Democratizing SEO: Recent Episodes
Democratizing SEO
Democratizing SEO is for marketing professionals who face the challenge of evangelising SEO across their organisation in order to grow the organic traffic to their website. Democratizing SEO aims to provide you with 'aha' moments. These moments are to enlighten you, shape your thinking of natural search, and sharpen your decision-making in growing your business with the channel.
Mike Taylor is a Prompt Engineer, Educator, CEO and Co-Founder of Vexpower. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the evolving landscape of search.
Is it worth ranking things anymore? For users to decide on the best ones? This means spending more time doing research before arriving at wisdom. Social media platforms don't focus on rankings. Chatbots don't focus on rankings. Why should search engines?
Is it worth ranking results anymore?
The expectations of search results have changed. They've changed to users expecting answers to their queries, not results.
The use cases of search have fuelled this change. Someone searching for something whilst driving isn't really interested in scrolling through a list of sites to find the answer to their question. They want the answer. They expect the answer.
AI chatbots provide answers. These platforms seem to be growing in popularity and are further fuelling the expectations that users have of search platforms.
The way users search is also changing. Prompting for answers (not results) is becoming the norm. If one isn't satisfied with the answer they seek, they optimise their prompts and/or use a different platform. The collective intelligence of searchers has grown. So why should search platforms rank results rather than provide a satisfactory answer? THE satisfactory answer?
Mike Taylor and I discuss on this episode of Talks with SEOs (#TwSEOs).
Mike's websites and socials:
https://brightpool.dev/
https://vexpower.com/
https://twitter.com/hammer_mt
https://www.linkedin.com/in/mjt145/
Watch the video conversation with Mike on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Cameron Gibbs is an Ontologist and a Knowledge Graph Engineer. He joins me to discuss on this episode of Talks with SEOs (#TwSEOs) to have a conversation about the success metrics Knowledge Engineers consider when engineering.
A knowledge graph helps with the organisation of data, making it simpler and easier to access its information. When an Engineer builds a Knowledge Graph, what metrics do they consider?
This question intrigued me and led me to invite Cameron on the podcast to discuss.
In our conversation, Cameron and I talk about the evolution of search - from mere result lists to delivering precise answers at lightning speed.
As search continues to evolve, businesses must stay agile and adapt to changing user behaviours. There is a personalised nature of search experiences, which is fuelling searchers to use social media platforms for discoverability. Search visibility is going to further expand. So what metrics should businesses be considering to determine how much search visibility they have gained because of their inclusion in knowledge graphs?
Cameron Gibbs, Knowledge Graph Engineer, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).
Check out Cameron on LinkedIn.
Watch the video conversation with Cameron on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Paulo Andraus is a Lead Tech SEO Manager with over 15 years experience. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss How SEOs Can Better Work with Google Search.
Paulo and I discuss the evolving landscape of SEO and its relationship with Google. A common mistake some SEOs make is trying to manipulate Google. This is often due to the pressure of attaining quick results.
In SEO, there's a necessity to have a marketing mindset, putting business goals ahead of SEO best practices.
Paulo and I delve into the evolving nature of SEO, the importance of staying adaptable, and prioritizing user experience and ethical practices.
Check out Paulo on his website.
Watch the video conversation with Paulo on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Delve into the realm of knowledge graphs, reasoning, and semantic search with a Knowledge Graph Engineer, Valerio Cocchi.
We explore the intricacies of semantic search and the hurdles in implementing it effectively. Machines have impressive data processing capabilities. However, there is still the need to integrate reasoning with probabilistic approaches for more nuanced understanding.
We also discuss how semantic search has the potential to revolutionize information retrieval by boosting productivity, but we note the necessity for user-friendly tools to drive widespread adoption.
Valerio Cocchi, Senior Knowledge Engineer at Oxford Semantic Technologies, joins me on this episode of Talks with SEOs (#TwSEOs).
Check out Valerio on LinkedIn and his website, RDFOX.com.
Watch the video conversation with Valerio on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Robin FitzClemen is a Wikipedia Strategist at Beutler Ink. Joe joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Creating a Wikipedia Page for Your Brand.
Wikipedia is an encyclopaedia. When used by marketers (SEOs), there is a tendency to attempt to use it as a marketing platform - a big no-no in the Wikipedia community.
Creating a Wikipedia page for your brand is not impossible. However, you need to understand what the community is looking for, as well as the correct, acceptable way of having an entry accepted.
Robin FitzClemen, Wikipedia Strategist at Beutler Ink, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).
Check out Robin on LinkedIn and BeutlerInk.com.
Watch the video conversation with Robin on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Matthias Sesboüé is a 3rd year PhD Student who's designing a Knowledge Graph based search engine for traceparts.com. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss what it'll look like to design a search engine today.
Google's web index is powerful. Google's web index is humongous. Google's web index is out of date.
It's based on an information-seeking system. The web is crawled, for information to be sought-after. Compare this to Google Business Profile, which has an inbuilt information retrieval system, where businesses provide their information.
Social Media platforms also have an inbuilt information retrieval system. Users willingly provide their details, which can be, and is, searched for. One could say these platforms have a more up-to-date search engine, albeit, less extensive than Google's.
If Big Tech are to stay the most relevant to their users, they must have new ways of thinking in place. They must have the newest, brightest minds, researching and utilising new technologies to make search a better product. This is why they have a strong academia presence.
If one were to design a search engine today, what new technologies would it use? Are these technologies what established search engines are incorporating into their products? Matthias Sesboüé, a 3rd year PhD Student, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).
Check out Matthias on LinkedIn.
Watch the video conversation with Matthias on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Alan Morrison is a Freelance Advisor, Writer, Speaker and Podcaster. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the role of knowledge graphs for FAIR DTs.
Organising the world's information is FAIR. It requires a Digital Twin (DT) of the real world. An SEO could consider a DT an entity.
If entities are essentially people, places and things, and the latter two were the starting points of the world's information being transposed into digital, one could suggest that people are the latest phase in the quest to organise the world's information, having information as a FAIR DT.
If search is the delivery product for a FAIR DT, what role does a knowledge graph play in organising the world's information?
Alan Morrison, Freelance Advisor, Writer, focused on knowledge graphs, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).
Check out Alan on LinkedIn.
Watch the video conversation with Alan on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Thomas Mitrevski is the Senior Consultant at Enterprise Knowledge. He joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about the influence tech giants have on search.
Tech giants have big bets on their search systems. They all build their knowledge graphs to meet and exceed the expectations of their users.
The knowledge tech giants have generates the wisdom they require to serve their users with the knowledge they seek when they search. Users expect tech giants to have this wisdom and to be able to deliver them knowledge.
To deliver knowledge, wisdom is required in two folds: knowing users; knowing entities. How is this achieved, maintained and continually updated?
Thomas Mitrevski, Senior Consultant at Enterprise Knowledge, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).
Check out Thomas and the work he does at EnterpriseKnowledge.com.
Watch the video conversation with Thomas on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Veronika Heimsbakk is the Knowledge Graph Lead at Capgemini. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the Core Concepts of Knowledge Graphs.
Interest in Knowledge Graphs is getting stronger. This is bound to increase as AI develops outside of marketing and into everyday life.
Familiarity with KGs are going to be akin to familiarity with AI. As KGs are a key technology for AI, every business, every marketer, every person online, will want to have awareness of what makes Knowledge Graphs different from databases or data sets.
Simplifying the technical details, what are the core concepts of knowledge graphs every business, every marketer, every person online, should know? Veronika Heimsbakk, a Knowledge Graph professional, joins me on this episode of Talks with SEOs (#TwSEOs).
Check out Veronika on LinkedIn and Twitter.
Watch the video conversation with Veronika on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Bryan Eisenberg is a Speaker, Author, Online Marketing Pioneer. He joins me on this episode of Talks with SEOs (#TwSEOs).
The ranking signals Google considers are well publicised. These tend to be online signals.
Google's goals are to replicate what's happening in the real world. If this is the case, they couldn't just rely on online signals. They have to consider real-world, offline, data into their algorithms, or alongside their algorithm - or perhaps, as a separate set of algorithms.
Looking beyond the online signals we're familiar with, what are the offline signals we should take into account to ensure we're on-side with Google's goals? Bryan Eisenberg, Speaker, Author, Online Marketing Pioneer, joins me on this episode of Talks with SEOs (#TwSEOs).
Check out Bryan on LinkedIn and at DataTurk.ai.
Watch the video conversation with Bryan on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Jon Birchall is Director of Editorial Strategy at LADbible Group. He joins me on this episode of Talks with SEOs (#TwSEOs) to have a conversation about The Church, The State and The North Star.
The commercial and content arms of media businesses can, should, must evolve into a more collaborative journey.
The church-and-state relationship between the commercial and content arms at organisations requires one north star, the same north star. From senior leadership to the teenage disruptor, everybody in the organisation has a part to play for a prosperous journey.
What is this north star? Is it discovered by church, the state, or both? What is the driving force behind the leap of faith both church and state must make? Jon Birchall and I discuss on this episode of Talks with SEOs (#TwSEOs).
Check out Jon on LinkedIn.
Watch the video conversation with Jon on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Pedro Dias is an SEO Consultant, ex-Googler and Founder of Visively. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Search Engines of Tomorrow.
The one thing search engines, social media platforms and AI chatbots have in common is the user. They acquire the same users. They share the same users. They serve the same users.
Their algorithms, as such, are engineered to cater to the same users.
Search engines, social media platforms, AI-bots, are influenced by each other to meet, exceed and anticipate the expectations of the same user-base.
As marketers, as businesses, our audience are a subset of the users of these platforms. They all have a search-and-deliver function for their users, which is core to their business.
Gathering insights into the influential changes these platforms are making (for their users) will shed light into the way we attract an audience from (and on) these platforms.
What will the search engine of tomorrow look like? Pedro Dias, an SEO Consultant, ex-Googler, who's worked closely with Engineering, UX and related teams, joins me on this episode of Talks with SEOs (#TwSEOs).
Check out Pedro on LinkedIn and Visively.
Watch the video conversation with Pedro on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Vaishali Raghvani is an Associate Knowledge Engineer at Beamery. She joins me to share some insights into Knowledge Graphs.
From Google to TikTok, all platforms with a user-base have some sort of knowledge graph technology in place.
If big tech brands all seek to acquire, serve and keep their users, and they have big bets on knowledge graphs, there must be a massive benefit to (or is it for...) their users. What are these benefits? Why such big bets on knowledge graphs? What should users of big tech companies know about knowledge graphs?
Vaishali Raghvani, a Knowledge Graph expert, joins me on this episode of Talks with SEOs (#TwSEOs) where she gives an overview of knowledge graphs and why they are important to big brands and their users.
Check out Vaishali on LinkedIn.
Watch the video conversation with Vaishali on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Ravi Bajracharya is a Knowledge Graph Engineer at Datum.bio. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss why businesses build their knowledge graphs.
In a world where users spend more time searching on the websites of brands they love, the need to satisfy their queries becomes a high priority for businesses.
Internal search on websites is still in its infancy. This, however, is certain to change. It is only a matter of time.
So, how can queries be satisfied? With the use and development of knowledge graphs.
Understanding how your website satisfies internal queries will shed a light on how Google is seeking to do so with their knowledge base, for their users - who are, in-part, the audience you seek.
Why are businesses building their knowledge graphs? Is having one essential or a nice-to-have? At what point does a business need a knowledge graph? Ravi Bajracharya, a Knowledge Graph Engineer at Datum.bio, joins me on this episode of Talks with SEOs (#TwSEOs) to discuss why businesses build their knowledge graphs.
Check out Ravi on LinkedIn and his website, Datum.bio.
Watch the video conversation with Ravi on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Deevo Tindall is the CEO (Chief Experience Officer) at Fusion Creative Branding. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss branding and search.
Why does Google favour popular brands in their organic search results? Perhaps they consider the emotional connection brands have with their customers. Perhaps they understand the storytelling brand focus on to connect with their audience. Perhaps SEOs can learn a thing or two from the experts behind the brands. Brand Specialists, perhaps, may have a unique way of understanding organic search to the way SEOs do.
What do brands get wrong when they optimise to be found in search? How many times does a person have to see a brand before they become familiar with it? What is the one thing SEOs should know to improve a brand's digital presence? Deevo Tindall, CEO (Chief Experience Officer) at Fusion Creative Branding, joins me on this episode of Talks with SEOs (#TwSEOs).
Check out Deevo on LinkedIn and at Fusion Creative Branding.
