In this podcast, Chris breaks down the logistics of data collection. Clear, robust, meaningful data is achievable by remembering a few key things.

• One initial question must be asked: “What kind of data do you want to collect”? Discovery or validation data?
• Secondary data (collected from public sources) can be very helpful.

Qualitative data will often come from one of two sources:

1. IDIs (In-Depth Interviews)

2. One individual at a time

3. Personal experience data is gathered

4. Works well when insight will come from individuals personal experience and/ or perspective

5. Focus Groups

6. Small groups (6-8 participants)

7. Each is considered an expert in the topic
8. Discussion-based, so small group dynamics come into play
9. Insights derived from the creative problem solving of the group

Best practices for qualitative data collection

1. Have a clear definition of target participant.

2. Have a good mix of participants around the target.

3. Develop an interviewers’ guide to stay on topic

4. Record and transcribe interviews/ groups

Links of Interest

• More about Secondary Data gathering
• Focus Group