Are you data-informed or data driven? My guest this week, Ella Hilal, the Director of Data at Shopify explains exactly why being data-informed is more important than being data-driven. Ella works at Shopify, a unicorn company in Canada that handles over $100B per year in e-commerce transactions and is growing 60%+ year over year. Besides dealing with insane amounts of data, Ella is an award-winning professor with more accolades than we can list here. Listen as Ella clarifies what it means to be a leader, and explains why being data informed is to key to transforming your organizations' data culture! Golden nuggets galore here folks.. enjoy!

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