Scaling to Freedom Podcast: Recent Episodes
Christina Bernhard | FB ads Agency for Coaches
After years in the corporate world building a marketing department and becoming a marketing director, I found myself with a dream of freedom I couldn’t shake. My dream was freedom to travel where I wanted while doing what I loved, but I just didn’t have the confidence to make it happen. I found a way to navigate through my own limiting beliefs to leave the corporate world, built my business and traded my things for a backpack of clothes to travel the world. With my dream becoming a reality, my mission is to help business owners scale to their own versions of freedom through profitable Facebook ads and high-converting funnels. On this podcast, you will have everything you need to bring your business to the next level and conquer your dreams without hitting burnout. That's the beauty of scaling. Find out more on my website: https://christinabernhard.com.
Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.
In this episode, you will be able to:
- Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.
- Identify the crucial role of personalization and authenticity in creating engaging email communications.
- Unravel the secrets of audience segmentation for targeted and powerful email campaigns.
- Emphasize the importance of strategic planning and preparation when launching email sequences.
- Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.
Resources:
- Where to find Abbi
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Ever felt overwhelmed with trying to balance motherhood and entrepreneurship? As a single mom and business owner, I've had to let go of certain habits that were hindering my growth in both these roles. One of these was the fear of firing clients who simply didn't align with my vision, causing unnecessary stress. Sharing personal stories and experiences, I take you through my journey, discussing how giving up such habits has brought peace and consistency in my professional and personal life.
Parenthood brings a dramatic shift in priorities, especially for single moms. I've learned to delegate tasks better, let go of people-pleasing behaviors, and most importantly, I've learned to stop sweating the small stuff. The realization that my daughter's well-being is paramount has helped me deal with business-related stressors more effectively. I also share some invaluable feedback I've received along my journey and invite seven-figure coaches seeking ad management to join my agency. Brace yourself for an eye-opening discussion that might inspire you to reassess and transform your own life.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Unleash the secret sauce behind successful online coaching business launches. Picture this: you've got an amazing program or product ready to launch - but do you have the optimum presentation, pitch-perfect messaging, the ideal price point, and unparalleled levels of support to guarantee its success?
Brace yourself to explore the five core components of a rock-solid launch in our latest podcast episode.
- Learn from the industry's best about the tested offer, the power of time-tested messaging, building a robust launch list, launching within a clear timeline, and why a dependable launch team is your golden ticket to success.
- Shift gears and fine-tune your launch strategy with insights on using feedback to pivot mid-launch, engaging in crucial conversations, and how seemingly small adjustments can create a significant impact. Ascertain the potency of narratives, use ads to collect data efficiently, and understand why a smooth back-end sales process is the backbone of your launch.
- Discover how nurturing leads before the launch can add to your success story.
This episode is your ultimate guide to making your next launch a resounding success - so tune in and gear up for an insightful journey into the realm of successful launches.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Stepping into the arena of motherhood and entrepreneurship, I thought I had it all figured out. But then, reality hit me like a ton of bricks. The demands of both roles collided, leaving me exhausted and overwhelmed. Little did I know, the key to survival was hidden in unexpected places. Join me as I unveil the surprising twist that transformed my journey, and discover the powerful secret that changed everything. Will I find the balance and success I so desperately seek? Stay tuned to find out.
In this episode, you will be able to:
- Unravel the art of balancing motherhood and entrepreneurship without compromising any side.
- Delve into the beneficial lessons drawn from a year of simultaneously running a business and a household.
- Fathom the imperative role played by patience and community backing during the life-altering transition to motherhood and entrepreneurship.
- Understand the importance of strategic planning and system creation in successfully juggling business and motherhood.
- Perceive the power of harnessing your innate abilities and determining an efficient modus operandi for parenthood and entrepreneurship. List 3:
Organization and systems are everything when it comes to managing both motherhood and entrepreneurship. By creating routines and implementing effective systems, I've been able to free up mental capacity and focus on what truly matters. - Christina Bernhard
Lessons from a seasoned entrepreneur's first year
Christina’s first year as a mother and entrepreneur was a learning curve that offered various crucial lessons. The most significant position she learned revolved around the significance of extended support and seeking help when required. As an entrepreneur and a mother, it is beneficial to understand the importance of having proper support systems in place for different stages of early motherhood.
The resources mentioned in this episode are:
- Check out previous episodes on maternity leave and balancing motherhood and entrepreneurship on the Scaling to Freedom podcast.
- Consider using a meal service to save time and energy on cooking and meal preparation.
- Create a system for organizing household tasks and chores to free up mental capacity for your business.
- Explore the option of hiring support, such as childcare or cleaning services, to alleviate some of the workload.
- Prioritize self-care and personal time to recharge and maintain balance between motherhood and entrepreneurship.
- Consider implementing a morning routine to start the day on a positive and productive note.
- Explore the possibility of outsourcing certain tasks in your business to save time and focus on higher-value activities.
- Invest in tools and resources that can streamline your business processes and increase efficiency.
- Set boundaries and communicate your needs to clients and team members to ensure a healthy work-life balance.
- Stay true to your own unique experience and needs as a mother and business owner, rather than comparing yourself to others.
- Trust yourself and your instincts when making decisions for both your business and motherhood journey.
- Reflect and learn from your experiences to make adjustments and improvements for future endeavors.
Do you want to boost your online coaching business's return on investment in 2023? Are you looking for a way to maximize your advertising efforts and achieve greater results? Well, I have the solution you've been searching for. I will show you how to enhance your advertising strategies and generate increased profits for your small business in the online coaching space. Get ready to unlock the potential of your business and enjoy a higher return in the coming year.
In this episode, I unveil the ultimate 2023 ad return secret, exposing the irony of weak messaging in the online coaching space and share my goal of helping businesses achieve a strong return on investment through strategic marketing efforts. You will:
- Discover the strategy to guarantee the accuracy of your advertising data.
- Understand the tenets of compelling marketing narratives and effective targeting.
- Grasp advanced methodologies to broaden your outreach and optimize performance.
- Tap into improving your product offerings and utilizing market research to elevate sales.
- Keep pace with crucial innovations and trends in the industry.
If you're feeling frustrated and overwhelmed by the lack of results from your advertising efforts, then you are not alone! Many online coaches and course creators find themselves confused about which ads to run and how to measure their success. They may be spending hours creating and launching campaigns, only to see minimal engagement and little return on investment. Instead of attracting their ideal clients and growing their business, they are left feeling discouraged and unsure of how to move forward. Stay tuned to discover the truth and how you can utilize data and metrics to make informed decisions about your ads.
- Uncover the secrets to making advertising a viable investment for your coaching business.
- Learn how to strategically calculate your CPA for effective client acquisition.
- Gain insights into the power of sales conversion rates and their influence on the cost-effectiveness of ads.
- Explore the art of utilizing metrics and data for informed decision-making in the world of advertising.
- Discover why crunching numbers and ROAS calculations are non-negotiable tools in achieving bigger profits.
Discover the pros and cons of hosting paid webinars to grow your business. Learn how paid webinars can offset ad costs, attract committed leads, and increase perceived value, but also consider the drawbacks of fewer leads and higher expectations. Stay tuned to find out about a case study of a successful event with guest speakers that generated significant revenue, leaving you wondering how it all unfolded.
- Understand the potential benefits and drawbacks of conducting paid webinars.
- Discover ways to neutralize advertising expenses through profitable webinars.
- Comprehend how to drive engaged participants to your paid webinars, ensuring a dedicated following.
- Explore the possibility of hybrid events as a compelling alternative to traditional paid webinars.
- Delve into a case study showcasing the success of a blended event featuring guest speakers.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Are you ready to run ads? In this episode, we uncover the green flags that determine your ad readiness. But be warned, if you're not making sales and your messaging isn't on point, you might find yourself stuck in a never-ending cycle of ad frustration. By nailing the messaging, understanding the time it takes for ads to be effective, and having the financial capacity to invest consistently, you can achieve better results with their ad campaigns.
Here’s a closer look at what I discuss in this episode:
- The significance of implementing proven strategies for creating engaging offers.
- The pivotal role of crafting powerful ad narratives in boosting your campaign's effectiveness.
- The realistic expectations in ad execution to better manage outcomes and course corrections.
- The consistent investment strategy as the cornerstone to lead generation.
- The importance of an adaptable back-end infrastructure to manage the influx of increased traffic seamlessly.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
On this episode of the Scaling to Freedom podcast, I delve into the consequences of pausing ads and how it can disrupt the algorithm's performance. But what happens when the top-of-funnel leads slow down and organic growth is hindered? Find out in this episode, where I reveal the truth about pausing ads. In this episode I talk about...
- The three main things that happen when you pause your ads and how the algorithm works.
- Why it's important to keep your top of funnel going if you want to scale your business.
- The three main categories of why you should pause ads and what to do after.
- The importance of approaching ads with an abundant committed mindset rather than scarcity.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
In this episode of the Scaling to Freedom podcast, I reveal why ads often fail for some coaches. From understanding the right messaging to optimizing your sales process and offer, I'll unravel the formula for ad success. There is a proven strategy that can help you increase your ad success and achieve a positive ROI.
In this episode you will learn...
- Why the lead cost and the conversion rate have to balance with the offer price.
- The main reasons why ads aren't working.
- The variables within your offer that may be preventing purchasing.
- Understand the necessity of determining your aimed ROI to facilitate intelligent ad spending decisions.
