Author platforms are something far too many authors neglect, and yet, it is often one of the most important things an author should focus on! A robust, multi-dimensional and organized platform can make the difference in a book marketing campaign and help authors develop lasting fan bases!

Jayme Johnson, founder of Worthy Marketing Group (worthymarketinggroup.com) talks with Smith Publicity's Andrea Kiliany Thatcher to discuss all the elements of building a great author platform including:
exactly what an author platform is
strategies and tactics to build the RIGHT platform
growing email lists
setting the stage to secure speaking opportunities
online email marketing
creating a dynamic and engaging website
* and much more!