Watch the video conversation with Deevo on YouTube.
Fusion Creative is hosting a workshop titled "Branding and Marketing Blueprint Workshop” on January 9, 2024.
This workshop is crafted to help businesses and individuals amplify their brand's voice and maximize their marketing impact in today's dynamic digital landscape. They'll be diving into strategies that blend creativity with practical, actionable marketing insights.
If you are looking to elevate your branding and marketing strategies to the next level, this workshop is an ideal opportunity.
Register for this workshop. Use the code "PODCAST" for a 10% discount on the event.
https://fusion.myflodesk.com/fusioncreativebrandingbrandmessaging
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Dave Schneider is the CEO at Shortlist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what growing brands should know about link building.
When growing brands are seeking to take control of their link building, what are the fundamental things they should consider to be successful at this endeavour?
What information should SEOs be providing growing brands so they better understand the reality of link building?
Dave Schneider, CEO at Shortlist, a full-service Digital Marketing agency that specialises in link building, and I, discuss on this episode of Talks with SEOs (#TwSEOs).
Check out Dave on LinkedIn and his website, Shortlist.
Watch the video conversation with Dave on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Celeste Gonzalez is an SEO Strategist at RicketyRoo. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss why she chose SEO as her digital marketing channel.
Why do you do SEO? For some, SEO is simply a job they do - and this is perfectly fine.
For many SEOs, there is a deeper drive to why they do SEO, why they chose it as a profession.
Celeste created a blog and taught herself the ins and outs of SEO, Content Marketing, Social Media. She could have ventured into any digital marketing profession. Yet she chose SEO. Why SEO? She joins me on this episode of Talks with SEOs (#TwSEOs) to explore this question.
Celeste on LinkedIn and Twitter.
Watch the video conversation with Celeste on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Kaspar Szymanski is an SEO Consultant and Co-Founder of SearchBrothers, as well as an ex-Googler. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss search quality.
When it comes to search results, users expect relevance and accuracy. They want the search engine to understand their query and provide them with the most relevant and accurate information.
In addition to speed, relevance, and accuracy, users also value a clean and user-friendly interface.
For Google to meet user expectations, they must continuously evolve to better understand user intent and deliver high-quality results.
If a brand is meeting users' expectations, is it reasonable to say Google will organically recommend it to its users? Prominently? Consistently? Who better to discuss these questions with than an ex-Googler, search specialist? Kaspar Szymanski and I discuss on this episode of Talks with SEOs (#TwSEOs).
Find Kaspar on LinkedIn, Twitter/X and SearchBrothers.com:
https://ie.linkedin.com/in/kasparszymanski
https://twitter.com/kas_tweets
https://www.searchbrothers.com/
Watch the video conversation with Kaspar on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Kerstin Reichert is the Head of Marketing at SeedLegals. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss scaling up SEO in the legal space.
It takes more than SEOs to make SEO a success. Client-side SEOs know this very well, indeed. Client-side SEOs in the legal and finance space possibly know this the best. Why? Because carrying out SEO in these industries requires cooperation from in-house expertise.
If content is (still) king and SEOs in the legal space know SEO and not legalise, they must rely on the expertise of Legal professionals to create the content that would be king. Consistently. This, surely, requires more than a one-off collaboration between SEO and Legal.
This, surely, requires the business's 'ways of working' to consider SEO. This, surely, requires the business to realise, at a cultural level, that it takes more than SEOs to make SEO a success. This, in the Legal space...?
On this episode of Talks with SEOs (#TwSEOs), Kerstin Reichert, Head of Marketing at SeedLegals, and I, discuss what it's like scaling up SEO in the Legal space.
Check out Kerstin on LinkedIn.
Watch the video conversation with Kerstin on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Barry Adams is an independent SEO Consultant for news publishers. He is the Founder of Polemic Digital, a specialist SEO consultancy for news publishers. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss keyword research for news publishers.
News publishing is fast-paced. It's an industry where content optimisation needs to be perfect before publication. You don't get a second chance to optimise a piece of content, post-launch.
To maximise on your traffic potential, content optimisation requires alignment with the various teams, pre-launch. There are no do-overs if you miss the current news cycle. You simply need better preparation for the next one.
How do SEOs contend with this preparation when it comes to keyword research? How far ahead does an SEO need to make adequate preparations? Is it even worth doing keyword research - in the traditional sense...? Barry Adams and I discuss on episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Barry on YouTube.
Barry's websites and LinkedIn:
https://www.linkedin.com/in/barryadams/
https://www.seoforgooglenews.com/
https://www.polemicdigital.com/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Matt Hunt is a Freelance SEO Consultant. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the pain-points SEOs have to navigate when they're client-side.
Client-side SEO is very different to agency-side SEO. Client-side, you're marketing for the business, with SEO. Agency-side, you're selling SEO - either as a service, a product, or both!
If you've carried out SEO at both sides, you're aware there are differences between the two. The buy-in is different. The management is different. The implementation is different.
Matt Hunt joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss navigating the pain points when you're SEOing, client-side.
Check out Matt on LinkedIn.
Watch the video conversation with Matt on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Gus Pelogia is the SEO Product Manager at Indeed. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the reality of marketing with SEO.
How valuable is an SEO strategy when it will not be executed?
The end-goal of SEO isn't to do 'good SEO'. It's to improve a business's website so it generates revenue. An SEO strategy, beautified with slides, doesn't drive this goal forward if it will not be realised by the business.
Why should non-SEOs at a business give a damn about SEO when they are not SEOs? This is a complex question to solve because 'non-SEOs' - those that have the ability to impact the business's website's organic performance - are literally every single person that has a touch-point with the website.
The reality of marketing with the SEO channel is you MUST improve the internal operations - with a discipline that is still foreign to non-practitioners. And as improvement has no end, this internal goal is forever. Gus Pelogia, a client-side SEO, and I, discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Gus on YouTube.
Gus's contact details:
https://www.linkedin.com/in/gpelogia/
https://twitter.com/pelogia
https://www.guspelogia.com/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Chris Spann is the Senior Technical SEO at Lumar (formerly Deepcrawl). He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss communicating technical challenges to business leadership.
SEOs have a habit of 'speaking SEO' to business leadership. The result of this is an unwillingness, from business leaders, to be familiar with the channel. You can sympathise, can't you...?
Why spend precious time learning to comprehend something that's seemingly so minute to the business, especially when there are other options (channels) - that are easier to grasp?
If the option is to make a decision with the familiar, or to make one with the unfamiliar, surely the route via the known, known is better than the unknown? Yet, to key decision-makers, we often speak in SEO terms and expect them to be onside with the unfamiliar - regardless of the frustrations they experience.
Surely, there's a better way. Surely, we can minimise (or remove) the frustrations? Surely, when it comes to communicating with key decision-makers, there's an alternative to 'speaking SEO'. On this episode of Talks with SEOs (#TwSEOs), Chris Spann and I discuss some of the more effective ways of communicating technical challenges to business leaders.
Chris's contacts:
LI: https://www.linkedin.com/in/chrisspann/
T: https://twitter.com/503blazeit
W: https://www.chris-spann.co.uk/
Watch the video conversation with Chris on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
David Iwanow is an SEO professional of 17+ years. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the value of rankings.
Over the years, we've seen major changes in rankings. Universal results, Position-0, Knowledge Panels, all changed the way rankings are valued.
Some SEOs stick with valuing each ranking position, focusing on 1-3. Some consider zones, instead. Others only use GSC for 'true' CTRs.
There's no denying SGE will impact rankings once more. If the SERP changes we're going to see will be the biggest in the history of search, rankings - and the way they're valued - will be revolutionised.
What changes should we be preparing to make on our rankings reports? Will there be a 'top spot' in the SERPs when Google releases SGE? How will ranking tools adapt to these upcoming SERP changes? David Iwanow and I discuss on this episode of Talks with SEOs (#TwSEOs).
Check out David on Twitter.
Watch the video conversation with David on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Emily Wassell is the Head of SEO at tmwi. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss growing your brand's organic search demand.
Organic Search is acquisition-based. However, it doesn't have to be used only as a reactive channel.
The better you have SEO integrated with other areas of your business, the more you'll be able to influence your target audience to search for your brand, through your various marketing activities. You can grow the search demand of your brand - the way you want it searched for.
You're already marketing your brand. To increase the search for it, you simply need an adjustment to have search better synergized with traditional marketing activities.
You want to grow the demand of your brand? Have 'search' in mind for everything relating to brand marketing. Emily Wassell, Head of SEO at tmwi, and I, discuss further on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Emily on YouTube.
Check out Emily on LinkedIn and tmwi.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Matt Jones is a Freelance Technical SEO Consultant. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss his new venture into freelancing.
As an SEO who's worked both client-and-agency-side, Matt recently decided to be a freelance SEO. We talk about why he made this decision, the different 'hats' he now wears as someone who owns and runs his own business.
Watch the video conversation with Matt on YouTube.
Matt on LinkedIn. Matt on Twitter.
Matt's online community for SEO freelancers, Freelancing Friends.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Sophie Brannon is the Director of SEO at RushOrderTees. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss an SEO's influence, in-house.
It takes more than SEOs to make SEO a success. When you're an in-house SEO, you get to see, first-hand, why this is a true statement.
Along with consulting business leadership to help them make decisions that will affect SEO performance, you're also galvanising heads of departments to have them 'on-side' with SEO. Operationally, you're also influencing individuals to give a damn about SEO when they don't give a damn about SEO.
On this episode of Talks with SEOs (#TwSEOs), Sophie Brannon shares her experience of what it's like being an SEO, in-house.
Watch the video conversation with Sophie on YouTube.
Sophie on LinkedIn. Sophie on Twitter.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Jane Hunt is the Founder & CEO of JBH, a Digital PR and SEO agency for consumer brands. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what influences journalists to cover a story.
Journalists are interested in stories. Brands, SEOs and PRs are interested in pitching stories as part of their marketing campaigns.
There is never a guarantee a story will take off, let alone be picked up by Journalists. Yet some do. Yet sone are.
If the million dollar question is "why do some stories get picked up and others don't?", the billion dollar question is "what can brands, SEOs and PRs do to influence Journalists to cover a story?" Heck, what can they do to get a response from Journalists in the first place? Jane Hunt and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Jane on YouTube.
Check out Jane on LinkedIn and on JBH.co.uk.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.
Neha Khanna is a Technical Product Manager at Wayfair. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the ways Google generative AI might impact product pages.
Generative AI is set to be a new reality in search. Organic rankings may be all universal. The way natural visibility is attained may change. Organic traffic to e-commerce sites may change. What improvements would SEOs have to make on, to, or for, product pages in order to maintain and grow their organic visibility? Neha Khanna and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Neha on YouTube.
Check out Neha on LinkedIn.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Sara Moccand-Sayegh is an SEO Specialist at Liip. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Google's search and answer engines.
As SEOs, we've seen rapid changes in search in the first half of 2023. We've seen a glimpse of Google's search and answer engines. When these engines are fully released, globally, we can expect the biggest disruption in search - ever.
What role does each one play? Which is the more important? How do SEOs maintain and grow traffic received from each type of engine? Sara Moccand-Sayegh and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Sara on YouTube.
Check out Sara on LinkedIn. Check out SEOnerdSwitzerland on Twitter.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Alicia Gilbert is an SEO Director at TrendyMinds. She joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about her SEO journey to date.
As a self-taught SEO, who owns and runs a niche website (Soberish), Alicia decided to pursue a full time career as an SEO professional. Alicia and I have an open discussion about her venture into SEO, her drive to make it a full time role, managing clients as well as agency leaders on all things to do with organic search.
Watch the video conversation with Alicia on YouTube.
Check out Alicia on LinkedIn and Twitter.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Jo O'Reilly is a Freelance Digital PR Specialist. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Why Publishers Should Still Give a Link.
Every website, every publisher knows what a link is these days. They know when a Digital PR person is seeking to acquire a backlink to a specific page, for specific (SEO benefit) reasons.
So why do publishers still give a link these days? What influences them to WANT to link to a specific page, as requested? What motivates a publisher to even respond to a Digital PR in the first place? Jo O'Reilly and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Jo on YouTube.
Check out Jo on LinkedIn, Twitter and Threads.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Jake Gauntley is the Senior SEO Account Director at Reprise Digital UK. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss E-E-A-T.
Marketers relate E-E-A-T to SEO. However, it isn't related to just SEO. It is no coincidence that Google added the extra 'E' as AI came into the public consciousness.
