In this episode we’re talking to Regina Russo, Independent Sales Director for Mary Kay Cosmetics about how to use education as a marketing tool. She’s created an amazing business and has a team of 100 women working with her.  Together they did almost $400,000 in sales last year, which is crazy high  considering  a tube of mascara is $15!!!

In this podcast we’re talking about how educating clients…

• Is better received than a pushy sales approach
• Can create a “need” for your product
• Helps you find buyers who aren’t obligated to buy, but want to buy your products or services
• Leads to long term clients not a one time, quick sale