Join the Global Denmark Podcast for an insightful conversation as we sit down with Natasha Friis Saxberg; CEO of IT-Branchen, author, digital strategist, and entrepreneur.

Natasha has worked with start-ups and corporations for two decades. She has previously worked as the Head of Venture Development at Maersk Growth and Head of Future Growth at Atea. She’s a TEDx Speaker, founder of several SaaS start-ups, and currently also serves as the Deputy Chairman at the Foundation for Social Responsibility.

In this wide-ranging conversation, we explored; the first technological revolution, the value-chain evolution and horizontal collaboration, innovation teams within corporations, accelerating growth in start-ups, and much more.

Episode Takeaways

• The impact of technology and the fourth industrial revolution [2:15]
• The challenges of collaboration [6:00]
• Why companies should think about bigger problems [10:32]
• Chaos, uncertainty, and data [11:52]
• The incentive structure [15:38]
• How companies can remove fear [19:25]
• Innovation in Denmark vs. other cultures [21:17]
• Innovation hubs [24:50]
• Dealing with a system that isn’t set up for innovation [32:00]
• Thoughts on universal basic income [39:35]
• Daily habits and routines to stay sharp [42:26]
• Special event and something weird about Natasha [44:49]
• Best advice and dinner invites [49:28]
• Book recommendations and life principle [52:30]
• Lessons to and from Denmark, and closing comments [58:15]