The extra 'E' should serve as a reminder that we (SEOs) optimise websites for users - real human beings who want their search satisfied with human-lived experiences.
From a certain point of view, you could say E-E-A-T acts as a guide (with reward systems behind it) for businesses to remain connected with people in a digital ecosystem that will rapidly become consumed by artificial intelligence. Jake Gauntley and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Jake on YouTube.
Check out Jake on LinkedIn.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Chris Stewart is the Head of Digital at Weightmans who has an operational background in SEO. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss how he now views SEO as a Head of Digital.
I firmly believe SEO is the core of all digital marketing channels. OK, I'm slightly biased but I believe if you have a website that seeks to acquire users (via any channel), SEO should be the core of all marketing activities.
This is my view. Austine's view. What is the view of a Head of Digital who has a background in SEO and is now responsible for multiple channels? Chris Stewart, Head of Digital, and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Chris on YouTube.
Check out Chris on LinkedIn. Check out the legal services offered at Weightmans.
__________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Malte Landwehr is the Head of SEO at idealo. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the the types of SEO leaders.
There are 3 types of SEO leaders: Operator, Craftsperson, Visionary.
As we approach the upcoming changes in the SERPs, SEO leaders will be essential in guiding businesses into the new era of search. So, which type of SEO leader are you? Malte Landwehr and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Malte on YouTube.
Check out Malte on Twitter and LinkedIn.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Jon Earnshaw is the Chief Product Evangelist at Pi Datametrics, the search intelligence platform. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the SERP multiverse.
The SERPs are increasingly changing. Soon, the traditional 'blue links' will be gone, AI will be widespread and users will be used to SGE - the new frontier of search.
What changes should SEO professionals be making to overcome the challenges the SERP multiverse will bring? Jon Earnshaw, Chief Product Evangelist at Pi Datametrics, and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Jon on YouTube.
Check out Jon on LinkedIn; experience the value-led insights and SEO tools from Pi Datametrics.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Gaston Riera is an in-house Senior SEO Specialist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about generative AI, search and content.
If we consider content to be more than texts (i.e. imagery, videos, audio, etc), the way content is 'read' by searchbots is likely to be a new consideration for SEOs. Gaston Riera and I openly discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Gaston on YouTube.
Check out Gaston on LinkedIn.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Sophie Gibson is the Technical SEO Director at StudioHawk. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss generative AI's impact on technical SEO.
When generative AI in search is released globally, the visibility of websites is going to change. How is this likely to affect the way SEOs improve websites? How is technical SEO, the foundation of SEO, likely to be impacted? Sophie Gibson and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Sophie on YouTube.
Check out StudioHawk and Sophie on LinkedIn.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Jono Alderson is a Digital Strategist and the former Head of SEO at Yoast. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Tech SEO, AI and Search.
With CMS and related tools continually improving their technical capabilities to help users with their SEO problems, how much in-demand is technical SEO going to be in the near future? Jono Anderson and I talk about Tech SEO, AI and Search on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Jono on YouTube.
Jono on LinkedIn:
https://www.linkedin.com/in/jonoalderson/
Jono's website:
https://www.jonoalderson.com/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Ash Liddell is an SEO Content Strategist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what TikTok has to do with SEO.
TikTok is at the centre of pop culture. As well as being the fastest growing social platform, it has already amassed its own lexicon - FilmTok, BookTok, and yes, SearchTok. Chances are your audience are on TikTok - as are your competitors.
Have you noticed the platform influences its users to search? It's a subtle CTA but they suggest search terms in every video watched. It is only a matter of time before SEOTok takes off.
Why does this matter?
It matters because TikTok is more than a Social platform. It is also a Search platform - one that's a legit threat to Google Search, perhaps...
Why should SEOs - and wider marketing teams - take TikTok, as a search engine, seriously? Ash Liddell and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Ash on YouTube.
Ash on LinkedIn:
https://www.linkedin.com/in/ashley-liddell-seo/
Ash's website:
https://www.ashleyliddell.co.uk/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Hannah Smith is a Creative Content Consultant and Director at Worderist. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the common misconceptions about Digital PR performance.
Marketers really should avoid setting goals like: Every Digital PR piece should generate a minimum of 10 pieces of linked coverage.
There are widespread misconceptions about how individual Digital PR pieces actually perform, which has led to unrealistic goals like the one above being set. In order to try to correct this, Hannah Smith has collated data from a range of agencies and inhouse teams in order to provide more realistic benchmarks.
Hannah and I will discuss how we got here; her learnings from the study; the pros and cons of "Hero" (or asset-led Digital PR) versus "Reactive" Digital PR; and what more realistic Digital PR goals might look like in this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Hannah on YouTube.
Check out Hannah on LinkedIn. Her Digital PR research study mentioned during the conversation can be found on her website, Worderist.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Himani Kankaria is an SEO Content Strategist and Founder of Missive Digital. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss where organic content is headed with the release of BARD and SGE.
With the widespread release of BARD and SGE, there are many possibilities of where organic content and search is headed.
If Google is using BARD to serve content to their users, do they still require Content Creators? How about Publishers? What is an SEO Content Strategist anticipating with the widespread release of BARD and SGE? Himani Kankaria, Founder of Missive Digital, and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Himani on YouTube.
Check out Himani on LinkedIn and at Missive Digital:
https://www.linkedin.com/in/himanikankaria/
https://missivedigital.com/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Helen Pollitt is the Head of SEO at Car & Classic, a Public Speaker and SEO Trainer. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Why SEO Education for Stakeholders is a MUST'.
It takes more than SEOs to make SEO a success. An essential, yet often sidelined aspect of SEO, is the education of the discipline to the various stakeholders that can impact the internal operations of the channel.
Your success in organic search is determined by stakeholders' education in SEO. On this episode of Talks with SEOs (#TwSEOs), Helen Pollitt and I discuss why SEO education for stakeholders is a MUST for your organic success.
Helen's socials and website:
https://twitter.com/HelenPollitt1
https://www.linkedin.com/in/helen-p-b19500163/
https://helenpollitt.com/
Watch the video conversation with Helen on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Gareth Hoyle is the Managing Director at Marketing Signals. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss communicating SEO's value to the C-suite.
When SEO is generating revenue for a business, it is a channel worth investing in. If the channel is not performing, why continue to invest in it...?
Here's the thing: 'performing' means different things to the C-suite and the SEO.
Transposing internal metrics to the ultimate KPI of revenue is a skill SEOs need to lead members of the C-suite on the business's SEO journey. Gareth Hoyle and I talk about communicating SEO's value to the C-suite on this episode of Talks with SEOs (#TwSEOs).
Gareth's LinkedIn and website:
https://www.linkedin.com/in/garethhoyle/
https://marketingsignals.com/
Communication resource Gareth mentioned on the episode:
https://www.confidencelive.com/
Watch the video conversation with Gareth on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Prodigi is a digital talent recruitment solution that specialises in building remote teams for businesses.
David Wain-Heapy and Bachir Smahi (Co-founders and Directors) join me to talk about recruiting SEO talent.
SEO gives me a headache. I know I need an SEO but I don't know much about the channel to make a hire. The right hire.
An agency is not an option. My hire, preferably, should be a permanent, full time staff. A contractor, however, can be considered.
Where do I start with my hire? How do I vet candidates when I don't know SEO, myself? What do I need to know to hire an SEO professional? David Wain-Heapy and Bachir Smahi from Prodigi and I discuss on this episode of Talks with SEOs (#TwSEOs).
Hire the world’s best digital talent with Prodigi.
Watch the video conversation with David Wain-Heapy and Bachir Smahi from Prodigi on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Steve Paine is the Marketing Manager at SISTRIX. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss how generative AI in search could impact organic performance.
At Google I/O, generative AI in search was presented to the world. Generative AI pushes organic results further down the page. Much further down.
With AI in search, where does this leave organic search results? Steve Paine and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Steve on YouTube.
You can find Steve on the SISTRIX website where he actively blogs about SEO and data analysis.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Rose O'Sullivan is the SEO Editor at The Sun. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the topic of AI in Search.
Search disrupted the media vertical. With the emergence of Search Generative Experience, AI in search is sure to disrupt the Media space, once again.
How is the Media vertical likely to evolve in the very near future? What impact will AI have on SEOs beginning their careers? Rose O'Sullivan and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Rose on YouTube.
Rose on LinkedIn:
https://www.linkedin.com/in/rose-o-sullivan-6aa3021b2/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Gerry White is an SEO and Growth Marketer. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the topic of 'What's Your 'Ways of Working' with SEO?'.
Let me share with you an under-spoken truth about SEO - the more you improve your 'ways of working' with the channel, the more successful you will be in the SERPs. Why? Simply put, it takes more than SEOs to make SEO a success.
It's not enough for business leaders to buy-into SEO. Your entire business needs to be on-side with SEO. Every team, department, individual. The way SEO functions internally requires proactive support.
What simple change should you make with SEO to improve your ways of working? Gerry White and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Gerry on YouTube.
Gerry on Twitter:
https://twitter.com/dergal
Gerry on LinkedIn:
https://www.linkedin.com/in/dergal/
Riverside.FM:
https://riverside.fm/
Take It Offline Conference:
https://www.takeitoffline.co.uk/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Ash Nallawalla is an Enterprise Senior SEO Specialist. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the topic of 'Why Do You Deserve Organic Traffic From Google?'.
The organic channel is so powerful, you receive traffic from it even BEFORE you actively begin to EARN your traffic.
Have you ever pondered if you're deserving of the natural traffic you receive from Google?
As businesses, we almost expect to receive sessions from Google as though we're entitled to them. The cold, hard truth is our users are Google's users. If we want to be recommended by Google (to their audience), we must be deserving of their recommendations. We must earn their trust. We must earn their confidence. Yet, some businesses do not have SEO as an active channel.
When you are not deserving of Google's users, why should they continue to recommend you, and recommend you so highly? This is the topic Ash Nallawalla and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Ash on YouTube.
Ash's websites:
https://accidentalseomanager.com/
https://www.netmagellan.com/
Ash on LinkedIn:
https://www.linkedin.com/in/ashnallawalla/
Talks with SEOs (#TwSEOs) - The Series:
https://www.democratizingseo.com/talks-with-seos/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Marco Giordano is an SEO Specialist who joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'What's Your SEO Process Using Data?'.
Data is a huge area for SEO. It's so huge, some SEOs consider it to be a pillar in itself. Indeed, data is a solution for making the 'right' SEO decisions. But where should this solution fit within the SEO process?
Brands find the 'ways of working with SEO' a challenge. Surely, adding data into the mix only complicates this challenge. Where should SEO data sit? Who is responsible for it? If SEOs, doesn't this mean SEOs are 'marking their own homework'?
How should a brand incorporate the use of data into their SEO process to make decisions for the business? Marco Giordano and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Marco on YouTube.
Marco on Twitter: https://twitter.com/GiordMarco96
Marco on LinkedIn: https://www.linkedin.com/in/marco-giordano96/
Marco's website: https://seotistics.com/
Talks with SEOs (#TwSEOs) - The Series:
https://www.democratizingseo.com/talks-with-seos/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Aatif Mohd is an SEO Consultant who joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Is SGE a Win for Businesses?'.
At Google I/O, SGE (Search Generative Experience) was unveiled to the world. AI in search is a new reality. It promises to fulfil users' experience whenever they use Google search. But is this a benefit to businesses?
On the face of it, SGE seems to service users without the need of clicking onto a website. Search, the product, the platform, seems to be catering to its users without the need of looking elsewhere. (BTW, on Google's demo video, did you notice it pushes organic results further down the page?)
How is SGE beneficial to SEO performance? How does it increase organic demand? How is SGE a win for businesses? Aatif and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Aatif on YouTube.
Aatif's website: https://aatifmohd.typedream.app/
Aatif on LinkedIn: https://www.linkedin.com/in/aatifmohd/
Power Hour Advising Call with Aatif: https://tidycal.com/aatifmohd/power-hour-advising-call
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Myriam Jessier is an SEO Consultant & Corporate Trainer. She joins me on this episode of Talks with SEOs (#TwSEOs) to talk about SEO Processes.
Achieving and maintaining success in SEO is highly influenced by your optimisation process. The channel cannot, must not, function in a silo.
More importantly, it must not be secluded from SMART operations within your business. Why, you may ask? Well, because SEO requires more than SEOs to be a success. It takes commitment. It takes management. It takes having a process in place to realise channel growth. Business growth! So, what is your SEO process? Myriam and I discuss SEO processes on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Myriam on YouTube.
