What Does a Sales Plan Look Like for a Small Business?
You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets?
These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club. Catherine specialises in helping independent retailers and e-commerce brands grow their profits and take control of their cash flow.
In this episode, we discuss:
- Why a sales plan is essential for every business, no matter its size or stage.
- How to set realistic sales targets.
- The importance of avoiding perfectionism—making educated guesses and refining them over time.
- How to use your sales plan to track performance and adapt your business strategy.
If you often feel like you’re constantly putting out fires in your product-based business, this episode is for you. Learn how to shift from being controlled by your business to being in control of it.
USEFUL RESOURCES:
The Resilient Retail Club Website
Catherine Erdly Facebook
Catherine Erdly Instagram
Catherine Erdly LinkedIn
Catherine Erdly TikTok
Catherine's Previous Podcast Appearance: Preparing To Sell Your Products At Christmas
Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒
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