On today's episode, we are joined by Linda Boff, Chief Marketing Officer of General Electric. Linda is also the current Chair of the Ad Council.

Specific topics to be covered in this episode:

• Linda's "zig-zag" journey to CMO, and the 3 values she's carried with her along the way
• The mentality of mind share over market share
• How to cope with the public's increasing lack of tolerance for the interruptive nature of advertising
• The importance of brands becoming more bespoke in their approach to consumers and audiences
• Examples of new digital media, concepts and experiences which fuse content, design and technology
• Pertinent issues for brands, from Linda's purview atop the Ad Council
• Advice on how to be a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)