Myriam on LinkedIn:
https://www.linkedin.com/in/myriamjessier/
__________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Luke Taylor is an SEO Consultant with over a decade's experience in the Gaming vertical. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Doing SEO in the Gaming Vertical'.
The 'best practices' in SEO is led by one's vertical. Whilst an SEO can create an SEO strategy based on the best practices coming from the SEO industry, the reality is that the SEO one carries out is determined by the vertical they are in.
Does Google's algorithms affect websites based on the vertical they are in? And if so, does this mean the SEO carried out by SEOs is determined by their vertical? Luke Taylor and I discuss on this episode of Talks with SEOs (#TwSEOs).
Luke on Twitter:
https://twitter.com/ltaylorSEO
Luke on LinkedIn:
https://www.linkedin.com/in/luketayloruk/
Watch the video conversation with Luke on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Kyle Roof is the Lead SEO at High Voltage. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Common SEO Challenges Your Business Will Face'.
Your website is your business's most valuable asset. SEO is an essential channel used to nurture and grow this asset.
When you commit to SEO, you'll face challenges with it. The ability for your business to quickly learn and course-correct will determine your success with the channel.
What are common SEO challenges you and your team should be prepared to face? Kyle Roof and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Kyle on YouTube.
Kyle Roof's website: https://kyleroof.com/.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Petra Kis-Herczegh is an SEO Specialist. She joins me on this episode of Talks with SEOs (#TwSEOs) for the topic: 'Brands, Your SEO Requires Commitment'.
For many brands, investment in SEO is a big step. The typical investment a brand makes in SEO is made with very little care, considerations, commitment - despite agreeing to have it as an active marketing channel. Inevitably, the brand's organic performance, suffers.
When a brand invests in SEO, what plans should they have in place to garner more confidence in the channel in order to maintain and grow the channel's traffic? Petra Kis-Herczegh and I discuss on this episode of Talks with SEOs (#TwSEOs).
Watch the video conversation with Petra on YouTube.
Petra on Twitter: https://twitter.com/chameleon_jrnl
Petra on LinkedIn: https://www.linkedin.com/in/petra-kis-herczegh/
Petra on Instagram: https://www.instagram.com/chameleon.journal/
Petra's website: https://www.chameleonjournal.com/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Tom Quartey is the Global Technical SEO Manager at Specsavers. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss 'Why SEO is Needed for Site Migrations'.
A website's migration comes with huge risks to the site's organic performance. These risks may not be considered unless SEO is incorporated into the planning of the project - from the very beginning. Tom Quartey (Global Technical SEO Manager) shares why SEO is an essential part of a site migration project.
You can find Tom on LinkedIn.
Watch the video conversation with Tom on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Dolores McLaren is the Head of SEO at Vodafone. She joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about life as an SEO who's client-side.
Some SEO agencies are brilliant at delivering SEO recommendation - whether strategic-based or operational-based. However, client-side SEOs have the arduous task of bringing the recommendations to life. What should SEO agencies consider when they send recommendations to client-side SEOs to implement? Dolores and I discuss on this episode of Talks with SEOs (#TwSEOs).
You can find Dolores on LinkedIn.
Watch the video conversation with Dolores on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
John-Paul Drake is the Head of SEO at Love Energy Savings. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss 'SEO Upskilling of Non-SEOs'.
SEO is a wide and vast channel. It requires ongoing SEO training for SEOs. Additionally, non-SEOs also require upskilling. This isn't ideal, it's necessary. It's needed. It's required. It's required when you want to improve your SEO. It's required when you want to prevent regression in your SEO. It's required when you want to grow and maintain your online business. John-Paul Drake and I delve into this topic on this episode of Talks with SEOs (#TwSEOs).
You can find John-Paul Drake on LinkedIn.
Watch the video conversation with John-Paul on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Adam Torkildson is the Founder and President of Work Media. He joins me on this episode of Talks with SEOs (#TwSEOs) for the topic, 'Brands, You Still Need Link Building'.
At a time where some SEOs are 'seemingly' against link building, the truth of the matter is link building is still an essential part of SEO. Adam joins me to talk about why brands (and SEOs) shouldn't shy away from link acquisition. He tells me the story of founding Tork Media, why it both is and isn't a PBN, why his sites haven't been affected by Penguin, and more.
Watch the video conversation with Adam on YouTube.
You can find Adam on LinkedIn and of course, Tork Media.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Nick Samuel is the Head of Technical SEO at iProspect. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Technical SEO Roadblocks.
Some brands have technical SEO roadblocks, which leaves them having to rely on workarounds to have their tech SEO recommendations implemented.
Why do some brands struggle with their technical SEO implementation? What are the brands who 'win at search' doing right with their tech SEO? What should you be asking your SEO agency to help you get buy-in from the business in order to remove your technical SEO roadblocks? Nick and I discuss on this episode.
Nick's website: https://nicksamuel.com/
Nick on Twitter: https://twitter.com/nm_samuel
Nick on LinkedIn: https://www.linkedin.com/in/nmsamuel
Watch the video conversation with Nick on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Jamie Grant is a Senior SEO Strategist at Kaizen. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss SEO Roadmapping.
It takes more than SEOs to make SEO a success. Building a roadmap helps all teams/departments, involved with an SEO project, be more aware of upcoming SEO-related tasks that will require their involvement. Jamie and I discuss why having an SEO roadmap is key to planning the success of an SEO project.
Jamie goes in-depth with his article on SEO Roadmapping on ahrefs.
Watch the video conversation with Jamie on YouTube.
Jamie's website: https://jamiegrant.me.uk/
Jamie on LinkedIn: https://www.linkedin.com/in/jamie-grant-0867a689/
Jamie on Twitter: https://twitter.com/keyword_king
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Sara Taher is an SEO Consultant and Speaker based in Ontario, Canada. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Getting Your Business Ready for SEO'.
For many business leaders, SEO is a channel they believe they must invest in. The need to 'tick the box' as a business that invests in SEO overshadows a set of important considerations: is the business ready to incorporate SEO? Is the current infrastructure suitable for SEO? Is there a company-wide commitment to actively manage their SEO?
SEO is a great channel for generating revenue. However, a business has to be readied for the channel. What should a business consider before taking the leap and investing in the SEO channel? Sara and I discuss on this episode.
Sara on LinkedIn:
https://www.linkedin.com/in/sara-seo-specialist/
Sara's website:
https://www.sara-taher.com/
Watch the video conversation with Sara on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Owain Lloyd-Williams is a Freelance SEO Consultant, based in the UK. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'International SEO Training & Workshops'.
Brands that have multiple markets require SEO training and workshops as a part of managing their SEO. This educational piece helps to incorporate SEO within the business and streamline it for success in the SERPs. Owain and I discuss why a Head of Digital at an International brand should put more emphasis in spreading the awareness of SEO throughout the business.
Owain on Twitter:
https://twitter.com/Owain_LW
Owain on LinkedIn:
https://www.linkedin.com/in/owain-lloyd-williams-a8967852/
Owain's website:
https://www.owainlloydwilliams.com/
Watch the video conversation with Owain on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Nergis Yuksel is an SEO Consultant who specialises in helping wedding professionals claim their rightful position on Google to confidently attract their dream clients & generate high-quality enquiries even when they are sleeping! She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss SEO for small service-based businesses.
When a small business considers their online presence, they tend to wield Social Media platforms. As such, their appearance on search engines, namely Google, gets sidelined. Why is a high visibility on search engines (like Google) the ultimate online presence small-based businesses should focus on achieving and maintaining for business growth and sustenance? Nergis and I discuss on this episode.
Nergis's website: https://www.nergisyuksel.com/
Nergis on Instagram: https://www.instagram.com/nergisyukseluk
Nergis on Twitter: https://twitter.com/nergisyukseluk
Nergis on Pinterest: https://www.pinterest.co.uk/nergisseo/
Watch the video conversation with Nergis on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Callum Lockwood is the Head of SEO at Re:signal. He joins me on this episode of Talks with SEOs (#TwSEOs) to talk about 'Traits of eCommerce SEO Leaders'.
The brands that succeed with their eCommerce SEO are leaders in this vertical. They've gone through the trials and tribulations of making SEO work for them. What are some of the traits that separate the brands that win at SEO from those that struggle to see and maintain success in the SERPs? Callum and I discuss.
Callum is best found on Twitter.
Watch the video conversation with Callum on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Till Popperling is an SEO with both hands-on and managerial experience. He joins me on this episode of Talks with SEOs (#TwSEOs) to talk about 'Climbing That Mountain'.
Having a vision and the drive to achieve that vision is vital for businesses. However, a 3rd consideration, which is often under-valued, is being aware of the reality of your current state. When business leaders have the vision of 'moving a mountain' and optimisation requires the business to climb the mountain, what is the SEO, caught in-between these two approaches, to do...? Till and I discuss on this episode.
You can find Till on LinkedIn as well as Instagram.
Watch the video conversation with Till on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Adriana Stein is the Founder & CEO at AS Marketing. She joins me on this episode of Talks with SEOs (#TwSEOs) where we converse about Getting Along with Non-SEOs.
As an SEO who's well-experienced, Adriana knows the early days when SEOs and Copywriters didn't necessarily get along. It took several years before these two areas of expertise were aligned. What was the dynamic like between SEO and Copy in the earlier days of SEO? How did SEO and Copy become aligned? What should SEOs takeaway to become closer with other non-SEO departments? Adriana shares her thoughts and insights on this episode.
Adriana on LinkedIn: https://www.linkedin.com/in/adriana-stein-631a13145/
Adriana on Twitter: https://twitter.com/adrianakstein
AS Marketing: https://asmarketingagency.com/
Watch the video conversation with Adriana on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Mark Stroud is the Global Technical SEO Lead at Specsavers. He joins me on this episode of Talks with SEOs (#TwSEOs) to talk about Technical Enterprise SEO.
If you're an international brand, relatively new in the online/digital space, who's considering investing in your SEO then listen to Mark share his insights on improving your technical SEO at scale.
Mark Stroud on LinkedIn:
https://www.linkedin.com/in/markstroudos/
Watch the video conversation with Mark on YouTube.
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
David Lewis is Head of SEO at Trainline. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss evangelising SEO, in-house. How important is it for non-SEOs to have SEO training? Why should SEOs take ownership in providing this training? How can SEOs attain more support from business leadership? David and I address these questions and more on this episode.
Watch the video conversation with David on YouTube.
David is best found on LinkedIn:
https://www.linkedin.com/in/davidlewis200/
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Alexandra Tachalova is the Founder of Digital Olympus, a Relationship-Based Link Building Agency. She joins me on this episode of Talks with SEOs (#TwSEOs). Alex and I talk about link building and why it's still a necessary pillar of SEO.
Link building is quite controversial, probably the most controversial area of SEO. There are severals ways you can approach this incorrectly and cause a detrimental impact on your search visibility. However, there is a right way to approach link building, which Alex elaborate on in this episode.
Watch the video conversation with Alex on YouTube.
Alex on LinkedIn: https://www.linkedin.com/in/alex-tachalova/
Alex on Twitter: https://twitter.com/AlexTachalova
Digital Olympus website: https://digitalolympus.net/
Digital Olympus on YouTube: https://www.youtube.com/@DigitalOlympus
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Heather Physioc is a Managing Director of Discoverability at VMLY&R. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the SEO maturity of brands.
Like many SEOs, I came across Heather on Moz from her SEO Client Maturity post and Whiteboard Friday expansion on the same topic. I've championed this model to almost every brand I've worked with as I think it's vital in order to understand the brand's SEO state.
If you're a client-side SEO, this SEO maturity model is one you absolutely should be seeking to establish, in-house. If you're agency-side or an SEO Consultant, have a look at this model and see how your client(s) can benefit from it.
Watch the video conversation with Heather on YouTube.
Check out Heather on her socials, as well as on VMLY&R:
https://www.linkedin.com/in/heatherphysioc
https://twitter.com/HeatherPhysioc
https://www.vmlyr.com/about-us
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Watch the video conversation with Luce on YouTube.
Luce Rawlings is an Independent SEO Consultant. She joins me on Talks with SEOs (#TwSEOs) this episode to talk about team dynamics - specifically, the working relationship between SEOs and non-SEOs. Luce and I also have a fantastic banter about TikTok as a search engine.
