I’ve tried to compile some early notes on Performance Max, since I think it’s going to be the major driver of E-Comm for Google in the next few years. Because it’s so new there’s not a lot out there as far as best practices, so here are my notes on set up, structure, and optimizations.

Content:

• What’s A P-Max?
• Asset Groups, Listing Groups, Audience Segments
• Notes on Scaling and Initial budgets
• Structures
• Optimizations