This week, Dan Neumann and Justin Thatil are joined by Anitra Pavka, an Agile Coach with vast experience in product ownership and management. In this episode, Anitra discusses the value of prioritizing people in the software development journey and shares ways and strategies to communicate more efficiently among the Team and with users. She also outlines different approaches to engaging better with users to minimize risks and maximize time use.

Key Takeaways

• Anitra emphasizes the importance of being human-centric in software development.
• Always approach people with empathy and compassion.
• Telling stories is a great way to reach people and communicate your message.
• Be curious and open.

• Be aware of who you are building a system for.

• Capture users as a persona with a set of behaviors, goals, and motivations.

• The Team needs to know who the user is.
• The Team then can use its creativity and ideas to meet the needs of those users.

• The whole Team contributes to the conversation.

• Ways to engage with end users:

• What are the end users doing daily to deal with the problem you are looking at solving?
• Interact with people to see what they actually do instead of what they say they do.
• Seek customer feedback sooner than later to reduce risk in the long run.
• Learn to ask the right questions.

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