Get in contact with Luce:
https://lucerawlings.com
https://www.linkedin.com/in/luce-rawlings/
https://twitter.com/SEKnow_Luce
https://www.tiktok.com/@seknow_luce
_________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Fabrizio Ballarini, Organic Growth Director at Wise is my guest on this episode of Talks with SEOs (#TwSEOs). Having worked both agency-side and client-side, Fab has a lot of experience and wisdom to share, which he certainly do around the topic of influencing business leaders to believe in SEO. Fab had a lot to say on this topic. I simply hit 'record' and let him run with his thoughts from working on a brand and growing its search presence for near a decade. Thanks for the many gems, Fab!
Catch Fab on Twitter and LinkedIn.
Watch the video conversation with Fabrizio on YouTube.
__________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
Mickael Serantes, Senior SEO Manager at Oncrawl is my guest on this episode of Talks with SEOs (#TwSEOs). This episode centres on the working relationship between SEOs and Web Developers. Mickael and I discuss the manner in which SEOs communicate with Developers, the different ways SEOs can evangelise the channel to Developers, the impact the relationship between the two departments have on a business.
You can find Mickael on LinkedIn and Twitter where he's very active.
Watch the video conversation with Mickael on YouTube.
__________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), this series is for SEOs and other professionals working to achieve, maintain and grow a site's organic performance.
On this episode of Talks with SEOs (#TwSEOs) I speak with Liam Quinn, the Director of Blue Array Ignite. Liam and I talk about driving SEO for scale-up businesses, delving into the investment and management of SEO, along as well as what business leaders should expect from SEO once they've committed to the channel.
Watch the video conversation with Liam on YouTube.
Connect with Liam:
https://www.linkedin.com/in/liamquinn9/
https://twitter.com/liamquinnseo
Connect with Blue Array:
https://londonseomeetup.com/
https://twitter.com/LondonSEOMeetup
https://www.bluearrayacademy.com/collections/courses
___________________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Jason Barnard, CEO and Founder at Kalicube, joins me on this episode of Talks with SEOs (#TwSEOs). Jason and I talk about the rise in brand-led search, what marketers should be doing to prepare for what users will expect when they perform a search, and how his work and platform (Kalicube Pro SaaS) on brand SERPs can help SEOs and fellow marketers for the shift in search paradigm.
Watch the video conversation with Jason on YouTube.
You can find Jason at Kalicube.com, Kalicube Pro, his personal website, jasonbarnard.com.
________________________________________________________________________________
Talks with SEOs (#TwSEOs) is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Arianna on YouTube.
On Talks with SEOs this episode, I speak with Arianna Lupi, an SEO Consultant and Founder of Aprendo SEO. Arianna speaks on how she got started in SEO, gives her honest opinion of link building, and tells the story of why she created her SEO course in Spanish, for a Spanish audience.
You can find Arianna on LinkedIn and her websites, AriannaLupi.com and AprendoSEO.com.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Tina on YouTube.
Tina Reis is an SEO Web Developer, based in Berlin, Germany. She joins me on Talks with SEOs to discuss client-consultant dynamics.
You can find Tina on LinkedIn and her website, TinaReis.online.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Amanda on YouTube.
Amanda Jordan is a Digital Strategy Director for Organic Search. She joins me on this episode of Talks with SEOs to discuss Local SEO. We touch base on the personal pleasure an SEO has when they see how results (digitally) have a real-life impact on businesses and the value they bring to users, in the real world. Amongst other insights, Amanda also speaks on the most important things a brand should consider for their Local SEO.
You can find Amanda on LinkedIn, Twitter and directing the Digital Strategy at RicketyRoo Inc.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Patrick on YouTube.
On this episode of Talks with SEOs, I speak with Patrick Rice, a Strategic SEO Consultant. At a time where some SEOs shy away from the term 'link building', Patrick embraces it as an essential part of SEO, to improve rankings for clients. Patrick and I speak on why brands should not neglect the benefits of acquiring backlinks and some tactical approaches to link building. We also ponder on some of the ways AI is likely to impact SEO and search behaviour in the next few years.
You can find Patrick on LinkedIn, Twitter, YouTube, and his website, PatrickRiceCo.com.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Monserrat on YouTube.
On this episode of Talks with SEOs, I speak with Montserrat Cano, an International SEO and Digital Marketing Consultant. Montserrat and I discuss some of the implementation struggles she's experienced clients go through and some of the ways she's helped stakeholders navigate these struggles.
You can find Montserrat on LinkedIn and Twitter.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Charlie on YouTube.
On this episode of Talks with SEOs, I speak with Charlie Williams. Charlie is an Independent SEO & Content Strategy Consultant. He and I discuss some of the common SEO issues brands face, what brands should look out for when they request insights from SEOs, the importance of SEO training for non-SEOs, and many more topics.
You can find Charlie on Twitter, LinkedIn and his website, Chopped.io.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Viktor on YouTube.
Do Web Developers prefer technical SEO audits to be descriptive or prescriptive? How do they feel when they receive tickets from SEOs? Do they even enjoy working with SEOs...? On this episode of Working with SEOs, I speak with Viktor Adam, a Principle Software Engineer, I've worked with in the past. I get Viktor's take on his thoughts on SEOs, the way Developers work and how SEOs and Developers can better work together.
Thanks for being on, Viktor! Best place to find him is on LinkedIn.
Watch the video conversation with Esteve on YouTube.
On Talks with SEOs this week, I speak with Esteve Castells. As a Global Head of SEO, Esteve is well versed in liaising with business leadership as well as leading the management of SEO. He and I discuss ways an SEO can ascertain confidence in SEO from leaders within their business.
You can catch Esteve active on LinkedIn and Twitter.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Mark on YouTube.
On this episode of Talks with SEOs, I speak with Mark A Preston, an SEO Trainer, Speaker & Advisor. With experience spanning over 20 years, Mark is a true SEO veteran, who views SEO with a business mindset. Mark talks about the importance of providing SEO training to various departments that work with SEOs, what the industry was like when he started, and of course, how he became an SEO professional in the first place. He also tells the story of how his book (The Business Side Of SEO) came to fruition.
You can find Mark on LinkedIn, Twitter and his website.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Dana on YouTube.
Dana DiTomaso is President & Partner at Kick Point Inc. She was kind to join me on Working with SEOs this episode where we discuss the challenges client-side SEOs face on a regular basis. We cover what client-side SEOs can do to have SEO recommendations implemented, how client-side SEOs can better influence business leadership to attain more support, what frustrates business leaders about SEO, and several more topics.
You can catch Dana on LinkedIn, join the Kick Point newsletter and read the Domain Migration case study carried out by OnLogic who worked with Kick Point on the project.
Watch the video conversation with Diane on YouTube.
Diane Kulseth, Senior Solution Expert, SEO, joins me on this episode of Talks with SEOs. We discuss the value of SEO training for businesses, the importance of SEOs using storytelling to communicate ideas and results, and many more topics.
You can find Diane sharing her insights on Siteimprove. She's also on LinkedIn, Instagram and her website.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Emma on YouTube.
Emma Russell, an experienced SEO professional, and Founder at Oxford Comma Digital joins me on this episode of Talks with SEOs. Emma shares her experience working to have SEO recommendations implemented, the ideal relationship between an SEO and a Web Developer. Emma, of course, also gives her take on the rise of AI tools like ChatGPT.
You can find Emma at Oxford Comma Digital, LinkedIn and Twitter.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Amanda on YouTube.
On this episode of Talks with SEOs, I speak with Amanda King, a Marketing and SEO Consultant. Amanda and I discuss a range of SEO topics, including her take on keywords and the reporting on them. Should keywords still be used as a success metric? Are they less important in SEO these days? Should we be influencing brands to steer away from them? Amanda shares her insights on these, and many more topics.
You can find Amanda on LinkedIn, Twitter and Instagram.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Craig on YouTube.
Craig Campbell is an SEO Trainer and Consultant, well-known in the world of Affiliate Marketing. Craig gives his straight-talking opinion on 'black-hat', 'white-hat', 'grey-hat' SEO, link building ("A Link Is A Link!"), and more topics.
Find Craig on his website, Craig Campbell SEO, YouTube and LinkedIn.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Mark on YouTube.
On this episode with Working with SEOs, I speak with Mark Williams-Cook, Digital Marketing Director at Candour. With his many years of experience in Digital Marketing, Mark gives his take on what it's like managing SEOs. He suggests how client-side SEOs can increase their influence to business leaders, and also, on an operational level. He explains the emergence of AlsoAsked (a must have for all SEOs, IMHO), and also gives his thoughts on AI-generated content.
You can find Mark active on both Twitter and LinkedIn.
Watch the video conversation with Mordy on YouTube.
This episode of Working with SEOs features Mordy Oberstein, Head of SEO Branding at Wix. Mordy touches on why SEO & PR is regarded as one thing at Wix, why SEOs should appropriate the way we communicate with different departments, and of course, he gives his take on how AIs like ChatGPT will affect branding.
You can find Mordy active on Twitter and LinkedIn.
Watch the video conversation with Sam on YouTube.
On this episode of Talks with SEOs, I speak with Sam Torres, Chief Digital Officer at The Gray Dot Company. Sam and I discuss an array of topics, beginning with how she became an SEO professional. She gives great insights on the reality of having technical SEO recommendations implemented, agency-side SEOs supporting client-side SEOs, how client-side SEOs can improve the 'ways of working' with other departments, and so many more gems.
You can catch Sam on a several places online: Twitter, LinkedIn, O/SEO/O and Women in Tech SEO.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
'Working with SEOs' is a new series where I speak with marketers about their experiences liaising with SEOs.
This week, I speak with Duray Pretorius, Co-founder and Chief Revenue Officer at Viaduct Generation.
Watch the video conversation with Duray on YouTube.
Duray and I talk about strengthening the relationship between SEOs who work brand-side and they're partnering SEOs who work agency-side.
Check out Viaduct's 'The Wise Build Bridges' podcast, where I'll be a guest on in an upcoming episode.
Watch the video conversation with Patrick on YouTube.
This week on Talks with SEOs, I speak with Patrick Stox. Patrick gives his take on ChatGPT being a disruptor to the search industry, the likelihood of Google using Twitter socials as a ranking signal with their new pay-to-play blue-check, the importance of processes for brands who want to improve their SEO, and many more topics.
You can find Patrick everywhere, online. Just Google his name. But also, here's his LinkedIn.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Charlie on YouTube.
On Talks with SEOs this week, I speak with Charlie Morley. Charlie is a freelance SEO Consultant who has both agency-and-client-side experience. Amongst several SEO topics, Charlie and I discuss the differences between client-side and agency-side SEO, the gap between selling and delivering SEO, as well as how he got into SEO in the first place.
You can find Charlie on LinkedIn and his website, MovementSEO.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Dimitris on YouTube.
On Talks with SEOs this week I speak with Dimitris Drakatos. Dimitris is a Head of SEO & ASO, with a vast experience in helping brands, client-side. He's a contributing author of Mastering In-House SEO, an indispensable book for SEOs both client-and-agency-side.
You can find Dimitris online, primarily on LinkedIn.
_________________________________________________________________
Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.
Watch the video conversation with Chris on YouTube.
On Talks with SEOs this week, I speak with Chris Green. Chris is a Technical Director with experience spanning over a decade. Chris and I discuss a wide range of SEO topics, including the SEO Metric Chain he wrote about on his website. If you're seeking a succinct way of reporting on SEO to business leaders, check out Chris's SEO Metric Chain. It's a great value to the industry.
Check out Chris on his website, LinkedIn and Twitter.
Watch the video conversation with George on YouTube.
On Talks with SEOs this week, I speak with George Prodromou, Head of SEO, client-side. George talks about how he got into SEO, gives his take on how SEOs can better work with Web Developers, the importance of understanding user intent (it "IS SEO"), and suggests the #1 thing a CMO should know about SEO.
You can find George on LinkedIn.
Jose Hernando is my guest on Talks with SEOs this week. Jose is a Senior SEO Manager who has a vast experience working agency-side and now client-side. He specialises in Technical SEO, and perhaps even more granular than this, Technical JavaScript SEO. We discuss a wide range of topics, including search intents, TikTok search, investing in the SEO channel and end with a fantastic piece of advice for anyone interested in a career in SEO.
Find Jose on his website, jlhernando.com, and on LinkedIn.
On Talks with SEOs this week, I speak with Sam Pennington, an in-house Senior SEO Manager. Sam has a vast experience working on a variety of e-commerce brands. He shares some tips on managing business leaders and evangelising SEO across various departments.
You can find Sam on LinkedIn and Twitter where he shows his love of Man U.