- The importance of knowing your numbers.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator (ROAS)
- Website
When trying to scale their business, coaches sometimes fall prey to certain misconceptions, especially about digital marketing strategies. One such misconception involves the role of ads, which some mistakenly regard as a miracle solution that can replace organic marketing completely. However, in reality, it's not an either-or situation. Ads and organic marketing efforts should work in unison, complementing each other to create a robust and effective marketing strategy to reach the target audience.
In this episode, I will be sharing what I learned in my first 100 sales calls, allowing you to understand ads and potentially be validated in some of your struggles.
In this episode, I talk about:
- The 4 common misconceptions surrounding ads use in online coaching businesses.
- The normalcy of income fluctuations within the coaching industry.
- The challenges with realities on social media.
- The significance of a solid sales process for successful ad campaigns.
- The necessity for knowing your metrics in order to scale your business.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Show notes (approximately 300+ words):
Do you want to establish a reputable coaching business without resorting to shady bro marketing tactics? In this article, I'll share the key to building trust and a strong reputation in your coaching business. You'll learn how to connect with potential clients authentically and create a positive reputation through ethical marketing practices. By implementing these strategies, you'll be able to establish a thriving coaching business without sacrificing your integrity. Say goodbye to bro marketing and hello to a reputable coaching business that attracts loyal clients who value your expertise and authenticity.
Here's a closer look at what I discuss in this episode:
- Discover the importance of steering clear of bro-marketing tactics to create a genuinely sustainable coaching business.
- Learn why honesty and transparency are vital for building trust in your marketing efforts.
- Understand the power of knowing your ideal client and program for creating a solid reputation in the coaching industry.
- Explore how considering your audience as your best friend leads to more effective communication and improved results.
- Master the art of achieving success in coaching without relying on manipulation or unethical techniques.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Scaling your group coaching program doesn't have to mean sacrificing quality! In this episode, I share five powerful ways to increase your capacity without burning out. But wait... what should you do if you've already overcommitted and feel like you're drowning? Tune in to find out.
In this episode, you will be able to:
- Discover innovative techniques to expand your group coaching programs without losing quality.
- Uncover the benefits of rolling enrollment in generating consistent leads and sales.
- Learn the importance of hiring professional coaches to avoid burnout in group coaching calls.
- Find out how to manage multiple cohorts effectively without compromising the program's quality.
- Learn how effective ad management can elevate the impact of seven-figure coaches.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.
In this episode, you will be able to:
- Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.
- Identify the crucial role of personalization and authenticity in creating engaging email communications.
- Unravel the secrets of audience segmentation for targeted and powerful email campaigns.
- Emphasize the importance of strategic planning and preparation when launching email sequences.
- Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.
Resources:
- Where to find Abbi
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
If you're feeling frustrated and overwhelmed by your ad targeting efforts, constantly tweaking your messaging and targeting but still not attracting quality leads that convert, then you are not alone! A common misconception is that if there's no lead conversion from your Facebook ads it's because of the targeting, or algorithm but what if I told you that's rarely the case?
In today's episode, I am going to discuss 5 ways to easily improve your lead quality - that doesn't involve your ad targeting - to get better conversion. Stay tuned!
Here’s a closer look at what I discuss in this episode:
- Unlock the power of clear ad messaging in attracting focused traffic.
- Understand the critical role a vast lead pool plays in maximizing sales outcomes.
- Embrace a polarizing ad messaging approach to capture the attention of your desired customer base.
- Master the art of fine-tuning your offer to meet your ideal clients' unique demands.
- Differentiate your offer through innovative content and structure to magnetize premium leads.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
If you're feeling the overwhelming frustration of investing in expensive software and training programs for efficient scaling, only to see minimal results and stagnant growth, then you are not alone!
Entrepreneurs who want to scale efficiently, have you been led astray by these common myths about the importance of having the right systems in place? Myth #1: Scaling is all about working harder, not smarter. Myth #2: Systems are just a luxury, not a necessity. Myth #3: Scaling too quickly will lead to burnout and failure. But fear not, Brooke Scott is here to bust these myths and reveal the truth about scaling efficiently. Today’s episode features Brooke Scott, owner of Agency TwentyThree, who specializes in all things systems.
Are you ready to learn the secrets to successful scaling?
Stay tuned!
Here’s a closer look at what I discuss in this episode:
- Understand the crucial role effective systems play in fostering business growth.
- Uncover the rewards gained from refining systems designed to empower coaching businesses.
- Learn what pitfalls to avoid in the implementation of intricate business systems.
- Determine what should take precedence before choosing to delegate tasks that optimize your organization.
- Discern the importance of simplifying strategies to accelerate progress in the world of business.
Resources:
- Where to find Brooke
- Apply for Agency TwentyThree VIP Day
- Apply for Agency TwentyThree System Intensive
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Are you an entrepreneur looking to increase your revenues? Do you want to know how to maximize your sales funnels with evergreen webinars, downsells, and launching events? I'm here to provide you with the solution to unlock your full potential.
The key to marketing success lies in establishing strong relationships with potential customers. By understanding the needs of their target audience, entrepreneurs can effectively tailor their marketing strategies, messaging, and product offerings accordingly
In this episode of Scaling to Freedom, I share three successful funnel strategies to help ambitious coaches achieve the freedom and success they desire.
Stay tuned!
Here’s a closer look at what I discuss in this episode:
- Master evergreen webinars to effortlessly book sales appointments and pinpoint your prospects' needs.
- Uncover the art of using upsells and downsells for continuous revenue growth after your product launch.
- Discover the power of live launching to generate buzz, enhance sales, and boost revenues.
- Delve into the world of testing and optimizing funnel strategies for peak efficacy and heightened conversions.
- Foster long-lasting customer relationships with strategic sales calls to secure enduring success.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
If you have a membership as one of your offers in your product suite, you know selling an ongoing membership is so different from selling a group program, course or 1:1.
With memberships, we need a constant flow of people coming in and as few people as possible dropping out. This week on the Scaling to Freedom Podcast, I share the strategies we see work the best in the agency for our clients with memberships. I talk about how we keep these memberships flowing with new members.
A must-listen if you have a membership!
In this episode, you will be able to:
- Elevate your membership business by applying reliable sales and retention strategies.
- Harness the power of quarterly live events to stimulate membership growth and engagement.
- Implement evergreen event advertising to optimize lead generation and list building.
- Enhance membership value by providing standalone content with captivating themed marketing approaches.
- Boost retention rates using market research, tiered offers, and customer loyalty schemes.
Have you been trying to increase business profits during uncertain times, but feel like no matter what you do, nothing seems to work? Stop wasting time on ineffective tactics and learn how to use bundles, flash sales, affiliate programs, and more to rapidly boost cash flow and achieve lasting success.
**In this episode, I share six quick cash injection ideas to up level a coaching business and achieve freedom, from bundles and flash sales to affiliate programs and no-brainer offers.
Stay tuned!**
Here’s a closer look at what I discuss in this episode:
- [00:00:01] Introduction - quick cash injection ideas that highlights the importance of having such ideas in times of low sales.
- [00:02:23] Bundles - bundling multiple smaller programs together to offer them at a discounted price. This simple idea helps to attract clients who may have been on the fence about your work.
- [00:03:07] Flash Sales - Flash sales work well because of their short time frame, and they are likely to attract people who have already decided to purchase from you. This idea is particularly useful for pre-filling program spots for the future.
- [00:04:33] Affiliate Programs - Creating your affiliate program is very profitable and can be a way to leverage other people's audiences. I explain that becoming an affiliate for other programs can also be a great way to make extra cash.
- [00:09:48] Quick No-Brainer Offer - putting together a container for a short-term sprint focused on providing a fast result. This idea can be a quick, easy cash injection for your business. Sprint group programs work well in this regard.
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
This week on the podcast we brought on a special guest, Mandy Emerson who is the founder of The Fierce Social Society to come on and break down the social media trends of 2023 so you can keep up with the newest changes and still generate sales from your Instagram despite how different things are now!
We chatted about whether social media is still worth it, common mistakes, what to do about them and how to revive a dead account!
You won’t want to miss this episode 🎙
Here’s a closer look at what I discuss in this episode:
- What social media looks like in 2023 for business owners
- Common mistakes business owners make with content
- What business owners can do to grow organically online
- How to revive a social media account you think is dead
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Tell me if this sounds familiar:
✔️People are signing up for your freebie or webinar
✔️They're opening the emails
✔️They're clicking the links
❌But they're just not buying
If this is your scenario, I understand the frustration. In my years of experience working on successful evergreen funnels and live launches, there is ONE way to find out for sure why this is happening.
That's what I cover this week on the Scaling to Freedom podcast. I'm going to give you step-by-step directions on what to do in this scenario so you can find out why your offer isn't selling and what to do about it so you can get your business to the place of high ticket sales and growing impact.
Here’s a closer look at what I discuss in this episode:
- Why you’re offers might not be selling
- The importance of feedback to improve your program/offer
- Recommendations on how to get good (or critical) market research
- How asking specific questions can help you find the right answers to your problems
Resources:
- Grab Freebies HERE
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
When I was ready to become a mother, a part of me feared what it would do to my business.
Would I be able to keep working this hard? Would I lose love for it? Would I be able to juggle them both? Would I still have a business afterward?
These fears certainly didn't stop me from becoming a mother, but they did make me extremely curious about what this experience was going to be like. And I'm so grateful to have conquered through the first 6 months - as a single mom entrepreneur.
On the podcast this week, I shared my story of my experience over the past 6 months juggling both, handling postpartum, the things I loved and the things I struggled with. Tune into the Scaling to Freedom podcast to hear my experience.
