The realm of financial management extends far beyond numerical analysis. It has exceeded its traditional role of closing books. A successful CFO must now juggle operational efficiency, business strategy, and the satisfaction of customers and employees. Achieving this balance is key to overall success. To help us with that, we turn to the expertise of Derrek Gafford.
Derrek has served as the Executive Vice President and Chief Financial Officer of Trueblue since 2006, where he is responsible for the company's strategy, corporate finance, FP&A, accounting, order-to-cash, risk management, and internal audit functions. Before joining Trueblue, Derrek was the CFO of Metropolitan Market and held various management positions with Deloitte & Touche LLP and Albertsons.

In this episode, we discuss:

  • Employment trends and financial measurement
  • Aligning finance and HR metrics
  • Customer satisfaction as a critical financial metric
  • Driving growth through acquisitions and digital transformation

Learn more about Derrek:

  • Derrek Gafford on LinkedIn
  • Trueblue’s Website

Episode resources:

  • Personiv's Website
  • Personiv on LinkedIn
  • Personiv on Facebook
    Personiv on Twitter

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Previous guests include: Jack McCullough of The CFO Leadership Council, Sarah Spoja of Tipalti, Ken ''Mr. Biz'' Wentworth of Mr. Biz Solutions, Bryan Lapidus of Association for Financial Professionals, Jeremey Foster of Talroo, Ian Schnoor of Financial Modeling Institute, John Cappadona of School of Rock, Chris Caprio of Focus Technology and Amy Myrland of Capitol Bank.

Check out our three most downloaded episodes:

  • Strategic Planning and Forecasting for the Future w/ John Cappadona
  • Mastering Financial Modeling for Top Business Decisions w/ Ian Schnoor
  • Learning the Best Practices of an M&A Finance Process w/ Liz Hosman and Mark Miller

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