Episode 22 - Jump Cuts

Show Notes

What the impeachment videos teach us about brands.

• Second Trump Impeachment Prosecution Video
• Second Trump Impeachment Defense Video
• "Continuity editing"
• Montage examples: "The Thomas Crown Affair"
• "Grand Prix"
• Jean-Luc Goddard, "King Lear"
• Walter Benjamin: "The Work of Art In The Age of Mechanical Reproduction"
• Eugène Atget photographs
• LIFE Magazine
• LIFE Magazine, "Drama of Life Before Birth" 1965
• What do these videos have to do with branding?
• George Stevens films: "A Place In The Sun" and Auschwitz documentation
• Alfred Hitchcock's directorial approach
• Terrence Malick's directorial approach
• Ada Louise Huxtable on real/real, real/fake, fake/real, fake/fake
• BrandBox Live Show Note Discussions on Clubhouse
• Send your ideas to hello@brandbox.show
• Apply to SVA Masters in Branding Program

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