According to Wikipedia, social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.

What better way to kick off a discussion than bring in political advertising guru Stuart Gillies, Managing Director of one of the country's most politically influential advertising agencies, Campaign Edge.

Contact details: Stuart Gillies - stuart.g@campaignedge.com.au Glenda Wynyard - gwynyard@mediaprecinct.com.au

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