Here’s a closer look at what I discuss in this episode:
- Fears about being a new mom as an entrepreneur
- The ups and dowms of juggling a business and a new baby
- The realities of postpartum and being a SMBC
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Sharing the behind the scenes reality of what it's like to have a successful coaching business, but this week we aren't just glamorizing the wins. We are chatting about the dark side. Because there's that, too. And if you're in it or have been, I want you to know that you're not alone.
Tune into this week's episode on the Scaling to Freedom podcast to hear the reality of what ALL coaches go through at one time or another.
Here’s a closer look at what I discuss in this episode:
- The scary truth behind launching… and failing
- Being a broke 6- and 7-figure coach
- When clients don’t pay, and lawsuits are threatened
- Feeling burnt out and wanting to burn it all down
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
"I want to burn my business to the ground."
I've heard this exact statement from many coaches. Coaches that have very glamorous Instagrams of high cash months and raving testimonials.
The truth is, growth can be painful and if your business isn't ready for the high volume, it can be an absolute nightmare leading to intense burnout.
This week on the Scaling to Freedom podcast I break down scaling vs. growing and what you need at minimum before ramping up the volume in your business with ads.
Here’s a closer look at what I discuss in this episode:
- The difference between growing vs. scaling
- The importance of processes and systems
- How having a reliable team will make or break your business
- The importance of reviewing your product suite
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
When should you see a return on your ads? I don't think there is a more asked question 😅
When we make investments, we're often anxious to start seeing that return come back.
When is pulling out too early? Or when are we just wasting our money?
That's what I'm breaking down this week on the podcast. Listen in to know what to expect when getting a return on ads and what that timeframe might look like for you!
Here’s a closer look at what I discuss in this episode:
- When you will get a return on ads (spoiler: there is NO specific timeframe!)
- Timeframes I HAVE seen from past clients, and their process
- Tips and tricks to get you there faster
- Different variables that will help (or hurt) you
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
I have been in client services for almost a decade, when I started out in 2013 building websites as a freelancer.
Over the years, there are so many mistakes I've seen clients make that make it almost impossible to serve them at the highest level.
This isn't about being a good client to be fun and easy to work with. This is about getting the most out of your investments, making good decisions and heading towards your goals. There are ways that you might be blocking your team from their fullest potential and if you have big goals, this could be the death of them.
This week on the podcast, I gather the top characteristics and behaviors from our BEST clients that get the HIGHEST return on their ads and listed them out on the podcast.
If you have a team, and certainly if you invest in ads, this one is for you. Listen in to see what these clients have that give them the best results on their journey to 7 and multiple 7-figures. Quick hint: ALL of these clients make at least 7-figures a year, and there is a reason for that!
Here’s a closer look at what I discuss in this episode:
- 5 characteristics that all these coaches have in common to reach 7-figures a year
- Define “best clients” (highest ROAS)
- Best practices when working with an ads agency so you can reach the same results
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
When I was pregnant, I tried to binge as much content as possible about maternity leaves for entrepreneurs.
I'm pretty sure I finished in a single afternoon because there was so little of it.
When you are an entrepreneur ready to take maternity leave, you don't get to just let your boss know you'll be out for x amount of weeks. There is a TON of planning and a million details to take care of.
Before my maternity leave, I shared my plan on the podcast with the caveat that I hadn't carried it out yet. Well, now I have and this week on the Scaling to Freedom podcast I share a recap of how it went, insights, things I would do the same and things I would do differently.
If you're an entrepreneur looking to have children in the future or are pregnant now, this one is for you 💕
Here’s a closer look at what I discuss in this episode:
- What it was like running a business while on maternity leave
- Insights in my business
- Advice I would share to female entrepreneurs going through/wanting to go through the same thing
- What I would do the same… and also differently if I were to do it again
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
If you're a coach in this space, I'm sure you've seen your peers share their amazing results with big numbers after their launches. Curious what these successful launches have that make them so successful? I've been a part of A LOT💰 of successful coaching programs and course launches.
I've ran ads for near-million-dollar launches, and when looking back at them all, they all have a few things in common. I put together the 5 things ALL of the successful launches I've been a part of had.
On the Scaling to Freedom Podcast I am sharing these 5 things that are a must-hear if you're a coach aspiring to reach your launch goals or keep your successful launches successful for the long run.
Here’s a closer look at what I discuss in this episode:
- The most common strategies for a successful launch
- Thoughts on webinars, whether they still work, and if it’s still a “thing”
- How ads play a role in launches
- One common potential cause why launches fail (that no one wants to talk about)
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
The Scaling to Freedom Podcast is back! 2022 was a year of growth, change, and new journeys. After a much needed maternity leave, we are back better than ever and ready to share with YOU everything business growth related.
In today’s quick episode I discuss some major changes we are making to the podcast, including really zooming in on those 6- and 7-figure female entrepreneurs and coaches. This podcast can help anyone who needs the information, but we are really going to focus on how ads help this group specifically. This year we are also going to focus more on the BTS of our business, what exactly we do, and how this will help YOU reach your goals effectively.
Stay tuned for 2023… It’s going to be a big year!
Here’s a closer look at what I discuss in this episode:
- What is happening in in business and my life as of now
- What to expect from the podcast in 2023
- An inside look at what our agency does for our clients
- Clarifying what this podcast is about and who it’s for
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
We’ve almost reached the end of 2022! How wild, right? This time of year raises the question… Should you continue to run FB ads during the holiday season? There is no right or wrong answer to this, but in today’s episodes I’m going to explain an idea of what to expect with your ads in Q4. I will also be talking about whether you should run your ads during the holidays, what I don’t recommend for coaches during this time, and how to manage your ads during the holiday season. Stay tuned!
Here’s a closer look at what I discuss in this episode:
- Should you run ads during the holidays
- What I don't recommend for coaches in Q4
- How to manage your ads during the holidays
- An idea of what to expect from your ads during this time
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Becoming a business owner has been one of the most rewarding, and humbling, experiences I have ever had. I was able to grow a successful ads agency, help an array of business owners and coaches, and build a life of freedom. On the other hand, it brought up every feeling imaginable and made me confront the deepest parts of myself. As rewarding as the freedom is, entrepreneurship is hard, which is why many people fail. But if you’re able to overcome those challenges you discover an inner strength that sparks so much power it becomes addicting.
In today’s episode I’m going to discuss one of my favorite topics: how to deal with the roller coaster of emotions that arise with entrepreneurship. I go into what makes being an entrepreneur so hard, and how it has nothing to do with the journey. I will then talk about why discomfort is actually a good thing, and how I overcame my fear in my business. Finally, I talk about how hitting milestones don’t make things easier and what they actually do. Stay tuned!
Here’s a closer look at what I discuss in this episode:
- What makes entrepreneurship so hard, and how it has nothing to do with the journey
- How I become unafraid of being a better business owner
- Why discomfort in your business is actually a GOOD thing
- How hitting milestones doesn’t actually make things easier
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Gaining success in your business has been the long asked question for entreprepreneurs. But, at what cost to you - or your offers? It is a common misconception that if a launch doesn’t go the way you planned you should just discount it and chock it up as a loss. I’m here to tell you there IS a way to make your offer more valuable without any discounts (or definitely a lot less!).
In today’s episode I’m going to talk about the difference between what an offer is and what a product is. This is commonly used interchangeably when in fact they are two different things. I will then go over 5 ways to increase your offer without discounting your services or offers. Finally, I will go over how to know what changes to make in order to get the most success. Stay tuned!
Here’s a closer look at what I discuss in this episode:
- The difference between your offer and your product
- The 5 ways to increase your offer value
- How to know what changes to make
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
If you’ve been in the online business space for any amount of time, I’m sure you’ve heard all about the “hustle culture.” It’s “make 10K in a day with my program” or “the more you put in, the more you’ll get out!” and “create freedom today with xyz…” but at what cost? I’ve done both hustling and slowing down and, not that there's anything wrong with that life, have found by slowing down in my business and being more intentional with my time I’m able to not only have a more successful business but TRUE freedom in my life.
In today’s episode I talk about 5 things I noticed once I slowed down my business growth. I talk about the benefits it had on my personal/social life, which ultimately allowed me to become a mom; I talk about having the time to create fool-proof SOPs and trainings for my team in order to have a more functional business; and I also talk about how staying present allowed me to propel my business forward by taking the time to review all aspects of my business. Listen in!
Here’s a closer look at what I discuss in this episode:
- Five patterns I noticed when I slowed my business down intentionally
- Having the time to make fool proof trainings for my business and team
- How I was able to create a better work-life balance
- How being more present in my business made me fall in love with it all over again
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Every business owner’s goal is to have low expenses and high profits, right? Well, after evaluating my business, I was able to cut my busines expenses in HALF. And the best part? Profits increased, systems became more streamlined, and I was able to focus more on increasing client experience!
In today’s episode I talk about how I was able to cut my business expenses in half by reevaluating unnecessary expenses and subscriptions, switching from using independent contractors to in-house employees, and creating SOPs and video trainings for every system in the agency. Stay tuned!
Here’s a closer look at what I discuss in this episode:
- How evaluating my subscriptions to cut back costs
- The importance of team performance and switching to in-house employees
- Creating streamlined trainings and SOPs to cut back on training times
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Over the years I have seen FB ads change drastically. From IOS 14 tracking interruptions to a more saturated market to changing the name from “Facebook” to Meta. But one thing is the same – in order to be successful in ads you MUST be aware of the trends.
In today’s episode, I talk about some of the trends I have seen in 2022 and what I predict will continue to excel in the next year. I talk about some strategies you can use in your business and ads to make them more successful; and finally, I discuss how having a strong organic marketing strategy is fundamental for a successful ads campaign.
