What makes people good at Search? Lifestyle business vs. scale - what are the pros and cons? What can you learn from starting a well-established web dev agency? Andy Crestodina and I covered all of these questions and more in this Tech Bound podcast.
Timestamps:
0:00 Who is Andy Crestodina?
1:42 Lifestyle business or scale
4:35 The lifestyle project Andy would go for
6:28 Lessons learned from starting Orbit Media 20 years ago
8:54 Text is weak
12:24 Repurposing content into videos
18:00 Andy’s system for creating tons of content
21:32 The importance of deep work for getting things done
23:55 How Andy got to where he’s at
27:04 What traits lead people to be good at Search
31:05 What distinguishes successful from unsuccessful marketers
34:48 SEO is an outcome
Show notes: