With the rise of online shopping and its global reach, entrepreneurs are increasingly drawn to the e-commerce industry to exploit its vast potential. However, many e-commerce businesses overlook a critical aspect of their operations: cash flow management, which is crucial for the long-term sustainability and success of any business. To shed light on this topic, we are joined by expert Matt Putra.

Matt is an accomplished Fractional CFO specializing in eCommerce companies and agencies. With an impressive portfolio that includes Eightx, Tru Earth, The Turmeric, Lusomé, and BiBADO, he has consistently provided priceless financial expertise to help these businesses prosper. In addition to his role as a Fractional CFO, Matt is also a Co-Owner and holds the positions of CFO and COO at Keep Nature Wild.

In this episode, we discuss:

• Optimizing your cash flow
• Effective financing strategies for e-commerce brands
• Balancing cash reserves and growth investments
• Common mistakes and best practices for managing your cash flow
• Key metrics for e-commerce cash flow management
• Creating realistic and accurate forecasting

Learn more about Matt:

• Matt Putra on LinkedIn
• Matt Putra on Instagram
• Eightx Website
• Tru Earth Website
• The Turmeric Website
• Lusomé Website
• BiBADO Website
• Keep Nature Wild Website

Episode resources:

• Personiv's Website
• Personiv on LinkedIn
• Personiv on Facebook
• Personiv on Twitter

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Previous guests include: Jack McCullough of The CFO Leadership Council, Sarah Spoja of Tipalti, Ken ''Mr. Biz'' Wentworth of Mr. Biz Solutions, Bryan Lapidus of Association for Financial Professionals, Jeremey Foster of Talroo, Ian Schnoor of Financial Modeling Institute, John Cappadona of School of Rock, Chris Caprio of Focus Technology and Amy Myrland of Capitol Bank.

Check out our three most downloaded episodes:

• Strategic Planning and Forecasting for the Future w/ John Cappadona
• Mastering Financial Modeling for Top Business Decisions w/ Ian Schnoor
• Learning the Best Practices of an M&A Finance Process w/ Liz Hosman and Mark Miller

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