Here’s a closer look at what I discuss in this episode:
- Ad creatives that are doing best in 2022
- Organic, native ads vs. specifically curated ads
- The power of Reels and short videos
- Having strong fundamental marketing and how it creates more successful ads
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Whether you’re new to investing in ads or have years of experience, the truth is investing takes serious strategy and commitment; the difference, however, between those who have experience investing from those who haven’t can be monumental. Having worked with both, but now focusing on high-revenue coaches, I have seen what it’s like from all perspectives.
What I talk about in today’s episode are some of the key differences between the way 7-figure coaches may invest in Facebook ads compared to newer coaches. I will then talk about the behavior differences between the two and how it also affects their success. And finally, I talk about ways to prevent any bad experiences you may face when doing it for your own business. Stay tuned!
Here’s a closer look at what I discuss in this episode:
- How newer coaches invest in ads and why it DOESN’T work
- How experienced coaches invest in ads and why it DOES works
- The behavior differences between different experience levels
- How to prevent a bad ad experience in your business
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
One of the most common questions I get about ads is whether or not they’re worth it. No matter what you do or where you’re at in your business, you’re going to inevitably need to invest at some point to scale. It may be intimidating at first, but ultimately investing (dare I say) will always give you some sort of return on investment – even if it’s not the way you pictured it.
In today’s episode, we’re going to take a deeper look at business investments and why they are so crucial. I offer a different perspective on investments and discuss why monetary returns aren’t always the best kind of returns to get. Listen in for more!
Here’s a closer look at what I discuss in this episode:
- Why you shouldn’t fear investments in your business
- A different way for you to look at investing
- How investments always pay off – just in different kinds of ROI
- Why monetary returns aren’t always the best kind of returns
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Over the past two years there have been more changes to running ads than the entire time I’ve worked with them. Before, running ads was pretty simple… Fast forward to now and we’ve got different attribution times, higher costs per leads, more competition, the list goes on. This is not to say ads aren’t beneficial - if you have the right funnels in play. This just means it requires more skill building to keep up with the ever-changing industry in order to stay efficient and cost-effective.
In today’s episode talk about how ads have changed over time and why it’s so important to be up to date with these changes. In order to keep up with the changes, I then talk about why you or your ads manager should be constantly skill building, and some of my favorite resources for you to build your skills. Tune in!
Here’s a closer look at what I discuss in this episode:
- How ads have changed and the importance of knowing these changes
- What you or your ads manager should be doing for skill building
- Some of my favorite resources for skill building
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
**This week's episode is a special one – I will be giving you a life update on what’s been going on and (if you didn’t know) my pregnancy journey! This is a special episode for me because I am only a couple weeks away from my due date and I am so excited for what’s coming next.
In this episode, I will be talking about my pregnancy – from beginning to end – and becoming a SMBC. I get vulnerable with my story of becoming a single mom by choice and the reason I decided to go on this journey. Finally, I talk about maternity leave while running a business and the next steps for my life. Stay tuned!**
Here’s a closer look at what I discuss in this episode:
- A deeper into my life right now
- Updates on my pregnancy
- Becoming a SMBC (single mom by choice)
- What I’m doing to prepare for maternity leave and what that means for the business
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Nobody tells you that when you start your own business it’s not always sunshine and rainbows - in fact, you have to face more problems when scaling your business. When running ads, there’s no exception. The biggest misconception I hear in this industry is that investing in ads is the “secret” to scaling your business quickly. The problem is, if your business isn’t READY to invest in ads, you’re going to face more problems than benefits.
In this week’s episode, I talk about common nightmare problems that sometimes arise while running ads and how to avoid them in your business. Some of these include: investing in ads too early and wasting your money, having unrealistic expectations for ads, and what to do if your account gets disabled. Stay tuned!
Here’s a closer look at what I discuss in this episode:
- How to make sure you’re not wasting your money
- What to do if your account gets disabled
- How to avoid these problems in your business
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Having an agency run your ads can be one of the most advantageous investments, along with being a great way to scale your business. The problem is, sometimes reality is convoluted by unrealistic expectations. An agency is there to help you with that specific part of your business, but that doesn’t mean they are qualified to run every aspect of your marketing.
In today’s helpful, I will talk about the role of an ads agency and some of the basic functions you should expect/not expect from them. I will also cover the difference between an agency and an ads manager, as this is often misunderstood. Finally, I will take a look at some boundaries to expect when working with an agency so they can focus on what they’re best at – helping you scale your business!
Here’s a closer look at what I discuss in this episode:
- What to expect and NOT to expect when working with an agency
- Typical boundaries when working with an ads agency
- The basics that you will get from an ads manager/agency
- The difference between an ads manager and an ads agency
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Ads can be one of the most powerful tools for your business, when done the right way. But how do you know they’re actually working? Whether you’re working with an agency or doing them yourself, it’s important to understand all the different dynamics of ads in your business.
In today’s episode, I will talk about specific numbers to look for while running ads and what to do with those numbers. I’m also going to talk about purchase cycles, what they are, and how to calculate them to have successful launches. Finally, I will discuss the importance of using all this data to see if running ads is a good investment for your business. Stay tuned!
Here’s a closer look at what I discuss in this episode:
- What numbers you need to know and what to do with them
- What you need to do for each metric that’s low
- Understanding and calculating your purchase cycle
- The importance of using data when investing in ads
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Have you been considering starting ads for your business recently, but not sure whether the investment is worth it? Then you’re in the right place! Starting ads can be intimidating if you don’t know where to start or what to look for. Running an ads agency over the last few years and working with all sorts of clients has taught me that ads can grow your business to six, and even, seven-figures, but that doesn’t mean they are for everyone.
In today’s episode, I’m going to talk about what to consider before starting ads for your business, common metrics you need to know when you’re running ads to make sure they are successful, and what to do if you get an ROI - or not.
Here’s a closer look at what I discuss in this episode:
- What to consider before starting ads
- Which metrics you need to know
- How those metrics will tell you if ads are a good idea for you
- ROIs: what to do if you do get a return, or don’t
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
Launching can be both the most exciting and stressful feeling: Is it going to perform well? Will I have a successful launch? How many people will sign up? Now, imagine waking up and realizing your launch just hit a QUARTER MILLION in revenue. Sounds nice, right?
In today’s episode, I talk about how one of my client’s did just that - hitting $700k in revenue for one of her launches! Leading up to this launch, though, was a lot of prep work and audience building to make sure it was as successful as possible. I’m going to talk about the framework used for this specific launch, the different freebies we used to build a solid list of leads ready to purchase, and overall expenses leading up to this launch. Finally, I will go over any lessons and tips I have to help you replicate these results for your coaching business as well. Tune in!
Here’s a closer look at what I discuss in this episode:
- Framework of a $700k launch
- Overall expenses leading up to launch
- Different Freebies to build lead lists
- Lessons and tips from me to replicate these results
Resources:
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
One of the biggest questions I get is “what should my cost per leads be for my Facebook ads?” And the simple answer is: there is no right answer. Every campaign is a little different and, truthfully, there are metrics that can be more important. By understanding the different metrics to pay attention to you will find that sometimes when your cost/lead seems high it can actually be a good thing.
In today’s episode, I talk about what your cost/leads actually means and what I recommend doing to track them, including where to find my free ROAS freebie to help you get started. I will then go over what I see an average cost/lead is, depending on your industry, and why it’s not the only metric to pay attention to. Finally, I will give you some ways to lower your cost/lead if you feel it is too high.
Here’s a closer look at what I discuss in this episode:
- Understanding what cost/lead is
- Common cost/leads for ads
- Different metrics you should pay attention to
- Ways to lower cost/lead
Resources:
- ROAS Freebie
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
As business owners, we’ve all been told having multiple streams of income is how we scale to six- or seven-figure businesses, but with so many options out there, how do you know which is the right one? After working with a wide variety of clients over the years, and trying different structures myself, I’ve learned there is no such thing as a one-size-fits-all, and to focus on the structure that will be most profitable to you.
Tune in to today’s episode to learn more about different passive income structures- including evergreen courses, group programs, and memberships - and how they can scale your business.
Here’s a closer look at what I discuss in this episode:
- Breaking down the most common streams of income from my coaching clients
- How much success I’ve seen with each income stream
- What it takes to make each income stream work
- Address the question: Do you really need them all?
- How to choose the best fitting product suite for profit and balance
Resources:
- ROAS Freebie
- Apply to work with us!
- Free Ads Mini-Course
- Free Live Launch Ads Return Calculator
- Website
As an ads agency, we’ve been behind the scenes of many 6 to multiple 6-figure launches. We’ve worked with coaches across various niches and industries from wellness to legal. While there are variations in their 6-figure launches, there are 3 main ingredients that every 6 to multiple 6-figure launch has.
In today’s episode, I’m sharing the 3 ingredients you need for a 6-figure launch of your own. Starting with why it’s so important to prove your offer and why that process takes time. Then I talk about launch strategies and what it means to have a solid launch strategy in place. And finally, I speak about the importance of staying consistent with your audience. If you want a 6-figure launch, this episode is for you. Tune in and take notes so that you can ensure these 3 ingredients are in place for your next launch.
Here’s a closer look at what I discuss in this episode:
- Why having a proven offer takes time
- The importance of having a solid launch strategy
- Why you need to consistently keep your audience warm
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
How do you know if your product is ready to go evergreen? This is a very common question that many of my clients and fellow entrepreneurs often ask. So today, I’m really excited to dive into some tips on how to determine this.
I start off by sharing the two things you need to have in order to consider going evergreen. Then I discuss the steps you need to take as you prepare your product to go evergreen. Finally, I let you in on things that you can expect once your product goes evergreen so that you are well prepared. If you’re wondering if going evergreen is right for your product, this episode is for you.
