On today's episode, Adam Conner is joined by Don Lane, the CMO of Saucony. Saucony is an American manufacturer of athletic shoes.

Today, you'll learn:

• Don's journey to Saucony; what he loves about footwear
• Saucony's adjustments given COVID, plus the benefits provided to the running community in these times via forced growth
• How Saucony highlights the stories of regular runners, amateur to professional
• How Don ramped up into running and how you can too; the ways Saucony can help
• As always, advice on how to be a more authentic marketer

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)