Do you have fans or superfans?

No matter what else changes, one thing will always be true.

Your most valuable and loyal customers are the ones who find you from a trusted referral.

And superfans are the customers who sent them.

Today’s guest, Brittany Hodak , Chief Experience Officer at Experience.com , is an expert in superfans — and more importantly, how to win them for your financial brand. She joins the show to share her secrets.

In this episode, we discuss:

• Why siloes and poor employee experience inevitably lead to a poor customer experience

• Why customer expectations are not just set by you or your direct competitors, but every other brand

• How you can gain better feedback and customer insights by ditching the outdated surveys

Head to experience.com/playbook for Brittany's experience architecture framework.

Learn more about Brittany's new

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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