After Chris’ milk market report this week Will and Ben are joined by John McCurdy, Technical Director at Intellync and Helen Dent, Senior Consultant at Kite, who along with Becki discuss the take homes from the IFCN Supporters Conference which took place in Chester this week. They discuss some of the key themes and take homes from the conference, including a consensus of international guests being that there is a positive outlook for dairy long-term, with a need to promote more positively the health and taste benefits. They also discuss the wider sustainability challenges including how we valorize sustainability, enabling dairy farmers to feed the world sustainably and the standardisation of tools to measure carbon foot-printing on farm and why this is so important, what it means for farmers and for the wider industry. Please note: The information provided during this podcast has beenprepared for general informational purposes only and does not constituteadvice. The information must not be relied upon for any purpose and norepresentation or warranty is given as to its accuracy, completeness orotherwise. Any reference to other organisations, businesses or productsduring the podcast are not endorsements or recommendations of DairyConsulting Ltd or its affiliated companies. The views of the presenterare personal and may not be the views of Dairy Consulting Ltd. Thecontents of this podcast are the copyright of Dairy Consulting Ltd.