when commenting on conversations.
  • Judi comments on Gary V’s conversations because the amount of exposure she gets is equivalent to a personal post.
  • Reflect back on what the original post is about while adding an original thought or opinion of your own.
  • You can turn your high-quality comments into personal posts down the road and also tag the person who made the original post.
  • Tagging 100 people in a post does not work anymore as the LinkedIn algorithm figured it out years ago.
  • Judi takes her clients through a 4-week acceleration program where she teaches them to increase their visibility.
  • As a single mother, Judi does not have time for constant social media attention, yet, people always tell her she is omnipresent.
  • As of January 14th, Judi is the first person to merge running a LinkedIn event and a Clubhouse event at the same time.

3 Key Points:

  1. Judi was able to grow her own Environmental Sustainability business through LinkedIn, eventually prompting her to teach others how to do the same.
  2. Social proof, testimonials, properties, emotion, and a calendar link are all different ways to make your LinkedIn profile a lead-generating website.
  3. Judi’s strategy for commenting on LinkedIn includes 3 current clients, 3 peers, 3 influences or people that she looks up to, and 1 fun person that is associated with her interests.

Resources Mentioned:

  • Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram)
  • Judi Fox LinkedIn | Instagram | Website
  • Chelsea Peitz
  • Barry Wolfe
  • Chime (sponsor)
  • LinkU Webinar (sponsor)

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