Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market.

What you'll learn about in this episode:

• How your brand can serve as a multiplier of your marketing efforts if you've take the time to craft a bold and differentiated brand memory.
• How your brand can limit marketing performance if it's not fully thought through or expressed.
• The difference between brand and marketing, also why treating them as the same thing can create growth challenges.
• Why you can't optimize your way out of a brand problem when the brand foundation isn't strong.
• How brand acts as a multiplier on marketing efforts, increasing or limiting the impact of every dollar spent.
• Three signs you're facing a brand problem rather than a marketing problem.
• How to strengthen your brand by aligning what you're offering with existing memory, building consistent presence, and defining what makes you unique.
• Practical ways healthcare orgs can strengthen their brand without slowing growth initiatives.
• Three diagnostic questions leaders can use to evaluate whether their brand is helping or hindering growth.

Additional resources:

• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website