On Talks with SEOs this week, I speak with Dhriti Shashikanth, a Senior Media Manager, SEO, working agency side. Dhriti and I cover a wide range of topics, including the purpose of Google algorithm releases, working to have SEO recommendations implemented and of course, how she got into SEO.
Connect with Dhriti on LinkedIn.
On Talks with SEOs this week, I speak with Ash New, a Senior SEO Manager, currently working client side. Ash shares his thoughts on a wide variety of SEO topics including his experiences working with Developers, managing expectations of business leaders, spreading the awareness of SEO.
Connect with Ash on LinkedIn and Twitter where he's very active.
On Talks with SEOs this week, I speak with Will Kay, an SEO Consultant I've had the pleasure of working with. He shares his venture into SEO as well as his experience of working with a variety of brands.
You can find Will on his website PlusWill.Online as well as on LinkedIn.
On Talks with SEOs this week, I speak with Luca Mussari, a fellow SEO Consultant, currently based in the UK. Luca helps eComm start-ups and SMEs with their SEO strategy to acquire more traffic and sales.
You can find Luca Mussari on his website, LinkedIn and Instagram.
On Talks with SEOs this week, I speak with Andreas Voniatis. Andreas is an SEO Consultant and Founder of Artios, a data driven SEO consulting company.
On this episode with Talks with SEOs, I speak with Nicholas Bortoluzzi, an SEO Consultant I've had the pleasure of working with.
Find Nicholas Bortoluzzi via his website and LinkedIn.
On this new series of Talks with SEOs, I speak with Alvaro Fuentes, an SEO Manager, client side.
Check out Alvaro via his website, LinkedIn and Twitter:
https://www.lozanofuentes.com/
https://www.linkedin.com/in/alvarolozanofuentes/
https://twitter.com/LozanoFuentes
You know, despite what some SEOs may say, there’s never been a confirmed word count a piece of content must have for it to be considered valuable and ranked highly in the SERPs.
With this in mind, I want to share with you a unique way to think about content. The way you think of content will affect the way you produce it so hear me out and consider my definition of content - which, of course, is from an SEO point of view.
What The Heck Is Content, Anyway? episode transcript.
Google's Helpful Content Update is now rolled-out. Its aim is to ensure people see more original, helpful content written by people, for people, in search results.
This update is a welcomed reminder to ensure you optimise for users, real people, and not search engines.
Here is my take on this new algorithm update.
My Take On Google's Helpful Content Update episode transcript.
You know, SEO is used to improve your website. It is the core of all digital marketing channels. Bold statement but a true statement. Let me explain.
Why Is SEO The Core Of All Digital Marketing Channels? episode transcript.
You know, SEO is forever. As long as you have a website, you need SEO. The rhetoric that SEO takes 3-6 months to show results is unrealistic, is misleading, is a disservice to your business. Let me explain.
How Long Does SEO REALLY Take To Show Results? episode transcript.
You know, most CMSs are built without the involvement of SEO. If this is the case with yours, your website optimisation will be hindered. Building a digital business with an inept system is an unfortunate way of running a business.
When Did You Last Optimise Your CMS? episode transcript.
You know, having an SEO strategy document created for you may not be what you need to drive your SEO forward. Let me explain.
Why Your SEO Strategy Is Useless episode transcript.
You know, the way the industry is evolving, I believe brands will need to spend a hell of a lot more time concerning about their SEO equity pages as opposed to focusing on keywords.
Let me explain why your SEO equity pages are incredibly more important than the keywords you're targeting and tracking.
Are You Aware Of Your SEO Equity Pages? episode transcript.
TikTok search is a legit threat to Google search. I don’t think TikTok will overtake Google in their search dominance. But I do think they can break apart Google’s dominance.
Is TikTok Search A Threat To Google Search? episode transcript.
You know, keywords are an essential part of SEO. They're important. However, they are not more important than pages.
Let me explain why you shouldn't give too much focus on keywords.
Here's Why You Shouldn't Focus Too Much On Keywords episode transcript.
You know, acquiring traffic from organic search, in a sense, means you're borrowing the users of search engines.
You're not owed anything from search engines, yet there is an entitlement to the traffic received from them, especially when there is an algorithm update. Marketers really need to remember that organic traffic from search is borrowed users of search.
Acquisition Via Organic Search Is Borrowed Users episode transcript.
You know, in order to realise rankings, in the top zone of the SERPs, you really have to work on the way SEO is regarded in your business, both on a business level and on an operational level. So, what is the state of your SEO, operationally?
What's The State Of Your SEO, Operationally? episode transcript.
What is the most important area of SEO? Is it On-page, Off-page or Technical? If you're invested in SEO, you need to commit to all three pillars of the channel.
For as long as you have a website that acquires traffic via organic search, you need to have all 3 pillars of SEO, always-on.
What's The Most Important Area Of SEO? episode transcript.
Is your business committed to the management of SEO?
You may have invested in SEO but have you equipped and prepared the business to deal with the investment in the channel?
Is Your Business Committed To The Management Of SEO? episode transcript.
If your competitors are supporting their SEOs more than you are supporting yours, then it is only a matter of time before they outperform you in the SERPs.
SEO is a lot more than the optimisation of your website. It's also about the level of support you provide to your SEOs. Let me explain.
Do Your Competitors Support Their SEOs More Than You Do? episode transcript.
You know, with the roll out of Google’s broad core algorithm update, there’ll be movement in the SERPs. If you're hit by this update, you're going to want to make the necessary changes to your site. This optimisation of your site can be taken as level 1 optimisation.
Level 2 optimisation will be optimising the state of SEO within your business. After you optimise your site, don't forget this level of optimisation for your site.
After You Optimise, Don't Forget To Optimise episode transcript.
There are times where you're better off evolving your SEO. When you've been hit by Google's broad core algorithm update, you're met with the perfect opportunity to make big, bold changes to your website.
Hit By Google's Broad Core Algorithm Update? Look At It This Way! episode transcript.
As brands increasingly invest in user generated content, I couldn't help but ponder as to why some brands have a hard time creating content that resonates.
On this podcast, I share with you my thoughts on this topic.
Why Do Some Brands Fail To Create Content That Resonates? episode transcript.
Keyword research is a fundamental part of traffic acquisition via organic search.
There are two types of keyword research. The traditional approach is reactive. Whilst this uses stable data, it is lagging data.
The other approach is carrying out proactive keyword research. I explain what this is in this episode.
What is Proactive Keyword Research? episode transcript.
You know, SEOs recommend content from a variety of ways. Using tools such as Keyword Planner and SEMRush is a common approach to mining for content.
However, using your own dataset is perhaps an even better approach to content generation. Data from your Sales department can be unearthed to create content for acquisition purposes. Let me explain.
Why Your Sales Department Is A Great Source For Content episode transcript.
Cross-functionality with SEO helps the SEO channel. However, collaboration with SEO doesn't just benefit the SEO department. It also benefits the department working with SEO.
What's In It For The Department That Works With SEO? episode transcript.
You know, SEO needn't be as confusing as it is. When activated with commitment, SEO can actually be easy. It's made less easy because of the lack of awareness of SEO within your business.
You want to gain more search visibility with your website? Simple stop making SEO less easy. Let me explain.
You Simply Have To Stop Making SEO Less Easy episode transcript.
You know, simply trying to get PR to link with an anchor text requires a lot of context to the request - and a certain amount of understanding of SEO. Without this, it is very difficult to get this recommendation enacted upon. It is very difficult to improve your SEO. It is very difficult to win at SEO.
SEO is a great, powerful marketing channel. However, to win at SEO, you need to consider the channel to be a product in itself. Let me explain why...
SEO: Life Of A Product Manager episode transcript.
You know, the level of traffic you receive can be seen as a reward for you consistently optimising your site - not for search engines, but for users.
In a world where sites earn the traffic they receive, they have to take responsibility for their marketing. Are you earning your organic traffic?
Are You Earning Your Organic Traffic? episode transcript.
You know, SEO can be daunting at times. However, it really doesn't have to be. All the unknowns about it can be learned, familiarised with and overcome.
If you find SEO daunting, you'll want to get closer to it. let me tell you why...
Do You Find SEO Daunting? episode transcript.
You know, there are many non-SEO marketers who are unaware of why SEOs need a budget for marketing activities even though the channel is free.
Let me share with you three reasons why you need a budget for your SEO marketing.
Why Do SEOs Ask For A Budget When The Channel Is Free? episode transcript.
SEOs, I want to take the time to share with you something that’s been on my mind for a little while now.
Have you ever wondered why SEOs tend to be so negative? I have a take on this matter. Let me share it with you.
Why Are SEOs So Negative? episode transcript.
You know, the health of your site is something that should consistently be reviewed. Your organic search visibility depends on it.
Without consistent review of the technical elements of your site you leave your site at risk of SEO regression.
The Importance of SEO for Your Site Health episode transcript.
If you only have the budget to invest in one of the 3 SEO pillars, technical should be the pillar you invest in.
Let me share with you why you'll want to do this...
This Pillar of SEO is a Must for Your Site episode transcript.
You know, there are times when SEO could be risky for your site.
If your site is like most sites, you’ve attained organic traffic before having actively invested in your SEO. As a result, a precedence has been set. This precedence is part of what makes up your organic visibility.
When you seek to make a change on your site, i.e. optimise your site, you put your current organic visibility at risk.
What Do You Do When SEO is a Risk to the Status Quo? episode transcript.
You know, SEO is a vast channel. If the SEO you need is relating to on-page work and you hire a partner that supplies you with technical SEO, you won't see the traffic uplift you expect.
You've got to ensure you never buy into SEO without the services being outlined. Buying into SEO without the services being detailed can be a costly, frustrating mistake.
Why You Should Never Buy SEO as 'SEO' episode transcript.
You know, SEO, client-side, is different to SEO, agency-side. Agencies pitch to win your business. Simple.
The SEO strategy put together during pitching is different to the SEO strategy required to improve your business’s SEO. Basing your SEO strategy from the strategy pitched to you is a pitfall to avoid.
Never Form Your SEO Strategy From An SEO Pitch Deck episode transcript.
You know, as a non-SEO, you may think that multiple pages targeting a keyword means you have more of a chance to rank higher in the SERPs. This is completely and utterly incorrect.
If you rank for a targeted keyword and notice the landing page that ranks keeps changing, you've got an internal page conflict issue to resolve.
I Rank For a Targeted Keyword. Why Does The Page That Ranks Keep Changing? episode transcript.
You know, the default for every website is to receive traffic from organic search. This is regardless of the work that's been done on the site, the optimisation.
The great thing with SEO is that you benefit from it even when you haven’t invested in it.
However, there is a difference between simply receiving traffic and receiving targeted traffic.
My Site is Not Optimised But Drives Huge Organic Traffic. Do I Still Need SEO? episode transcript.
You know, the search landscape of SEO and that of your industry require 2 different considerations when you seek to grow your organic traffic.
The SEO search landscape is pertinent to SEO as an industry. The search landscape of your industry refers to how Google treats websites and search results in your industry.
When you commit to SEO you’ll want to follow both the SEO search industry and what the search landscape is like for your industry.
The SEO Search Landscape and The Search Landscape of Your Industry episode transcript.
You know, the cost of SEO is higher now than it was a decade ago.
Certain functionalities required on a CMS, that were big deals 10 years ago, are standard now.
If you don't have an up-to-date CMS and are not doing anything to optimise it, you're very likely to fall behind on your SEO.
When Was The Last Time You Optimised Your CMS? episode transcript.
You know, technical SEO issues are fixed on two levels: the website and the people who work on the website.
Fixing your tech SEO issues only on a website level is duct taping your problems.
Let me explain why you need to fix your tech SEO issues on a people level.
Fixing Your Tech SEO Issues is Duct Taping Your Problems episode transcript.
You know, the optimisation of a website doesn’t take place after the site is launched. It begins well before pages are published on your site.
It’s a mistake to view SEO as a check-box that's ticked right before the launch of pages.
To improve your website optimisation process, SEO must be integrated with other disciplines.
What is Your Optimisation Process? episode transcript.
Your SEO implementation rate is the percentage of how long it takes you to implement SEO recommendations upon having received the recommendations.
What is SEO implementation rate...?
What is Your SEO Implementation Rate? episode transcript.
Tell me...
How do you prevent technical SEO issues from reoccurring?
Have you ever thought about this? SEOs can identify and provide recommendations to fix identified issues. But is there a way to prevent the issues from occurring in the first place...?
How Do You Prevent Technical SEO Issues From Reoccurring? episode transcript.
