On the latest episode, Glenn Gaudet is joined by Kendall Hershey, Digital Marketing Manager at NETSCOUT. Kendall is a self-proclaimed social media nerd that uses her inquisitive nature to help craft compelling digital marketing strategies. Kendall will also be speaking at the AMPlify event June 11-12 in Boston.

In this podcast you will learn about:

• How to launch an employee advocacy program
• Getting executive buy-in to the program
• Capitalizing on social media as it relates to SEO
• Focusing on the quality of social media engagement
• How to sustain an employee advocacy program

Connect with Kendall on Twitter or via LinkedIn.