Many financial institutions have lost the emotional connection with their clients, so some of the brightest minds in the industry have started keeping score.

Marc Whitehead (https://www.linkedin.com/in/marc-whitehead-9a37246/) and Nick Bond (https://www.linkedin.com/in/nick-bond-9236953/), co-founders of Emotive Technologies and The Apex Scoring System (https://www.apexscore.ai/), spoke with us about what they found in their 2022 U.S. Banking Industry Loyalty Report.

Join us as we discuss:

What drove Marc and Nick’s team to commission the report (4:34)

Emerging patterns throughout customer loyalty in financial services (15:53) 

How to bridge the emotional gap in customer expectations (23:06)

Check out these resources we mentioned during the podcast:

• 2022 U.S. Banking Industry Loyalty Report (https://get.apexscore.ai/bankloyalty/)

• Apexscore.ai

• Marc@apexscore.ai

• Nick@apexscore.ai

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at DigitalGrowth.com. 

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