You know, there are many barriers you’ll need to face and get through before your site is able to rank highly for your targeted keywords. One of these barriers shows up immediately after receiving technical SEO recommendations.
What if I told you that your ability to implement technical SEO recommendations have a clear impact on your site’s ability to rank, and rank highly, for the keywords you target? What would you do…?
How Quickly Do You Implement Tech SEO Recs? episode transcript.
Keyword research, for the purposes of optimising your website as the very next step, requires iterations.
If this is the case, why would you request keyword research to be carried out for your entire website?
Why not, instead, research an area at a time, and optimise as you go along?
A Common Mistake Clients Make When They Request Keyword Research From an SEO Agency episode transcript.
You know, in your SEO journey, there are many barriers to face. The most important barrier to overcome is the barrier of implementation.
Your ability to implement SEO recommendations is VITAL to your success in SEO.
You want to succeed in your SEO? Do this simple thing...
Want to Succeed in SEO? Implement Your SEO Recommendations! episode transcript.
Where does tech SEO fall in your priority list of things to fix?
Technical SEO issues have serious business implications if not addressed. They are legitimately threats to your business.
You wanna succeed in your SEO, here's why you should take your technical SEO issues seriously.
Where Does Tech SEO Fall in Your Priority List? episode transcript.
You know, if you invest in SEO, you've got to ask yourself how relevant the keywords you're targeting is to your business.
This question will save you a lot of time, budget and resources. It will also give you a renewed focus to ensure you are attracting the audience you wish to target.
How Relevant Are The Keywords You're Targeting? episode transcript.
Whether you rank with one page or another, it doesn’t really matter as long as you’re ranking, right…? Well, not quite.
Having your site rank for a targeted keyword is important. Having the right page that ranks for the targeted keyword is just as important.
Are You Addressing Your Keyword Cannibalisation Problems? episode transcription.
So, in this third series of why some agencies have a s*** SEO service, I talk about how the culture of working late affects the SEO talent an agency hires.
Marketing agencies have a knack of driving SEO talent away. This is a problem for the agency, the SEO and the client that's serviced.
Why Some Agencies Have a S*** SEO Service: Part 3 episode transcript.
The higher up one goes, at an agency, the more one becomes a salesperson, rather than a marketing person.
At a marketing agency, and one that services SEO, there is always the need to pitch for work. As such, there is always the need for salespeople.
One reason why marketing agencies have a terrible SEO service is because they have too much emphasis on sales.
Why Some Agencies Have a S*** SEO Service: Part 2 episode transcript.
You know, when it comes to SEO, not all agencies are made equal. Even the bigger, more reputable agencies can struggle with their SEO product and/or services.
Let me put you onto something to pontificate when working or choosing an agency for your SEO needs.
Why Some Agencies Have a S*** SEO Service: Part 1 episode transcript.
You know, just as you can make progress with your SEO, you can also regress with it.
When non-SEOs inadvertently cause your SEO performance to worsen, you regress with your SEO.
But is this avoidable? Yes. Yes, it is. I'm going to tell you what you can do to prevent your SEO from regressing.
SEO Regression - How to Prevent It episode transcript.
So, is it a good idea to carry out radical changes to your SEO, for maximum impact? Or is it better to make minor, consistent changes?
When it comes to the SEO approach you use within your organisation, you could either evolve it or revolutionise it. On this episode, I talk about each approach for you to determine the best one to use.
SEO - Evolve, or Revolutionise. Which is Better? episode transcript.
There is a lot to learn about SEO. I dare say, no one knows everything there is to know about SEO.
Having said this, it is important to have a basic understanding of the channel if you are to succeed with it.
If there is one thing you should know about the SEO channel it's that SEO is a channel that can be impacted by everyone that has an influence on your website. On this episode, I breakdown why this is the case.
The One Thing You Should Know About the SEO Channel episode transcript.
Non SEOs ask me quite often - do you really need an XML sitemap for your website?
In short, yes you do.
If you're on the fence on creating one, let me give you something to consider as you venture on your quest to improve your rankings.
Why Your SEOs Insist on an XML Sitemap episode transcript.
So, where exactly are hreflang tags implemented?
In this part of talking about hreflangs, I have food for thoughts on why these tags must be implemented with SEOs involved.
Have an International Website? You Should Have Hreflang Tags Implemented: Part 2 episode transcript.
If you have an international website you absolutely should have hreflang tags implemented.
When you have a website, like Apple, for example, that has country folders in the URL, you want the appropriate country URL to appear in the appropriate country where the search takes place.
Listen to this podcast to get an overview of hreflangs and consider implementing it on your website.
Have an International Website? You Should Have Hreflang Tags Implemented: Part 1 episode transcript.
You may hear SEOs use the terms Keywords and Queries interchangeably. They're actually different things.
Queries are what you rank for. Keywords are what you target. Confused about these two things? Let me give you food for thought on them.
What's the Difference Between Keywords and Queries? episode transcript.
You know, migrations are one of my favourite projects to work on.
If you're going through a migration, I want to tell you the biggest mistake you could make.
The mistake is simple. It's going live before SEO gives the green light to go live.
Let me explain...
Listen to SEO Before You Migrate Your Website episode transcript.
You know, an algorithm update doesn't always have to be a negative event, even if you've been negatively hit by it.
All optimisation comes with a certain amount of risk. However, when there is an algorithm update, you have the opportunity to make high impact site changes.
On this episode, I talk about why you should use algorithm updates as a spark to make changes within your business to improve your website.
How Algorithm Updates Can Spark the Change You Need episode transcript.
SEO takes a long time to work, right? Well, did you know you have an influence on its success, and the length of time it takes to thrive as a channel?
On this episode, I share with you 3 things you can do to help SEO generate more traffic for your website.
How Can You Help SEO Get You Results? episode transcript.
You know, Google ranks pages, not keywords.
Think about this for a moment. Why do business leaders give more of their attention to keywords rather than pages?
When you put keywords over pages, you put search engines over users. And as we all know, SEO is about users, not search engines.
On this episode I aim to convince you to prioritise the performance of pages over the performance of keywords your track.
Why the Performance of Pages is More Important than the Performance of Keywords episode transcript.
Did you know there are different types of keywords?
Did you know targeting keywords that do not have a commercial viability may be a waste of time, despite the search demand of the keywords?
On this episode, I delve into search intent and why this matters when selecting the keywords you target.
What is Search Intent, and Why Does It Matter? episode transcript.
Have you ever thought about how keyword targeting on a website lead to the site acquiring traffic from natural search?
You hear SEOs often talk about keywords and traffic but how are the two things connected?
Today, I explain how keywords lead to organic traffic and why SEOs pay so much attention to the targeting of keywords.
How Does Targeting Keywords Bring in SEO Traffic? episode transcript.
You know, there was a time when SEOs could outreach successfully to website owners in other to attain a link. However, post-Penguin, this activity for link building purposes is really best carried out by Digital PR.
On this episode, I explain why you really should use PR for the outreach part of your link building.
Why You Should Use PR for the Outreach Part of Link Building episode transcript.
Link building is now link earning. There is rarely a direct cost for links these days. Yet the cost to acquire a link continues to go up.
In this 2nd part of why the cost of links continue to increase, I delve into link earning campaign and why they do not always lead to links having been acquired.
Why the Cost of Links Continue to Increase: Part 2 episode transcript.
Why the Cost of Links Continue to Increase: Part 1
If you've been acquiring links for any number of years, you know the cost of it has increased over the years. Why is this?
In this 2-part episode, I take you down memory-lane to explain the evolution of link building.
Why the Cost of Links Continue to Increase episode transcript.
Do you regard SEO as SEO? Well, this may not be the best approach when you hire an agency to carry out your SEO.
When you hire an agency to carry out your SEO, the deliverables you can expect are what you've agreed on. This is why, the deal you make with your chosen agency must be itemised, rather than a single line item stating 'SEO'.
What Are Your Expectations When You Hire An Agency To Do Your SEO? episode transcript.
When you commission keyword research, are you aware of the purpose of it?
There are different purposes to keyword research. Identifying them before you begin the research process will ensure you have it carried out correctly.
Why is Keyword Research so Important? episode transcript.
As an SEO Consultant, I tend to see brands go into a site migration being uninformed, and unprepared.
All types of website migrations has a risk attached to it. So before you begin your project, here are a couple of things you absolutely should bear in mind.
Migrating Your Website? Consider These Things Before You Begin episode transcript.
We all agree that content is king, right? But how is content selected and then organised on a site?
Specifically, how do SEOs go-about organising content on a site so search engines find, index and rank it when search queries are made?
This episode sheds some light into one of the approaches SEOs use to recommend content for a site.
How Do SEOs Organise Content on a Site? episode transcript.
Have you ever noticed that SEOs specifically talks about the URL structure whenever they talk about a site's structure?
Well, there's a reason for this - SEOs look at the website structure a little differently to other marketers. Other marketers look at site structure in terms of the site's navigation.
Site navigation and URL structure are interchangeably used in digital marketing. On this episode, I shed some light on why SEOs look at site structure in terms of the URL structure.
Why SEOs Look at Site Structure in Terms of the URL Structure episode transcript.
Do you have the best-in class SEO awareness in your business?
SEO is a channel that requires more than SEO in order to be successful, right?
Why not enable non-SEOs with training and development about SEO?
Do You Have the Best-in-Class SEO Awareness? episode transcript.
You know, Marketing Directors find it difficult to accept that SEO requires a budget, despite the channel being 'free'.
Yes, organic search is free. However, websites don’t just appear on search engines by accident. They appear on there because of the work of SEOs.
Here are a couple of things to bear in mind when SEOs request a budget for the work they carry out.
Why Do SEOs Ask For A Budget When Organic Traffic Is Free? episode transcript.
I say this often, and the more I say it the more I'm convinced that it's a big part of the issues a business faces getting their SEO to perform a lot better.
The success of your SEO is largely down to non-SEO.
On this episode, I state why SEO evangelism in a business is vital for its success.
The Success of SEO is Largely Down to Non-SEOs episode transcript.
The decision to invest in SEO is an important one. Far too many business leaders make this decision when there are SEO problems, and by then it is already too late.
However, once the decision to invest in SEO is made, there is still the need to drive it to success. This requires a different type of mindset than an investor's mindset.
This episode sheds some light on a fundamental mistake business leaders make when they hire an SEO to grow their organic traffic.
Why Hiring an SEO Does Not Solve Your SEO Problems episode transcript.
So, I'm sure you're aware of the 3 SEO pillars - the main 3 pillars.
Do you know how they differ? And who SEOs work with within each of the pillars? I break this down for you in this episode.
How Does the 3 SEO Pillars Differ? episode transcript.
How do you determine what type of SEO you need?
You’ll want to assess a number of things to make this decision.
In this episode, I simplify the considerations you’ll want to make to determine the type of SEO you need.
How Do You Determine What SEO You Need? episode transcript.
You know, searchers expect to find precisely what they seek when they click-thru to a site via search.
Articles that have a lot of fluff will have to make adjustments in the not too distant future if they are to attract the attention of users.
Why will websites have to address this...? I discuss this in this episode.
Readers Expect and Deserve Precise Content episode transcript.
You know, we're living in an era where attention is currency. In this era, reading an article with lots of fillers is a turn-off.
Copywriters, now is the time to get straight to the point in your articles.
Dear Copywriters, Get to the Point! episode transcript.
SEO generates revenue for a site.
The channel is also used to protect a site's ability to generate revenue.
Today, I go over why SEO is far more than a marketing channel.
How SEO Contributes to Site Health episode transcript.
SEO is never-ending.
As long as a site remains live, optimisation should continue.
On this episode, I share 2 fundamental reasons why SEO is never-ending.
(The recording crackles a little but it doesn't interrupt the listening experience too much.)
Why is SEO Never-ending? episode transcript.
Ever wondered why Tech SEO recommendations do not get implemented by Devs?
It has very little to do with time allocation and a lot to do with the relationship between the two departments.
Amid Google's Page Experience algorithm update, I talk about why SEOs producing Core Web Vitals reports can be used as an opportunity to build the relationship between SEOs and Devs.
Why You Need to Optimize the Relationship Between SEOs and Devs episode transcript.
Do you think Technical SEO is too daunting to get mixed up in?
This is quite common with marketers who are tasked with generating traffic to the site they work on. They find tech SEO as a daunting pillar so therefore completely stay away from SEO.
On this episode, I talk about a simplified way of thinking about technical SEO so it becomes less daunting. After listening to this episode, you'll see why Technical SEO is actually quite creative.
