Sometimes, you need a break from podcasting, whether planned or unexpected. Here are some tips for handling this with the least negative affect on your viewers or listeners.
Planned holidays Podcasts generally attract an American audience, but that's not exclusive. When a major holiday is approaching, consider announcing that you'll take a week off.
Also don't assume that your audience knows the holiday you're talking about. Independence Day, Memorial Day, Labor Day, and Thanksgiving are very American holidays. Other counties may have similar holidays, but probably not on the same dates. So explain the holiday so your international listeners will understand.
Unforeseen break Life sometimes prevents us from podcasting. (Side note: life is always more important than your podcast.) If you usually publish on a consistent schedule (at least a particular day of the week), then you have four choices.
Podcast a previously-recorded, timeless fallback Record an episode that you can have on hand to publish at any time. This kind of episode is best to be “timeless” and not tie to any specific event. But it will sound like fresh content to your audience.
Podcast an announcement Release a short announcement to let your subscribers know that there won't be an episode that week (or however long the break is). Once you come back from your break, you can delete this old episode.
The most important thing is to let your audience know that there won't be an episode until whenever you return.
Rehash old content If you have a lot of episodes, it's likely that your audience has forgotten the old content or not heard it at all. You could repost an entire old episode (we hope it's timeless), or post a “best of” selection of excerpts.
Do nothing and leave your subscribers wondering Doesn't it bother you when you invite someone and they say they'll be there, but they never show up? It's even worse when they don't tell you that they won't be there.
Your podcast audience won't be quite so attached. But leaving them wondering where your episode is can cause unnecessary confusion and inconvenience (I've heard subscribers tell me they tried all kinds of things to “fix” their iTunes, but it wouldn't download the episode that I didn't release).
Temporary hiatus Many podcasts will take (usually) planned hiatuses.
When you plan to have these breaks, make sure your audience knows ahead of time. You may even want to post something on your website to say, “Returning on [date].”
Podfading Sometimes, life really gets in the way and we can get in the habit of not podcasting. This is considered “podfading.” It's different from a limited release because podfading is never planned. It's like a pet you never feed that eventually dies from starvation.
You will not lose your entire audience if you podfade, but you may lose a portion if you don't let your audience know what's going on.
Even if you've decided to stop podcasting, give your listeners the courtesy of telling them with a short episode. Don't leave them hanging and wondering.
Over-frequent publishing On the opposite side of this is when you post episode too frequently. Publishing episodes more often has great benefits to growing your audience by creating more great content.
But there's also a downside if you don't do it well or your audience doesn't expect a lot of episodes.
The default setting in many podcast programs (including iTunes) is to download only the latest episode from a single podcast. If you post your episodes too close to each other, then your subscribers may get only the latest one and not other recent episode before that. So your audience may not hear the full message unless you tell them to go back and get the previous episode. This inconveniences your audience.
The most common reason for doing this is to keep episodes shorter. But this hurts listenability because your message is split, and your shownotes will be, too. I've made this mistake and it was a pain to point people to two places to hear the full conversation.
If the content is good, your audience will probably be fine with a longer episode.
But there are good cases for splitting content:
Upcoming: relevant, out-of-the-box podcast ideas I would like a future podcast episode to share out-of-the-box thinking for the kinds of podcasts that could go along with your passions and expertise, but may not be so obvious. For example:
Send your suggestions (even if they're fictional!), podcasts you know of, or your own experience!
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