The Paris 2024 Olympics are set to transform the viewing and advertising experience like never before. As we anticipate the first Games post-Covid, the return of fans to the stands is adding an extra layer of excitement. Both in-person and online, it's shaping up to be the biggest event of the year, and possibly the decade. The game-changing streaming experiences, digital advertising strategies, and captivating storytelling methods will make these games unforgettable.

In this episode:

• Learn how NBC tells captivating stories that get audiences invested in the athletes - like the epic showdown between Michael Phelps and Chad Le Clos at the 2016 Rio Games
• Discover the streaming coverage that will allow viewers to access over 5,000 hours of live event coverage across every sport
• Hear exciting new formats like Virtual Concessions for home delivery
• Explore how NBC is delivering an immersive Olympics experience with features like instant replays and personalized highlights