How Technical is Technical SEO for Digital Marketers? episode transcript.
ASOS now owns Topshop. However, they massively dropped the ball on having redirect mapping in place.
Simply having a wildcard redirect destroys the SEO of Topshop.
This right here is an excellent case study of why a site's SEO should be considered with SEOs.
Missed Opportunity: Topshop Migration into the ASOS Site episode transcript.
Having a Social Media account means you’re able to share in the many benefits that come from Social Media being a thing!
However, you are renting the platform.
Spending time building you account is essentially you spending time building someone else's site, instead of your own.
Here are some considerations you may want to bear in mind as you spend time building your social media presence.
Your Social Media Account is Rented Space! episode transcript.
Search engines change their algorithms, and often!
If you’re catering to search engines, you’re at their mercy for when they change their algorithms.
Why does a change occur so frequently?
Here's a unique approach to help understand search engines and their algorithms.
Why Do Search Engine Algorithms Change So Often? episode transcript.
SEO is the lifeblood of a website. This is why it requires a lot of maintenance.
Without any work being carried out with SEO, the channel generates traffic. When the channel is invested in, the potential is unleashed! However, maintaining the level of traffic the channel produces requires a lot of work. This work is not necessarily on attaining more traffic...
Why Does SEO Need So Much Maintenance? episode transcript.
In response to the Australian government debating a law to force big tech firms like Google to pay media outlets for the use of their news content, Google has threatened to block its search engine in Australia.
This has created a row between Google and the Australian government.
What is the likely outcome of this row? I speculate on this in this episode.
Google Threatens to Remove Search Engine from Australia episode transcript.
Influencers drive search interest!
People search for things based on what they are aware of - which is increasingly being driven by Social Media stars.
How can we expect this to shape the world of search? I discuss this in this episode.
The Influence Social Media Stars Have on Search episode transcript.
This episode will be a nice accompanying podcast to my previous podcast, Will the Presence of TikTok Videos Increase in the SERPs?
Videos from the app, TikTok, now have a presence in the SERPs.
We’ve seen Google feature new platforms in the SERPs before. We saw this with Twitter, and prior to this app, we saw it with forums. Remember them...?
Can we expect to see more videos from this app? I talk about this in this episode.
Will the Presence of TikTok Videos Increase in the SERPs? episode transcript.
The disconnect between Content Managers and SEO is in the unawareness of where SEO fits in the content publication process.
When creating new pages, there is a tendency to have SEO separated from the process. This leaves SEO isolated and unable to fully optimise when the content is published. There is a simple solution to address this problem, which I talk about in this episode.
The Disconnect Between SEO and Content Managers episode transcript.
What can we expect from the world of SEO in 2021?
Here are my thoughts on what we’ll see in SEO in 2021.
These are all opinions based on what I’ve seen over the year, in-line with what has happened through previous years.
There is a potential game changer that could see in the year. Bear this one in mind as it could change the world of search.
Where is SEO Headed in 2021? episode transcript.
Why do technical SEO recommendations not get implemented, or not get fully implemented?
There are several reasons why this happens. On this episode, I give you food for thought in order to improve your organic traffic.
Why Do Technical SEO Recommendations Not Get Implemented? episode transcript.
You know, on this podcast, I’ve spoken on why it’s important to have SEO evangelised across your business.
Today, I want to reiterate this sentiment, with a story.
A story of how the actions of non-SEOs can massively drop the traffic to your website, due to a lack of awareness of SEO.
This is a story of how a website redesign caused SEO traffic to drop!
A Website Redesign Created Civil War After SEO Traffic Dropped episode transcript.
You know, I’ve noticed there is sort of an unawareness of how targeting keywords translates into traffic for one’s website.
SEOs always suggest targeting keywords. But why...? Why does a site have to target keywords? What does it even mean to target keywords?
I deep dive into this topic on this episode.
How Does Targeting Keywords Generate Website Traffic? episode transcript.
You know, SEO is seen as very technical. A situation many SEOs face when working on sites, that aren't content-based, is the justification of having content on the sites.
The question of why does SEO require content is often brought up.
On this episode of the podcast, I talk about why Content is an integral part of SEO.
Why Does SEO Require Content? episode transcript.
What is the point of keyword research?
If you’re spending tons of money on branding in order to build, and maintain a brand online, why would you care about keywords that are anything but your brand name?
Keyword research allows you to discover the terms that people are using to find things via search engines.
What is the Point of Keyword Research? episode transcript.
We have a date for it!
Google has now revealed the date for the page experience signals update - May 2021!
This is potentially the next biggest event that will shake up the world of search. So what can we expect when these changes are rolled out...?
Google Page Experience Ranking Signals Rolls Out in May 2021 episode transcript.
Previous podcast about Core Web Vitals:
https://www.democratizingseo.com/technical-seo-consulting/why-does-page-speed-affect-organic-traffic/
A crucial aspect of a business realising a growth in their organic traffic is to have SEO evangelised across the business.
The bigger a business, the more important it is that SEO is evangelised!
On this episode, I talk about how evangelising SEO fills the knowledge gap that tends to create SEO-related problems, which hinders a site's organic performance.
Why SEO Evangelism is Vital for Businesses episode transcript.
When is the best time to invest in SEO? Is it when rankings drop? Or when organic traffic slides, perhaps?
On this episode of the podcast I explain why you're far better off investing in SEO when traffic is steady and growing.
When is the Best Time to Invest in SEO? episode transcript.
Are you aware of the limitations of your website CMS?
Are you aware of how it may be impacting your SEO performance?
On this episode of the podcast I break down how CMS restrictions stagnate the performance of the SEO channel.
How Does CMS Restrictions Prevent SEO From Performing? episode transcript.
Working on your marketing budget for the upcoming year?
I go through 3 considerations to bear in mind when it comes to budgeting for SEO.
Listen to why these considerations may be necessary in order to manage the anticipated, or expected ROI of SEO.
3 Things to Consider When Budgeting for SEO episode transcript.
SEO is a marketing channel. However, there are times when it may be better to consider SEO as a Research & Development channel. Launching a new site is such a time!
When SEO is not included in the development of a site, the site ends up being a cluster-mess that search engines find difficult to crawl and/or understand!
Today, I talk about why SEO should be engaged well before the launch of a site.
Why Engage SEO Before Launching a Site? episode transcript.
SEO stands for Search Engine Optimization.
However, the practice is to improve websites for users and not search engines.
Realising this distinction is necessary to avoid the trap of trying to manipulate the search engines, especially when the pressure is on to attain more traffic through them.
Why SEO Is For Users Not Search Engines episode transcript.
Search engines love websites that are fast! They love them so much that it's a ranking factor.
With a new ranking signal from Google, incorporating their Core Web Vitals, it is now imperative to invest in the improvement of the speed of your site.
On this episode, we talk site speed! We talk about it from the point of view of search engines, specifically, Google.
Why Does Page Speed Affect Organic Traffic? episode transcript.
Why is duplicate content such a big deal, and a huge no-no in SEO?
And what exactly is duplicate content?
On this episode, I cover why SEOs put so much value on having unique content across a site.
Why is Duplicate Content an Issue in SEO? episode transcript.
Where does SEO come in, in the content publication process?
If SEO is engaged at the content publication stage, SEO is engaged too late!
Why?
Because the process of iterating content requires SEO. Not having SEO involved at this stage is simply not fully optimising your content.
On this episode, we talk about incorporating SEO when content is being created.
Where Does SEO Fit in the Content Publication Process? episode transcript.
What can you expect from the SEO channel right after an algorithm update?
As we go through the final 3rd of the year, businesses are preparing themselves for potentially the next big thing in search, the Core Web Vitals. These new sets of ranking factors is expected to be rolled out sometime in 2021.
This change is likely to shake up the SERPs and leave many businesses relying on SEO.
After an algorithm update negatively affects your site, what can you expect from SEO when you're expecting it to get you back to parity?
What to Expect When You're Expecting SEO to Save the Day! episode transcript.
Why should growing businesses care about generic keywords in SEO?
When a person performs a search using a brand term, what they seek is specifically from the brand they searched.
In order for a searcher to use a brand term in their search journey, they have to know of the brand already. Prior to searching with a brand term, there is a lot of research that is carried out.
So why target generic keywords for your brand? Because the brand that one chooses is the brand that is discovered during their search journey.
Why Should Growing Businesses Care About Generic Keywords in SEO? episode transcript.
In a digital transformation journey, some organisations tend to be aware of SEO like Blockbuster was aware of the web in the early 2000s. They know it exists but don’t know what to do with it.
Today, I talk through 3 SEO mistakes organisations make in their digital transformation journey.
Avoid these mistakes to save you a lot of time and contingency budget.
3 SEO Mistakes Organisations Make in Their Digital Transformation episode transcript.
Ever wondered how Social Media users tend to create timely content? No matter the industry?
It's because Social Media users create and publish event-led content.
In this episode, 'event-led content' is talked about to illustrate how SEOs use it as a 'quick-win' approach to generate website traffic.
Event-Led Content Creation for Traffic Acquisition episode transcript.
Why does it take so long for SEO to generate an increase in traffic?
It takes a lot for SEO to work.
Here are 3 main reasons you should consider when it comes to managing the expectations of SEO traffic.
Why Does It Take So Long For SEO To Work? episode transcript.
What are keywords?
Are they texts you’re shown on a spreadsheet, or a presentation deck?
Are they words that SEOs stipulate must be used across your site?
Are they texts that have numbers, called ‘search volumes’, associated with them?
What are keywords? And how do they come to be?
Listen to this explanation of what keywords are and how they are formed.
What Are Keywords? How Do Keywords Come To Be? episode transcript.
Ever wondered why the SEO department needs so many SEOs, and still struggle to improve traffic?
There is a simple explanation to this! We break down the reason why this happens in organisations, and how you can overcome this pitfall in your business.
I Have an SEO Department. Why is SEO Traffic Not Growing? episode transcript.
Is it worth investing in SEO?
In many organisations, this is a question that is often pondered across the C-suite.
A major pitfall when businesses decide to launch the SEO channel is thinking that launching it is all that's needed to increase the organic traffic.
Succeeding with SEO takes a lot more than committing to it. Listen to this breakdown of why it is worth investing in SEO, and what it will take to succeed with the SEO channel.
Is It Worth Investing in SEO? episode transcript.
What is SEO? How long does it take for SEO to work? What exactly are links?
There is plenty that Digital Marketers want to know about SEO. On this episode, we address the common questions non-SEOs have about SEO.
FAQs Digital Marketers Have About SEO episode transcript.
When it comes to technical optimisation, SEO can't be very successful without the Dev department.
The relationship dynamic between Dev and SEO should be a healthy one if SEO recommendations are to be implemented in order to grow the organic search visibility.
When it comes to technical SEO, your website is not going to improve until the relationship between SEO and Devs improve.
We talk about why both SEO and the Dev departments need to work closely together to improve organic traffic, and how to go about influencing this collaboration in your organisation.
How Do I Get Devs Working with SEOs? episode transcript.
How do I figure out why my rankings have dropped?
This simple question has such complexities to it because there are unlimited possibilities. How do you identify any ranking issues in order to fix them?
There are 3 types of events that will have an impact on your site’s organic performance.
We explain each one and provide an approach to figure out what may have impacted your site's organic performance.
How Do I Figure Out Why My Rankings Have Dropped? episode transcript.
What is CMS optimisation? What does it have to do with SEO?
CMS restrictions are obstacles all businesses face when it comes to ensuring their website is profitable.
When your competitor invests to improve their CMS, and you do not, they have a competitive advantage over you.
Listen to why CMS optimisation is an integral part of technical SEO, and necessary if organic search traffic is to be improved.
Why is CMS Optimisation Necessary for Technical SEO? episode transcript.
What is a website migration?
Where does SEO sit within a site migration process?
When is the best day of the week and time to carry out a site migration?
Listen to why a site migration is not a success if SEO fails afterwards.
What Should a Digital Marketer Know About Website Migrations? episode transcript.
Why does the URL structure of a site matter? Why do us SEOs place so much value on it? It matters because it makes the location of content easy to identify.
Listen to why the URL structure is highly considered by search engines as a ranking factor.
Episode transcript for Why Does the URL Structure of a Site Matter?
On this pilot episode of Democratizing SEO, consultant Austine Esezobor talks about the importance of technical SEO.
There is a reason why this area of SEO is considered the foundation of optimisation. Listen and learn how technical SEO has an impact of business revenue.
What is Technical SEO episode transcript.