Professional Selling Tips you'll learn today on The Sales Podcast... * One salesy action can ruin the entire relationship * The difference between sales leaders and sales bosses * The four pillars of professional selling

This is not a 'kinder, genlter' sales process. It's just not offensive."

• Sales managers haven't been trained

• We resist being persuaded

• We need to establish a mutual sales agenda

• Connection, curiosity, understanding, generosity
• Be interested in your prospects
• Listen to the answers
• How often have you been in the room when the customer made the decision?
• How can you help the buyer?
• Be very specific with the buyer
• Be a giver with a sales agenda
• It's not "kinder and gentler...it's not offensive."
• Let your motivations be known
• Have an action plan
• Fit is important
• "Well, what are we missing?"
• Paint this picture for the buyer, "What does success look like?"

Sales Growth Tools Mentioned In The Sales Podcast * Get Andy Paul's book + "Sell without Selling Out: A Guide to Success on Your Own Terms" + Read Andy Paul's first chapter here * Buy Jonah Berger's book, "The Catalyst: How to Change Anyone's Mind" * Buy Adam Grant's book, "Give and Take: A Revolutionary Approach to Success"