Here’s a closer look at what I discuss in this episode:
- Why you need to have multiple successful live launches before going evergreen
- Why you need to have really good data from your live launches
- The benefits of having an evergreen webinar service
- Reasons to rebuild your funnel when you go evergreen
- Why you need a new traffic source when you go evergreen
- What to expect once your product goes evergreen
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Confession: I used to have a lot of workaholic tendencies. I used to believe that I had to always hustle around the clock and this led to not having boundaries between my personal life and work life.
Don’t get me wrong - I love what I do and am very lucky to have a career I actually love. But there’s a huge difference between working to feel worthy and important versus working because you enjoy it. Not to mention, the results of both those circumstances vary greatly as well. So in today’s episode, I’m sharing the 3 things I did to recover from being a workaholic so that I could enjoy my work, operate at my best, and avoid burnout.
I start by defining what the term “workaholic” means to me. Then, I explain the difference between being busy and playing big. Finally, I share the 3 things I did that allowed me to take a step back and recover from my workaholic tendencies. If you’re like me and constantly feel the need to hustle and grind, this episode is for you.
Here’s a closer look at what I discuss in this episode:
- What the term “workaholic” means to me
- Recognizing the difference between being busy and playing big
- The importance of building systems and outsourcing
- Why I recommend getting tasks you hate off your plate immediately
- Why you need to give yourself permission to grow slowly
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
If you’ve been through several launches before, you know that you can hit very high results and goals for your first few launches only to feel stagnant by the 6th or 7th launch.
This is a very common problem that many online coaches, entrepreneurs, and business owners have. To help you prepare for more consistent and sustainable future launches, I’m sharing the 3 main reasons your launches feel like they’re getting smaller over time and what you can do about it. From finding ways to refuel your audience to making sure you’re delegating to your team appropriately, this is a short and sweet episode to help you tighten up some loose ends so that you can ensure your next launch will be a successful one.
Here’s a closer look at what I discuss in this episode:
- Why you need a way to refuel your audience
- Why people might not be responding to your current messaging
- Why delegation and having a system for launches is key to making each launch better
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
When you think about Facebook Ads, the biggest benefit (and normally the reason you start running ads) is the opportunity to scale and grow your business.
However, taking out ads and pumping more volume into your business provides other benefits beyond the obvious. In today’s episode, I’m sharing 4 different ways Facebook ads can benefit and improve your business. From revealing the efficacy of your team to helping you get more organized for future launches, this short and sweet episode will give you some insight into how ads can better your business beyond scaling and growing.
Here’s a closer look at what I discuss in this episode:
- Why pumping volume into your business can help you improve it
- Revealing and improving your funnel performance
- How ads reveal the efficacy of your team support
- Improving your customer support
- Strengthening your launch prep and organization
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
As an ads agency owner, I work with multi-figure and now mostly seven-figure coaches, many of which I have worked with long-term. In working in the back end of my clients’ businesses and in building relationships with them through the years, I have learned so many valuable lessons about running and scaling a business.
In being with my clients through the different stages of business and really going through it with them as a member of their teams, I noticed a pattern in what many of them were going through. Today I wanted to share some of these valuable lessons to help us all as we are all on our own business-building journeys.
Here’s a closer look at what I discuss in this episode:
- Beware of burnout
- Business fluctuations are normal and failed launches happen
- Consistency is key
- It is necessary to outsource and build a solid team
- Missions really do drive success
- Slow is often better
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Today’s topic is a hot one as it is something I get asked ALL the time and something that I’ve seen several people talking about recently. Are Facebook ads still worth it?
I started running Facebook ads in the corporate world in 2015 and many things have changed over the years. I can understand how all of the changes can make one feel skeptical, but once you better understand them and what they mean you will see that the short answer to the question is still a resounding YES. Tune in now to learn more about the changes that have happened over the last two years, what the changes mean, and how to work with the changes to still successfully run Facebook ads for your business.
Here’s a closer look at what I discuss in this episode:
- How the old Facebook ads structure made us “lazy”
- How changes in tracking have changed visibility on what’s happening during a launch
- The decrease in targeting options
- Staying on top of your skill building and learning as an ads manager to keep up
- Making sure that your messaging is dialed in
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Hiring and managing my dream team has been crucial to growing my business and serving my clients to a high level.
However, hiring, managing, and firing are all things that many people, including my clients, struggle with. In today’s episode, I’m sharing my tips and advice for hiring, building, and managing your dream team. Starting with my experience with hiring in the corporate world and what I learned from it, I then share the different ways to find the right people to hire. Then I talk about the importance of vetting your candidates, what to look for in the hiring and interview process, why training is essential to setting your team up for success, and what my thoughts are on firing fast.
If building your dream team is your goal, this episode is for you. Tune in and take notes on some of my tried and true hiring practices.
Here’s a closer look at what I discuss in this episode:
- Different ways to find people to hire
- Why vetting a candidate is so important
- Things I look for during the hiring and interview process
- Why training is essential to building your dream team
- My thoughts and experience on firing fast
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Giving back is something that I have always loved to do. When I was growing up, I would volunteer regularly and now that I am an entrepreneur I am able to give back in different ways through my business.
In today’s episode, I am sharing four different ways that you can give back specifically as a business owner. Each of these methods offer different types of contributions that you can participate in depending on what stage of business you are in. If you feel called to make further impact through your business, make sure to tune in for a few options to make this happen.
Here’s a closer look at what I discuss in this episode:
- Donating a percentage of your revenue
- Involving your clients and team in your contribution
- Running a match campaign
- Hosting charity or volunteer days
- Offering program scholarships or donating services
Resources:
VOTE FOR THE NEXT CHARITY WE DONATE TO: https://christinabernhard.com/vote
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
If you follow me on Instagram, you know that I’m currently pregnant with my very first child. As excited as I am about the news, I realized that there isn’t much information out there for female entrepreneurs who are currently expecting, especially if they’re opting to be a single parent by choice.
So in this episode, I’ll be discussing what maternity leave as a female entrepreneur and single mother is going to look like for me, and how I’m planning for my maternity leave. I share my goals during my maternity leave, what I want to focus on, and how I’m designing my maternity leave for flexibility. I hope this episode can help you out or offer a perspective for how you might plan your maternity leave as an entrepreneur.
Here’s a closer look at what I discuss in this episode:
- My goal with my clients during my maternity leave
- Why I’m focusing on giving myself time and space during this time
- Why I’m designing my maternity leave for flexibility
- Why you should create systems and hire ASAP
- How I’m structuring my meetings and call schedules
- Having plans for many different scenarios
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
In the online space launching is a hot topic, especially as a coach. Have you ever looked at your competitors having successful launches and wonder how you could also replicate that for your business?
In today’s episode I am sharing the top ingredients that I see in almost every successful launch. I know that launching can often feel chaotic - trust me, I’ve been through enough to know - but I am going to take you behind the scenes of a launch and share some tips for how to increase your chances of success.
Here’s a closer look at what I discuss in this episode:
- Sometimes what looks like a successful launch could be a “flop”
- Having a tried and tested offer
- What your product is vs what your offer is
- Messaging that speaks to your ideal client
- Consistent nurturing between launches
- Following up with leads during the live launch
- Using ads to support your launch
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
As any entrepreneur will tell you, growing a business is not always a walk in the park. While it is rewarding, it can also be quite challenging at times.
In today’s episode, I’m sharing a total of six lessons that I’ve learned as a now multi six-figure agency owner (five + a bonus if you stay until the end). After four years of running this business, the way that I do things has changed significantly and thank goodness for growth! I am sharing some tips that I think would have helped me when I was first starting out, but can also be applicable for you at any stage of business.
So whether you are a new or seasoned entrepreneur, these are six lessons you don't want to miss, so tune in now!
Here’s a closer look at what I discuss in this episode:
- Hiring before you are ready
- The importance of creating solid systems (and doing so before you need them)
- Taking ultimate responsibility as the business owner
- Finding the balance between honoring your boundaries and maintaining your client experience
- Learning to separate your feelings from circumstances
- BONUS LESSON (tune-in to find out what it is)
Resources:
Apply to work with us: https://christinabernhard.com/apply
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Setting boundaries can be difficult as a freelance service provider. Especially when you want to remain flexible when serving your clients.
In today’s episode, I’m sharing an inside look into my business when I first started it and how not having boundaries in place eventually led to burnout. Then, I share the boundaries I started to put in place, why I have them, and why I think they’re so important as a freelance service provider. I also share how you can stay flexible with your clients all while having strong boundaries in place, how to create space with time and mental capacity, and why you should only sign clients that you’re absolutely aligned with.
If you’re a new or aspiring freelancer, this episode is for you. Tune in, take notes, and learn why boundaries are important to the longevity of your business.
Here’s a closer look at what I discuss in this episode:
- Where I started and the problems I ran into (why boundaries are so important)
- Examples of boundaries I put in place
- How to stay flexible based on your specific circumstance
- How to create space with time and mental capacity
- Why you should only sign clients that you love
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Funnels are an essential part to the success of your digital ads and your sales.
This week, I’ll be talking about ways in which you can measure your funnel to make sure it’s optimized and converting. In this short and sweet episode, I start by explaining the most important metrics that you’ll need to measure in order to make sure your funnel is converting as it should. Then, I talk about the importance of tracking click-through rates, tracking the dates that you’ve made changes to your funnel, and how to measure your funnel.
Tune in, take notes, and make the necessary changes to your funnel so that you can optimize and ensure that it’s working hard in the background.
