Today on the podcast I'm speaking to Lucy Self, the founder of Save My Knickers, a bloodstain remover, which is here to empower you to feel amazing in your favourite knickers every day of the month, reduce waste and break period taboos.

Lucy shares her story from formulating the product herself, to the unique challenges of marketing and selling a period related product. How do you show the product in use? Listen in to learn about some of the taboos that Lucy has come up against, and be inspired by how she has managed to move the conversation forwards, and create a product that reduces waste and has multiple applications including for those post surgery.

Listen in to hear Lucy share:

• An introduction to herself and her business (01:47)
• How her product works (02:14)
• What inspired her to create her product (03:43)
• How she formulated the product - without a background in chemistry! (04:58)
• Realising her product had a wider appeal beyond just her personal use (06:52)
• The evolution of conversation around periods and previously taboo subjects (13:36)
• Challenging the status quo with her product and website images (17:07)
• The challenges of promoting her products on social media (19:13)
• Unforeseen challenges (21:27)
• How her product is manufactured and using a fulfilment centre (26:07)
• Her number one piece of advice for product creators (30:22)

USEFUL RESOURCES:

Save My Knickers Website

Save My Knickers Facebook

Save My Knickers Instagram

Save My Knickers Youtube

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