One of the things that is really important in today’s online business world is your company name.

It used to be that you would just name your company something generic.

I remember the first company I incorporated was called GAAJ Services Inc.

I called it that because I was into stock markets and I saw a company called MAAX Holdings… so I used my last name and first name initials and put two “A”s there.

What’s the problem with generic names?

You can certainly have a generic name as a company name.

As a matter of fact, in Canada, you can incorporate a company with just a number and it’s cheaper.

The problem though is that you want people to know what your company does when you name it.

Something like “Top Notch Construction” is great, but would you call them for any construction work, or would you call a plumber, a drywaller, a painter or a roofer instead based on the job needed?

I know someone can search for roofer and still find...

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