https://steveanderson.com (Steve Anderson) is an IT risk consultant, speaker, and Wall Street Journal Best-Selling author of https://thebezosletters.com (The Bezos Letters). Host Nick Nanton and Steve talk about the 14 principles grouped into four cycles that Bezos references in his shareholder letters, Amazon’s culture of experimenting and inventing, and creating meaningful differentiation through Amazon Go and Kindle. Nick and Steve also discuss understanding your flywheel — Amazon’s secret sauce for to making their business grow, and the incremental differences between type one and type two decisions. Timestamps:1:13: Who is Steve Anderson — in his own words 4:25: Return on risk 6:36: Encourage successful failures 13:41: Meaningful differentiation 20:13: Culture of innovation 21:55: Creating customer obsession 25:52: Share-owners not shareholders 28:39: Understand your flywheel 31:33: Generating high-velocity decisions 35:02: Only hire people you admire 40:08: Always show up and believe it’s day one

Resources:https://www.amazon.com/Bezos-Letters-Principles-Business-Amazon/dp/1642793329 ("The Bezos Letters") https://www.amazon.com/Future-Faster-Than-You-Think/dp/1982109661 (Peter Diamandis “The Future Is Faster Than You Think”) https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996 (Jim Collins “Good to Great”) https://resources.strategiccoach.com/quarterly-books/whonothow (Dan Sullivan “Who Not How")

Connect With Nick Nanton:http://www.nicknanton.com/ (Website) https://www.facebook.com/Nicknanton (Facebook) http://twitter.com/nicknanton (Twitter) https://www.linkedin.com/in/nicknanton (LinkedIn) https://www.youtube.com/channel/UCWOvnpNMTX4pKVIi234pOTg (YouTube)