Professional Sales Tips you'll learn today on The Sales Podcast ... * Glenn has created a nice 7-figure business as a real estate investor, speaker, and event planner * How wrestling and UFC and Brazilian Jiu-Jitsu can help you grow your sales * How Georges St-Pierre can help you grow your sales * Glenn was known as a great copywriter back in the day * The power of negative preparation * Prepare for the worst, hope for the best

Related episodes and posts

  • Find The Best CRM For Your Team and Budget

  • Start Your Free 12 Weeks To Peak™

  • Jim Rohn, “Don’t hope it was easier. Hope you were better.”

  • The power of celebrities to grow your sales

    • Gorillas would rather look at the Apex gorilla than eat!
    • The celebrity rubs off
    • Celebrities hang out with other celebrities
    • “Stop or My Mom Will Shoot” was a “troll” by Arnold Schwarzenegger to get Sylvester Stallone to take the roll and suck at it
    • Glenn’s last event cost $850,000 to put on, and it made $820,000, but it brought him a lot of publicity
    • His first event was 12 people “that I begged to come,” and he made one sale, which was his first 1-on-1 client for about $12k for the year
    • He started this in 2008, and it’s a bit like poker in that every event is another hand…so he pushed his $12k into the next event, and that put 50 people in the room and he made about $15k…
    • With that money, he bought a $10k program and learned how to put 200 people into a room for two days and made $100k
    • Then he hired that coach for his $50k coaching
    • Like a poker player, he goes all in, and sometimes he makes it big, sometimes he barely breaks even…
    • But at each event, he adds to his database of prospects that he can market to, and he closes 5% to 10% of them, thereby creating income security
    • In his 15+ years, he’s only had one big loss on an event, and it wasn’t because of the celebrity, but it was not a fit for the audience
    • When something is free, only about 50% of the registrants will make it
    • Set big goals and put them out there
    • Mortgaged his house to have Arnold Schwarzenegger speak at his event
    • He paid the 6-figure downpayment and worked his butt off for six months to make it happen
    • He was then invited to play poker at Arnold’s house with 40 celebrities, and he’s now done business with him six times
    • Paid 14-year-old Caleb Maddix $11,000 to speak for 90 minutes
    • Get his book, “Punching Above Your Weight”
    • Dan Kennedy, “I’ve never had an original idea in my life.”
    • He now has a staff of 36 people since COVID, and he’s helping his clients do what he was teaching

Sales Growth Tools Mentioned In The Sales Podcast * Have Me Take a Look at Your Business Processes * Get This $19 CRM * Get 10% The Best Beef You’ll Ever Put In Your Mouth * Send Drunk Emails: ...that get opened and get you paid! * PhoneBurner: work the phone like a machine so you can be a human when you connect.

GUEST INFO:

  • Guest Site
  • Guest YouTube

PODCAST INFO:

  • Podcast website
  • Apple Podcasts
  • Spotify
  • YouTube

SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast

  • Support on Patreon: https://www.patreon.com/TheWes
  • Twitter: https://twitter.com/saleswhisperer
  • Instagram: https://instagram.com/saleswhisperer
  • LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/
  • Facebook: https://www.facebook.com/thesaleswhisperer
  • YouTube: https://www.youtube.com/thesaleswhispererwes

See All 704 Episodes of "The Sales Podcast"