On today's episode of Authentic Influence, Adam Conner is joined by Kenzie Hagan, the VP of Growth at VINEBOX and Usual Wines. VINEBOX and Usual Wines, which are linked brands, offer wine sampler and by-the-glass subscriptions.

Today, you'll learn:

• What about wine, this business model, and growth as a function is of particular interest to Kenzie
• Ways in which the pair of brands listen to consumers (including the increasing importance of SMS. read: a wine hotline!) and share stories of their subscribers
• Given recent unrest and protests, the ways in which the brands are acting, not just speaking -- including the specific community contributions they're making (for example, to the NAACP Legal Defense and Educational Fund)
• Advice on how to make more authentic connections with your consumers

You, too, can contribute to the NAACP Legal Defense and Educational Fund: https://www.naacpldf.org/support/.

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)