On today's episode of Authentic Influence, Adam Conner is joined by Julie Hall, the founder of Communitas Global. Communitas helps businesses connect with their authentic purpose, core values, and guiding principles to drive meaningful, sustainable growth.

Today, you'll learn:

• Why Julie founded Communitas following 25 years in advertising in PR; the concept of "corporate conscience"
• The importance of practicing what you preach, as a company
• Given the current context, thoughts on brands fronting caring to gain value and share, versus actually practicing this same concern for workers before preaching it across the airwaves. Were brands operationalizing this care before the crisis, or did COVID force them to start?
• How the proportions of "social concern" marketing may forever change based on COVID. Will there be a new heightened floor for it?
• How brands leveraging consumers as a channel for growth will change (become more important) going forward
• What Julie envisions for the future of brands practicing what they preach with regard to values

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)