What is your product’s USP (Unique Selling Point) and is it important to have one? Something I see a lot, particularly on Amazon, are ‘copycat products’ - where someone is ordering the exact replica of something already selling, then branding it themselves. It got me thinking, why would a customer buy this version of the product over one already available, that has a sales and review history?  One answer may be price. However making this your USP is always risky, as you may end up not making a profit at all.  The best way to make your product stand out is to decide upon and know your USP - the reason why your product is different and better.  In this episode I dive into how to work out your product’s USP. How do you start researching this? What factors should you be considering? I share the processes I used when creating my own products, the https://tiny-chipmunk.myshopify.com/ (Tiny Chipmunk) range, and examples from different podcast guests.  EPISODE NOTES https://vickiweinberg.com/how-to-work-out-your-products-usp/ (READ THIS AS A BLOG POST) Listen in to hear: An introduction to why having a USP is important (0:33) Why using pricing as your USP often doesn’t work (02:00) How to research and decide on a USP when you start out (4:27) How I decided on my USP for Tiny Chipmunk products (9:50) Examples of how some of my guests decided on their USP (11:47) Why knowing your USP is so important (13:27)

USEFUL RESOURCES: Podcast: https://player.captivate.fm/episode/6451d0b9-77af-4cea-85a8-25556d95521b (Liz Ferguson from Gus + Beau) Podcast https://player.captivate.fm/episode/fdcbd83b-f124-4ee3-8228-f8c65d8329a5 (Vanessa from MBPH Aromatherapy)  Podcast https://player.captivate.fm/episode/21a8ec0f-bf4e-451c-9334-e633adf36c3b (Joe Shortt from Trip Clip)  Podcast https://player.captivate.fm/episode/c2b1eee4-46ed-43d2-ab48-119b0aebb2a6 (Emily from Bundle & Bean)  https://checklist.vickiweinberg.com/validation (7 Free ways to validate your product idea) https://checklist.vickiweinberg.com/product_creation (Free product creation checklist)

LET’S CONNECT https://www.instagram.com/vickiweinberg_product_creation/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get your FREE Amazon checklist to help you get started Get your FREE Amazon checklist to help you get started selling on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist https://bring-your-product-idea.captivate.fm/amazon-checklist (Get your free selling on Amazon checklist)