Here’s a closer look at what I discuss in this episode:
- Learning which metrics you need to measure
- Monitoring and keeping track of your click-through rates
- Tracking the dates that you’ve made changes to your funnel
- How to measure your funnel so you know they’re converting
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Things are constantly changing in the Facebook Ads world. But before you start to worry, I want you to listen to this episode because I am giving you some action steps to help you pivot through this new Facebook Ads Targeting change and how to make it work for your business!
In this episode, I am giving you three workarounds to combat the removal of certain targeting options. I’ll also explain how to discover different ideas with a quick Google search and why you aren’t as reliant on the different interest options as you think you are.
I’m also highlighting what we’re doing in the agency to work around this new change, how our clients have been impacted (or rather, how they haven’t been impacted), and why it’s so important to always be testing your audiences, your ads, and different combinations again and again.
Here’s a closer look at what I discuss in this episode:
- What the big Facebook ad change is and why it matters
- The two biggest industries that are panicking over this change
- 3 ways to combat this change
- Why the change doesn’t affect ad performance
- How to find replacements for authors removed in Public Figures
- The success we’ve seen with the new Publications & Organizations change
- Why source audiences were already shrinking
- What a pure audience is
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Using Facebook ads for your new offer can be a very confusing endeavor. Whether you’ve used Facebook ads for a previous offer or if you’re using them for the very first time, this episode will help you create a checklist of things to keep in mind when you’re considering using ads to promote your new or latest offer.
First and foremost, I highlight two very different scenarios - one being an entrepreneur who has used Facebook ads to launch a previous offer, and another one who is completely new to using Facebook ads. This is important to remember because how you proceed with using Facebook ads will greatly differ depending on your situation. Next, I share some tips and pointers to help you throughout the Facebook ads process. From pre-launching, to list building with your new ideal client, and structuring your campaigns to test the different variables involved, this episode is a must if you’re thinking about using Facebook ads for a brand new offer.
Here’s a closer look at what I discuss in this episode:
- Two different scenarios to consider when thinking about Facebook ads
- Why your pre-launch is going to be important
- How to list build with your ideal client
- How market research can help you with your messaging
- Structuring your campaigns to test different variables
Three Facebook Ad Strategies You Need For Your Next Launch Podcast Episode: https://christinabernhard.com/episode81/
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Not all ads are created equal. For instance, the types of ads that you’ll use as a coach will greatly differ from the types of ads that an eCommerce business might focus on. If you’re a coach and you’re selling programs, masterminds, one-on-one coaching, or even courses, this episode is for you.
Today, I’m sharing the 3 best types of ads for coaches and why they should be included in your strategy. I talk about what lead generation ads are and why they are good for coaches, then I dive into the best types of ads for coaches who have a larger budget to work with. However, if you’re starting with a smaller budget, don’t worry. I share options for you too. Last but not least, I discuss what retargeting campaigns look like and how they fit in the larger scheme of your ads strategy.
Here’s a closer look at what I discuss in this episode:
- What are lead generation ads and why are they good for coaches?
- The best types of ads for coaches with a larger budget
- How and when to execute retargeting campaigns
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
In becoming a business owner, I learned that there were a lot of misconceptions about ads when I transitioned from running ads in the corporate world to running my own ads agency. It was shocking to see how people really viewed ads and how many people I actually had to turn away because of these misconceptions.
In today’s episode, I am sharing a few signs that you should NOT invest in an ads agency. These signs fall into two categories - you aren’t ready for an ads agency or you aren’t right for one. If you are considering this investment for your business, tune into this episode to see if it is really the right choice for you at this stage of your business and if your business model supports partnering with an ad agency.
Here’s a closer look at what I discuss in this episode:
- Not being ready for an agency vs not being right for an agency
- When your products or funnel are not proven
- When you’re not making sales organically
- When you don’t want to show up on social media
- The downfalls of hiring an in-house ads manager vs an agency
- Why you aren’t ready to hire an ads agency
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
As with most things in the online space, what it looks like to run Facebook ads has changed drastically over the seven years that I’ve been running them. While it may feel overwhelming to keep up with the trends, it is important to keep your ads relevant to support the algorithm for better overall performance.
In today’s episode, I am sharing three different ad creatives that are currently trending that you should try out this year. Better performing ads can lead to a higher return on your investment, so if you haven’t already, you should think about incorporating these into your ad strategy.
Here’s a closer look at what I discuss in this episode:
- Why staying on top of trends is essential when running ads
- Ad creative #1: Reels
- Ad creative #2: Video
- Ad creative #3: Animations
- The importance of quality in your ad creatives
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
If you’re hitting a cap on your sales funnel and looking for an ads manager or an ads agency to help you generate more qualified leads, there are few things to consider before hiring. Four things, to be exact! Before you ever outsource your ad spend, make sure your next ads hire doesn’t send up these red flags.
In today’s episode, I talk about the four things to watch out for when hiring an ads manager or an ads agency. I go over the differences between an ads manager and an agency, why your offer has to convert before you ever spend on ads, and the importance of having a solid ads budget. I also explain which four red flags you need to look for and how to spot them when you’re hiring.
Here’s a closer look at what I discuss in this episode:
- How an ad agency works
- The high variability performance of an ad’s creative elements
- What actually gives you ROI (hint, it’s not ads)
- The importance of a high converting funnel
- Four red flags to watch for when hiring an ads manager
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
After a hiatus at the end of last quarter, the Scaling to Freedom podcast is back and ready for what 2022 has to offer! This year is going to be an exciting one and in today’s episode I am planning to share some updates on the agency as well as personal updates.
In my recap, you’ll get to hear about my current living arrangements and about how my agency has grown in the past year. I don’t want to give too much away, so tune in now to get the scoop on where I’ve been and where I’m going in 2022!
Here’s a closer look at what I discuss in this episode:
- Transitioning from digital nomad to Austin resident
- Doubling the agency team
- Plans and direction for the Scaling to Freedom podcast
- Invitation to get in on our current management rates before they increase
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
You’re most likely familiar with Instagram reels If Instagram plays a part in your marketing strategy. Not only is it currently the best way to gain organic exposure on the app, but there is also a separate reels specific ads placement on Instagram.
In today’s episode, I’m walking you through the great results that we’ve seen from including reels into ad placements and our overall strategy. I kick off the episode with the technical details, such as differentiating between stories and reels. Then, I share the different ways in which you can run reels ads and the best practices for creating highly engaging reels ads creative. If you’re ready to test the reels waters and reap the benefits of reels ads results, this episode is for you. Tune in and get ready to set your Instagram reels ads up for success.
Here’s a closer look at what I discuss in this episode:
- How Instagram reels can help you gain a lot of exposure
- The difference between stories and reels
- Reels specific ads placements
- The different ways you can run reels ads
- The best practices for your reels ads creative
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
In case you didn’t know, I love traveling. So today, I’m changing things up by sharing my love of travel with you so we can get to know each other better. In today’s episode, I’m taking a walk down memory lane and sharing my 4 favorite travel memories and destinations in the world.
From Australia all the way to Prague, I’m sharing my thoughts on travel, how my love of travel started, and why I have no regrets about going into credit card debt back in college because of travel. I share how travel allows me to view my life from a new perspective and why that’s important as I take you through some of my favorite destinations while making a case for you to pay them a visit. If you’re a fellow lover, or maybe you need a little inspiration to explore the world, this episode is for you. Tune in and get ready to fuel your wanderlust.
Here’s a closer look at what I discuss in this episode:
- How my love of travel started
- Why I think travel allows you to look at your life from a whole new perspective
- The significance of my trip to Australia
- Why I highly recommend traveling to Croatia
- My recommendations for Fiji
- Why Prague is my favorite place to visit
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Every now and then, I hear someone say “sales funnels are sleazy.” Even though I think this statement is dating out a bit since people are having more and more experiences with sales funnels that aren’t sleazy, I understand where it’s coming from. The stigma around why funnels are sleazy is usually attributed to funnels being a strategy for sales.
So in today’s episode, I’ll be talking you through the 3 things you need to do (or not do) in order to build a non-sleazy sales funnel. As we move deeper into a more authentic and honest way of marketing, building a funnel that isn’t sleazy is the key to building trust and converting customers. Tune in to this episode as I share tactical tips to avoid sleazy sales tactics so you can build an authentic funnel.
Here’s a closer look at what I discuss in this episode:
- Why funnels get a bad rep
- Why you should not trick your prospects
- How to build trust in the online space by avoiding clickbait titles
- Aligning the level of value you’re providing with your sales copy
- Why you need to create very specific freebies
- The benefits of over-delivering
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
There’s an art and strategy to creating a good freebie. Having a good freebie is crucial to attracting and retaining your ideal audience. However, it’s not as simple as you might think. In today’s episode, I’m sharing 3 reasons why you need to deliver more value than you think in your freebie.
I talk about why your freebie is your chance to show your audience what you’re capable of. I also share why you need to provide a small but impactful result through your freebie. With a good freebie, you’ll be able to impress your audience and keep them continuing down the path of your funnel. Tune in and take notes. This short, sweet, but incredibly valuable episode is a must if you’re in the process of developing a high converting freebie of your own.
Here’s a closer look at what I discuss in this episode:
- Why your freebie shows what you’re capable of
- Giving your audience a result through your freebie
- Your freebie is your audience’s first impression of your work
- How your freebie will get your audience to continue through your funnel
- How your freebie bridges a gap for your audience
- Why your freebie should get people ready to take the next step
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
There are more people online in 2021 than there ever were. With that being said, online entrepreneurship has escalated and it’s indicative of the booming growth still to come. That is why in today’s episode, I’m sharing the 3 main reasons why you and your business need a funnel right now.
