Loud, dusty and far removed from innovation. We often think of mining as separate from modern manufacturing, but our visit to Imerys West Hub in this episode challenges that idea.
The conversation was recorded on site at the largest diatomaceous earth mine in the world, in Lompoc, California. During the recording, a sonic boom from a nearby SpaceX launch cuts across the background, a reminder of how closely materials, regulation, and advanced manufacturing often overlap.
Chris is joined by Ken Rasmussen, Operations Director at the site, who shares a practical perspective on what modern mining looks like when it’s done right.
Ken walks us through how diatomaceous earth is mined, processed, and shipped as a finished product from a single site, and why that matters. The material is used in industries most people don’t associate with mining, including water filtration, food and beverage, pharmaceuticals, and vaccines.
In this episode, we look at how mining fits directly into modern manufacturing, and what it takes to run an end-to-end operation on a global scale.
In this episode, find out:
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Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.Whether you’re a team of one, or leading a scaled marketing department, you’ll walk away ready to market smarter, lead stronger and impact your business. Make sure to use the code "happy hour" at checkout for $100 off registration.
Industrial Marketing Summit 2026