A lot of PLG talk is focused on operational strategies and tactics. But what does PLG mean for the CEO of a company? What should your mindset be? How do you address common objections you might hear from your team (especially if transitioning to PLG for the first time).

Key Takeaways:

• [00:04] Fully supporting product level growth
• [00:39] Investing in sales, self-service, and not optimizing for the local maximum
• [02:27] KPIs and linking to revenue
• [03:18] Growth teams need support and buy-in

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Martin Gontovnika, Co-Founder and General Partner at HyperGrowth Partners

HyperGrowth Partners

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