Having a funnel is the best way to capture people and turn them into raving clients and customers. And if you have a presence on Facebook, Instagram, or LinkedIn, this is your time to be intentional and build a funnel that will help you get in front of them, serve them, and convert them. From growing your email list to setting up a funnel that works hard behind the scenes for you, this episode is short, sweet, and packed with a lot of valuable information. If you’re ready to hop off the funnel fence, this episode is for you. Tune in, take notes, and start implementing a funnel strategy into your business.
Here’s a closer look at what I discuss in this episode:
- Why a funnel can maximize your social presence
- Growing your email list vs. growing your following on social media
- Why launching to your social media following might not be a sustainable option
- How a funnel will help you leverage the audience you’ve built
- Why having a funnel will help you reach your passive income goals
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
If you have an online course, product, or service that you want to sell, there’s one thing that you need to understand before mapping out your funnel - the buyer’s journey. You might have come across this term online or throughout your research. Many people break the buyer’s journey down into several stages, but today, I’m simplifying things so you can understand the important but basic foundations.
In this episode, I’ll be sharing the 3 simple stages of the buyer’s journey that you need to know and familiarize yourself with. Starting with the awareness phase and why it is key to attracting your ideal clients, then I continue to walk you through all the necessary phases to ensure that your ideal clients can make the decision to purchase your product or services. If the buyer’s journey has confused or overwhelmed you, my simple approach will reframe the way you understand it so that you can map out your funnel with confidence.
Here’s a closer look at what I discuss in this episode:
- Why understanding the buyer’s journey is important
- The awareness phase and why this is key to attracting your ideal clients
- How to show your clients that your solution is different from your competitors
- Closing the deal in the final “decision” phase
- Bonus phase of advocacy and why you should always overdeliver
Resources:
The Funnels Academy: https://christinabernhard.com/tfa
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Building and optimizing your funnel is a big and overwhelming process. It involves a lot of details, planning, and moving parts. On top of that, if you’re not tech-savvy or don’t deal with marketing for a living, there are going to be a lot of things that you do not know about building funnels.
In today’s episode, I’m sharing my top 4 tips for overcoming funnel overwhelm. From the seemingly simple stages of getting started to my fourth tip about outsourcing, each of these tips that I share will help you approach the complicated task of building a funnel with ease. If you find funnels overwhelming, you are not alone. Tune in and take notes on how you can make this process a lot more manageable and a lot less stressful.
Here’s a closer look at what I discuss in this episode:
- Building funnels is a complicated process for everyone
- Why getting started is crucial even if you don’t know what you’re doing
- Having a basic understanding of a funnel strategy
- Starting with a simple funnel strategy
- Researching and investing in the right tools
- Opting for an all-in-one service for simplicity
- Setting goals for your funnels
- Different ways you can outsource if you need to
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
I was recently talking to a client of mine when she said, “I hate webinars.” Believe it or not, there are a lot of entrepreneurs and business owners who are completely resistant to the idea of hosting a webinar. If you’re one of those people, this episode is for you.
Prick your ears as I make the case for webinars, why they’re important, and the benefits of having a webinar. But don’t tune out just yet if you’re still not convinced. If hosting a webinar is a big no-no for you, I share some alternatives towards the end of the episode that you can try in place of a webinar.
If you’re sitting on the fence about whether a webinar is the right route for you, this short and sweet episode will help you make an informed decision. Let me share the pros of hosting a webinar along with alternatives you can try instead.
Here’s a closer look at what I discuss in this episode:
- The main reasons why people don’t want to host a webinar
- Getting over the fears of presenting live
- Setting up your webinar slides for success
- Why webinars are absolutely worth it
- How webinars help you build more trust and can lead to more high-ticket sales
- Still not convinced? Alternatives to building trust without hosting a webinar
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
We’re starting to roll out Pinterest ads as a new offer. We’ve received a few requests and questions about Pinterest ads, and I’m excited to dive deeper into the ins and outs of what they are and what the difference is between Pinterest and Facebook ads. Despite what you might think, we aren’t exploring this avenue due to the latest Apple update, but rather because Pinterest ads have the potential to reach people who are closer to the bottom of the funnel.
In today’s episode, I’ll be discussing what Pinterest ads are, if you should explore them with a smaller budget, what types of ads are allowed on Pinterest, and the major differences between Facebook and Pinterest ads. This short and sweet episode will walk you through everything you need to know before adding Pinterest ads to your marketing strategy.
Here’s a closer look at what I discuss in this episode:
- What are Pinterest ads?
- Can Pinterest ads generate higher-quality leads?
- Should you take out Pinterest ads if you have a smaller budget?
- Specific types of businesses that aren’t allowed to use Pinterest ads
- Pinterest vs Facebook ads: are Pinterest ads the new Facebook ads?
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Sales pages are a big part of your ads strategy. If you’re paying for Facebook Ads that point towards your sales page, you want to make sure that your sales page is set up for success and ready to convert your paid traffic. In today’s episode, I’m walking you through the 5 things you need to have to set up a great sales page. From an intriguing headline to having clear and easy-to-understand copy, these 5 things are a must for every sales page if you want to leave your audiences eager to purchase from you.
Here’s a closer look at what I discuss in this episode:
- Why crafting an intriguing headline is so important
- Do you have many call-to-action opportunities?
- Closing the sale with social proof
- Introduce yourself through your bio and your experience
- Creating clear and easy-to-understand copy throughout your sales page
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
You’ve heard the success stories of people running Facebook Ads. Although there’s no denying the power the platform has to skyrocket your business, there are also a lot of misconceptions and misunderstandings. So much so that people who go blindly into running their first ad campaign get severely discouraged and burned. In today’s episode, I’m breaking down what to expect and how you can mentally prepare yourself to run Facebook ads. Tune in as I dive into the details of Facebook ads so you are fully prepared to invest your money, scale your business, and generate a more consistent flow of leads.
Here’s a closer look at what I discuss in this episode:
- Setting proper expectations
- Organically testing out your funnel
- The importance of having a strategy and plan
- Deciding on realistic goals
- Staying and remaining intentional
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
I love introducing you to my team. Today, I’m joined by my junior ads manager, Cheyenne Skye. In this episode, we’re discussing all things Facebook Ads, including our thoughts on the Apple update having worked with it for the last few months. We also discuss the benefits of outsourcing your Facebook Ads and the most important things you can do right now to get started with ads.
Here’s a closer look at what I discuss in this episode:
- How Cheyenne became a junior ads manager
- The benefits of outsourcing your ads
- Having one person run your ads vs. having a team to do it
- Our thoughts on the iOS updates
- The most important things you can do right now to get started with ads
- Get to know Cheyenne
Resources:
Cheyenne’s Instagram: https://www.instagram.com/cheye_and_co/
Cheyenne’s Facebook: https://www.facebook.com/cheyeandco
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Running Facebook ads is so much more than just putting a graphic and some copy in the feed. There are so many different capabilities that you might be forgetting about. In today’s episode, I’m walking you through the 3 main ads placements along with the different strategies that come with them. Specifically, I’m discussing in-feed Instagram ads, Instagram story ads, and Instagram reels ads. Tune in and take notes as I dive into the nitty-gritty details on how you can utilize these 3 main Instagram ads placements in your next campaign.
Here’s a closer look at what I discuss in this episode:
- Taking a different creative approach with Instagram ads
- The difference in copy placement with in-feed Instagram ads and Facebook ads
- Your 2 main options for Instagram story ads
- Tips for talking on Instagram story ads
- Instagram reels ads placement
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.
Here’s a closer look at what I discuss in this episode:
- Taking organic audience, past launches, and launch strategies into consideration
- Understanding the basic ads funnel: hype events and launch campaigns
- Case study #1: a 2-week launch with low spend
- How we allocated her budget
- Giving your ads manager enough lead time
- Our specific cost per lead with Apple’s update
- The numbers and overall results of her group program launch
- Case study #2: focusing on launch campaigns in a warm account
- The campaigns we worked on for this particular launch
- Total spend for her webinar campaign, cost per acquisition, and the return on investment
- Total spend on her direct to sales page campaign and cost per result
- Targeting people who signed up for her webinar and the total spend of that campaign
- Retargeting hot leads, the total spend, and the types of content we used at that point of the funnel
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
If you’re running your own ads or you’re pretty new to running Facebook ads in general, you might be making some common beginner mistakes. Although I’ve done an ads mistakes episode in the past, the 5 common Facebook ads mistakes that I share in today’s episode are geared towards beginners and first time ads users. These are the most common mistakes that I see amongst first timers, from boosting posts to thinking that Facebook ads are magic. Tune in and find out if you’re making one or more of these mistakes and what to do instead.
Here’s a closer look at what I discuss in this episode:
- General Facebook ads mistakes versus beginner specific Facebook ads mistakes
- The thing about boosting posts
- Are you spending enough on Facebook ads?
- The problem with touching campaigns too early
- Why you shouldn’t increase your budget too quickly
- Why ads and traffic aren’t enough and the importance of a strong follow up sequence
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
If you’ve tuned in to this show for guidance on running successful Facebook ad campaigns, you know how much emphasis I’ve placed on your ad creative. This is why I’m so excited to introduce you to Derryn Jacobs from Sunset Creative Media. Derryn is responsible for all the beautiful ad creatives for our clients. In this episode, we talk about creatives for your business as a whole, what you should look for in your graphic design and branding, and the types of tools you can use if you’re DIY-ing the process.
