In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants. In this episode 1. The backstory of a speakers source of inspiration 2. The fallacy of content marketing 3. Perspiration over inspiration 4. The 3 shows any social media plan should contain 5. How to be smart about your binge-worthy content 6. What happens when you sunset a popular show 7. When to STOP creating content 8. The kind to post every day and the kind NOT to 9. Customers expectations for customer service 10. How to use the right call-to-action for the right content 11. Why most people are bad content marketers 12. Covid-19's fundamental impact on customer relationships

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