Here’s a closer look at what I discuss in this episode:
- Why a strong creative is really important for a successful ad campaign
- The dos and don’ts of creating ad graphics
- The importance of design for online businesses
- Top tips for creating visual designs
- What creative assets should you prioritize if you’re just starting out?
- DIY graphic design tools
- Derryn’s advice for developing a creative eye
Resources:
Derryn’s Instagram: https://www.instagram.com/sunsetcreativemedia/
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
The online competition has definitely gotten quite fierce, especially since the pandemic happened. But it doesn't necessarily mean that there isn't a chance for you, it does not mean that Facebook ads are not worth it, and it definitely doesn't mean that they don't work. In today’s episode, I walk you through the 3 things you need to do in order to make your ads stand out from the competition and remain memorable. I discuss the importance of creative elements, why you need to deep dive into market research, and the importance of solid branding.
Here’s a closer look at what I discuss in this episode:
- Why your ads need to stand out
- Making the creative elements a priority
- Why you’re better off investing in creative and having a lower ad spend if you’re on a budget
- How to speak directly to your ideal client
- The importance of copy
- Why you need solid branding
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
The first thing you need to do before you run an ad campaign is to build your funnel. In today’s episode, I’m walking you through the very first steps that you need to take before you actually build out your funnel. This will also help you determine the tools you need for your specific funnel strategy. Tune in to this episode as I walk you through a step-by-step guide on creating your funnel strategy, mapping out all the pieces, and what putting it all together could look like for you.
Here’s a closer look at what I discuss in this episode:
- Gaining clarity on your end goal
- Mapping out your offer
- What is a tripwire
- Creating an email sequence that bridges your freebie to your core offer
- Collecting data from your emails
- Ideas for your email sequence
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Believe me when I say I have one of the best teams in the industry. In today’s episode, I’ve invited my incredible social media manager, Kristen Smith, to share her expertise and guidance on how to get confident on video.
Getting on video is one of the most important things you can do as a business owner. It’s crucial to build that know, like, and trust factor, and video is going to be the most powerful way to get you there. If you’re going to run Facebook Ads or sell a product online, showing up on video needs to be a part of your overall strategy. Tune in and take notes and Kristen shares the importance of video and her best tips for showing up on video.
Here’s a closer look at what I discuss in this episode:
- How video helps you form deeper connections with your audience
- Why you should show up on video especially if you’re selling online
- Breaking through the uncomfortable nature of showing up on video
- Laying out a plan and schedule for your video strategy
- Tips for filming professional and appealing videos
- How to get comfortable with going live
Connect with Kristen:
Podcast: The Kristen Smith Podcast - learn about social media marketing, tactical business advice, and more
Kristen’s IG: @kristendawnsmith
Website: https://kristendawnsmith.com
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
There are 7 common mistakes I see far too often when it comes to running Facebook Ads. In today’s episode, I’m going to share what they are and how to avoid them. I explain why these mistakes are hurting the success of your campaigns and what you can do about it.
From not choosing the right campaign objectives to not verifying your domain, this episode is for anyone who wants to run their Facebook Ads with confidence. Tune in to this episode and let’s dive into the 7 most common Facebook Ads mistakes and easy ways to avoid them.
Here’s a closer look at what I discuss in this episode:
- Why you need to choose the right campaign objective
- The problem with only boosting posts
- Why you need to install your Facebook Pixel (even if you aren’t running ads)
- The importance of creating custom audiences
- Verifying your domain and aggregating your events
- Understand your metrics
- Why you need to set goals
Resources:
Ads Masterclass: https://christinabernhard.com/adsmasterclass
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
You need to build and invest in your funnel if you’re selling anything online. Your funnel is a really important component of generating online sales, whether you’re selling a course, service, or even products. This is something you want to be extremely clear about, especially when it comes to budgeting as building your funnel can be quite an expensive investment.
In today’s episode, I’m breaking down the expenses and what you can expect to spend when you build your funnel. Don’t worry, you don’t have to spend hundreds of thousands of dollars on hiring a professional to build your funnel. In this episode, I share options for you to DIY the process while saving you money. Tune in to this episode as I break down the different expenses you need to consider as you build your funnel while sharing the different solutions you have for each part of your funnel based on your skills, budget, and how comfortable you are with the process.
Here’s a closer look at what I discuss in this episode:
- The creative aspects of building your funnel
- Expensive vs. affordable options for your copy and design
- Building out the tech portion of your funnel
- Funnel tools to account for in your budget
Resources:
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
You’ve decided that it’s time to run Facebook ads for your small business, but you don’t know where to start. In this episode, I’ll be sharing my best Facebook ads advice for small business owners who want to run ads for the first time.
I’ll walk you through the steps you need to take before you start running ads, such as learning the foundations, setting up your account properly, and starting with a more conservative budget. This episode is a must if you’re running Facebook ads for the first time and want to do so with confidence.
Here’s a closer look at what I discuss in this episode:
- Resources if you don’t know if Facebook ads is right for your small business
- Understanding the foundations of running Facebook ads
- The importance of setting your account up properly
- Why you should start with a conservative budget
Resources:
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Everyone has big dreams and aspirations. For the 100th episode of Scaling to Freedom, I want to share something that has taken me very far in life: setting goals and taking action.
Setting clear goals and having a plan of action helped me turn my dreams into reality, which allowed me to accomplish everything from getting out of credit card debt to traveling the world. In today’s episode, I’m sharing clear and concise steps that’ll help you achieve your goals, no matter how big or small. Tune in and take notes as I walk you through the very process that allowed me to live life on my own terms.
Here’s a closer look at what I discuss in this episode:
- Where I came from and where I am
- Getting clear on your vision
- Reviewing and prioritizing your goals
- Breaking down your goals into timely actions
- Creating daily and weekly habits
- Enjoying the journey along the way
Resources:
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Evergreen funnels are glamorized in this industry, and for a great reason. I mean, who doesn’t want to build a system that duplicates the value you bring to more and more people as you make more money behind the scenes? As great as that sounds, there is a right and wrong time to go evergreen.
In today’s episode, I’m walking you through everything you need to know about turning your live funnel evergreen. I answer some of the most common questions like; when you should go evergreen, how to turn a live funnel evergreen, and what to expect when you go evergreen.
Here’s a closer look at what I discuss in this episode:
- The best time to go evergreen
- Why you don’t want to start out evergreen unless it absolutely makes sense
- How to fuel your evergreen funnel
- What do you need to do to go evergreen
- What you can expect when you go evergreen
Resources:
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
It’s no secret that Facebook has turned into a pay-to-play platform. However, this has left you with many questions and confusion. Since organic reach on Facebook has been dead for a while, should you bother building a following on your Facebook Business Page, especially if you’re ready to start Facebook ads? If so, what type of content should you post on your Facebook Business Page? Or are personal pages better than Facebook groups?
I’m addressing all your questions and concerns in this episode. I’ll walk you through some crucial steps you need to take to optimize your Facebook Business Page. I share my opinion on whether you should create content specifically for Facebook, what you need to include in your “About” section, and why you need to have a professional profile picture.
Here’s a closer look at what I discuss in this episode:
- What you need to include in your “About” section
- Why having a professional profile picture is important (especially if you want to run ads)
- Is creating content crucial to your Facebook Business Page’s success?
- Why it might be worth going live on your Facebook Business Page
Resources:
Free Ads Course: https://christinabernhard.com/freeadscourse
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
I’m no stranger when it comes to launching a great course. I’ve helped many clients launch their courses, and I’ve even launched a few of my own. In today’s episode, I’m sharing my top 3 tips for creating a successful online course.
This episode is for you if you have created a course, are in the process of creating one, or are planning to create a course of your own in the future. The tips I share in today’s episode will not only help you with your launch, but they’ll help set your students up for success by delivering the transformation they’re looking for.
Here’s a closer look at what I discuss in this episode:
- My experiences with launching online courses
- The most important step before you create your course
- Should you record longer or shorter videos?
- Why you shouldn’t wait on perfection
Resources:
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
If you’ve ever considered starting a podcast for your business, this episode is for you! As the popularity of podcasts increases, having a podcast of your own is a great way to drive traffic to your funnel.
In today’s episode, I’m sharing why having a podcast is a good strategy to incorporate in your funnel. I discuss the benefits of podcasting that I’ve personally seen; from being discovered within your industry, to why having a podcast can position you as an expert in your field.
Here’s a closer look at what I discuss in this episode:
- Why podcasting is a great top of funnel traffic
- How a podcast builds know, like, and trust with your audience
- Establishing yourself as an expert
- How podcasting can improve your speaking and communication skills
Resources:
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
Have you heard? There’s a new Apple update that might affect your Facebook ads. Don’t panic! Although we do not have details about when Apple’s update will roll out, I’m addressing your questions and concerns in this episode.
I explain what Apple’s update entails and what it means for your Facebook ads. I also share some actionable steps you can take to prepare your ads for this update. If you’re currently running ads or thinking about running them relatively soon, do not miss this episode! I’m sharing 4 steps you need to take as soon as possible to avoid getting caught off guard.
Here’s a closer look at what I discuss in this episode:
- What Apple’s update entails and how it’ll affect your Facebook ads
- Should you panic about this upcoming change?
- Why you need to prepare for this change ASAP
- 4 things you need to do before Apple rolls out their update
Resources:
Freebie: https://christinabernhard.com/freebie
Ads Academy: https://christinabernhard.com/adsacademy
Website: https://christinabernhard.com/
The Funnels Academy: https://christinabernhard.com/tfa
Instagram: https://www.instagram.com/christinadbernhard/
Facebook: https://www.facebook.com/christinadbernhard
Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels